Assignment-1

1. What are some of the critical external factors when developing a

distribution strategy for your products?
Answer:
 Natural disasters- Calamities like earthquakes, floods, wildfires, etc. are a
few of the natural disasters that should be kept into consideration while
developing a distribution strategy.
 Competitor- If a competitor sells his product with good quality and at a low
price, it is also a critical factor for consideration while developing a distribution
strategy
 Economic- Economic factors such as interest rates, employment rates, and
disposable income impact the distribution strategy within the marketplace.
 Political and regulation- Political factors include changes in regulations,
trade tariff policies and tax policies.
 Social factors- These include demographic and cultural trends. How our
product attracts customers?
 Technology- Technology and technical system improves the flexibility
These are some critical factors to be considered while developing the distribution
strategy.
er-performance