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Piazza Della Santissima Annunziata
Piazza Della Santissima Annunziata
The square has also always played a significant role in the religious, cultural, and
economic life of Florence, which is closely related to the religious institute of the Servants of
Mary. In fact, the presence of an image of the Annunciation which is believed to be
miraculous has made the church of Santissima Annunziata an important center of devotion,
and a destination for pilgrimages and processions. As well as this, the fact that in Florence
the feast of the Annunciation (25 March) coincided up until 1750 with the start of the new
civil year, made the square the obvious choice for the celebration of this holiday which was
both civic and religious.