Consumer Behaviour MCQs [set-17]

401. In family decision making, _ are those family members who provide
information and advice and thus influence the purchase.
A. users
B. influencers
C. Gatekeepers
D. buyers
Answer: D

402. In family decision making, _ are those family members who control the flow of
information about a product/service thus influencing the decisions of other family
members.
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A. Gatekeepers
. c
B. influencers
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C. Gatekeepers
D. buyers
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Answer: A
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403. In family decision making, _ are family members who have the power to
unilaterally or jointly decide whether or not to buy a product or service.
A. deciders
B. disposers.
C. Gatekeepers
D. buyers
Answer: A

404. In family decision making, _ are those family members who actually buy a
particular product or service.
A. buyers
B. Gatekeepers
C. buyers
D. users
Answer: A
405. _ is an external influence for a consumer's buying behaviour.
A. attitude
B. motivation
C. subculture
D. feelings
Answer: C

406. _ needs are the ones that we learn in response to our culture or environment.
A. acquired
B. primary
C. dormant
D. secodary
Answer: A

407. _are the objectives that have to fulfilled.

A. aims
B. mission
C. goals
D. values
Answer: C

408. In family decision making, _ are those family members who transform or
prepare the product into the form in which it is actually consumed.
A. Gatekeepers
B. buyers
C. users
D. Preparers
Answer: D

409. In family decision making, _ are those family members who use or consume a
particular product or service.
A. users
B. Gatekeepers
C. buyers
D. Preparers
Answer: A

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410. In family decision making, _ family member(s) who service or repair the
product so that it will provide continued satisfaction.
A. Mantainers
B. Gatekeepers
C. buyers
D. Preparers
Answer: A

411. In family decision making, _ are family members who initiate or carry out the
disposal or discontinuation of a particular product or service.
A. Gatekeepers
B. buyers
C. Preparers
D. disposers.
Answer: D

412. _ is that complex whole which includes knowledge, belief, art, law, morals,
customs and any other capabilities and habits acquired by humans as members of
society.
A. personality
B. Culture
C. Attitude
D. Social Class
Answer: B

413. _ is more of a continuum, i.e., a range of social positions, on which each

member of society can be place.
A. Culture
B. Subculture
C. Social class
D. Personality
Answer: C

414. A _ may be defined as two or more people who interact to accomplish some
goals.
A. Trait
B. Culture

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 C. Subculture
D. group
Answer: D

415. Any individual who purchases goods and services from the market for his/her
end-use is called a..................
A. Customer
B. Purchaser
C. Consumer
D. All these
Answer: A

416. ------------ is nothing but willingness of consumers to purchase products and

services as per their taste, need and of course pocket.
A. Consumer behavior
B. Consumer interest
C. Consumer attitude
D. Consumer perception
Answer: B

417. ------------- is a branch which deals with the various stages a consumer goes
through before purchasing products or services for his end use.
A. Consumer behavior
B. Consumer interest
C. Consumer attitude
D. Consumer perception
Answer: A

418. -------------- refers to how an individual perceives a particular message

A. Consumer behavior
B. Consumer interest
C. Consumer attitude
D. Consumer interpretation.
Answer: D

419. “----------- is the action and decisions process or people who purchase goods
and services for personal consumption.”
A. Consumer behavior

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 B. Consumer interest
C. Consumer attitude
D. Consumer interpretation.
Answer: A

420. ________________ emphasize(s) that profitable marketing begins with the

discovery and understanding of consumer needs and then develops a marketing
mix to satisfy these needs.
A. The marketing concept
B. The strategic plan
C. The product influences
D. The price influences.
Answer: A

421. ________________ is one of the most basic influences on an individual’s needs,

wants, and behaviour.
A. Brand
B. Culture
C. Product
D. Price
Answer: B

422. In terms of consumer behaviour; culture, social class, and reference group
influences have been related to purchase and _______________.
A. Economic situations
B. Situational influences
C. Consumption decisions
D. Physiological influences
Answer: C

423. Many sub-cultural barriers are decreasing because of mass communication,

mass transit, and a ___________________.
A. Decline in the influence of religious values
B. Decline in communal influences
C. Strong awareness of brands in the market
D. Strong awareness of pricing policies in the market.
Answer: A

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424. ___________ develop on the basis of wealth, skills and power.
A. Economical classes
B. Purchasing communities
C. Competitors
D. Social classes.
Answer: D

425. _____________ (is) are transmitted through three basic organizations: the
family, religious organizations, and educational institutions; and in today’s society,
educational institutions are playing an increasingly greater role in this regard.
A. Consumer feedback
B. Marketing information systems
C. Market share estimates
D. Cultural values.
Answer: D

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