The First Ecommerce Marketplace

Connecting Indonesian Artisans & Manufacturers With Global Buyers & Retailers.

www.buyamia.com
THE PROBLEM

Unlocking Indonesia's Untapped Global E-commerce Potential

Three Key Issues:
Local Focus
Current marketplaces are designed for local trade, ignoring a global audience.

Fragmentation
Thousands of artisans are dispersed across Indonesia, with limited means to
reach international markets.

Barriers to Entry
High costs, language barriers, and digital illiteracy keep many sellers offline.
Pain Points:
01 Sellers : Limited to costly trade shows, language barriers, and low digital adoption.

02 Buyers : Difficult sourcing, inconsistent pricing, poor quality control, and complex logistics.

Why Current Solutions Fail:

01 Poor user experience for global trade.

02 Limited and low-quality product selection.

THE SOLUTION
Introducing BUYAMIA, Indonesia’s first B2B ecommerce marketplace connecting Indonesian
artisans and manufacturers with global markets.

www.buyamia.com
What makes Buyamia awesome ?
Elegantly designed user friendly platform for buyers and sellers
Huge selection of high quality Indonesian made products, with particular focus on artisan
handicrafts and sustainable products.
Curated and verified sellers and products, with clear transparent pricing

End-to-end concierge sourcing service for global buyers & retailers

Communication support to nurture buyers/sellers relationship and order flow

Utilising new technologies including AI to overcome common challenges (eg buyer/seller

chat in multiple languages to overcome language barrier)
White labelling service for global brands

Thorough quality control (QC) inspections uploaded direct to buyer/seller portal

Seamless fulfilment, shipping & logistics via our partner network

Inventory and Order Financing options

MARKET OPPORTUNITY
Total Addressable Market (TAM) - Global Ecommerce B2C & B2B
Global TAM B2C
2019 USD $3.53 trillion
Statista reported in 2019 global B2C ecommerce
was valued at USD $3.53 trillion.By 2022 value
2022 USD $5.7 trillion was estimated to reach over USD $5.7 trillion

USD $17.9 trillion

Global TAM B2B

USD$12.2 trillion
Statista reported in 2019 global B2B ecommerce
was valued at USD$12.2 trillion. By 2021 value
grew to USD $17.9 trillion, 4 times the value of the
B2C market.
2019 2021
Total Addressable Market (TAM) - Indonesian Ecommerce B2C & B2B

USD $56 billion

USD $21.3 billion
USD $30 billion

B2C B2C B2B

2020 2021 2023

www.trade.gov/ecommerce www.ecommercedb.com/markets/tam
TARGET NICHES & INDONESIA'S LANDSCAPE
Existing Indonesian ecommerce marketplaces focus on selling
products within Indonesia.
Buyamia’s focus is selling artisan goods, including handicrafts & furniture, as well as sustainable products globally.

USD $1.25 trillion Annual growth 8.6%

USD $680 billion USD $2.4 billion

2021 2027 2022 2022-2026

Handicrafts Furniture

www.statista.com/statistics/reported the global handicrafts

Online sales currently represent only 10%-15% of the total. Buyamia is well positioned to
increase online sales in these markets.
OUR SLICE OF THE PIE
Serviceable Addressable Market (SAM) & Serviceable Obtainable Market (SOM)
SAM globally at 10% of TAM SAM Indonesia at 10% of TAM

B2C SAM at10% B2B SAM at 10% Handicrafts at 10% B2B SAM at 10% B2C SAM at 10%
USD $550 billion USD $1.7 trillion USD $68 billion USD $4.2 billion USD $6 billion

SOM globally at 1% of TAM SOM Indonesia at 5% of TAM

B2B SAM at 1% B2C SAM at 1% Handicrafts at 1% B2B SAM at 5% B2C SAM at 5%

USD $170 billion USD $55 billion USD 6.8 billion USD $1.05 billion USD $2.3billion
MARKET PENETRATION STRATEGY

Key goals - drive traffic to Buyamia.com, new account registrations,

initial orders, repeat orders, referrals.
Invest heavily in building brand awareness, education, trust and value within our target markets:

Content creation and distribution

Hyper targeted email marketing

Paid advertising (online via google and social media, and offline via events and tradeshows)

Influencers & Affiliates

Strategic partnerships

Associations and industry bodies

Media
PRODUCT DEMO Category page

Home page

Product page
Buyer portal Seller portal Admin portal
ROAD MAP

Where are we up to?

We've invested nearly USD 1 million into development, testing, and seller/product
onboarding over the past 2 years. We're pleased to announce Buyamia (B2B) is now live,
trading, and ready to scale

We have successfully verified and onboarded 1200 sellers, and over 30,000 unique products.

Buyer acquisition strategies are being tested and implemented.

We have secured support from several government agencies and industry bodies and
associations

Key strategic partnerships have been established, including an agreement with ecommerce
giant Lazada for warehousing and fulfilment.
 What's next?
Invest in marketing to drive buyers to the site Continue to grow the number of sellers
and grow sales. This includes social media, and products. Expand our product
paid ads, email, events and media. categories

Add strategic partners in shipping, logistics,

Grow our team, including management,
and inventory/order financing. We‘re also
developers, operations, sales/marketing,
exploring partnerships with large distributors
design and branding, and customer service.
in key regions including Europe and the US

Continue to develop our technology, roll out Add strategic revenue streams, including
new features, and increase data security, B2C marketplace and white label Saas
cloud services and storage. model.

Develop operational strategies and SOP’s

COMPETITIVE LANDSCAPE - B2B & B2C

B2B Competitors B2C Competitors

Launched in 2020 Launched 2012

USD 15.6 million annual revenue USD 12 billion in annual revenue

Launched 2014 Launched 2009

USD 10 -15 million annual revenue USD 10.8 billion in annual revenue

Launched 2019 Launched 2012

USD 110 million annual revenue USD 4.8 billion in annual revenuee

Our B2B and B2C competitors focus on selling consumer goods and food products within Indonesia.
We see Buyamia as a blend of Alibaba and Etsy connecting Indonesian artisans and manufacturers
to the world.
BUSINESS MODEL

B2B Ecommerce Marketplace :

Our core business, connecting Indonesian artisans and manufacturers with global
buyers, primarily focused on artisan handicrafts and sustainable products.

B2C Ecommerce Marketplace :

While our focus is currently B2B, we plan to launch our B2C marketplace in 2024,
bringing Indonesian handicrafts and sustainable products to consumers globally.

White Label SaaS Marketplace :

Offering the Buyamia marketplace solution to countries and regions, allowing others to
utilise our platform and technology. We’re already in discussion with Taiwan and Korea.
REVENUE MODEL
B2B Marketplace - Revenue Streams
10% commission on orders
10% sourcing fee initial order, then 5% 2nd order onwards
8% fulfilment commission
Quality Control (QC) fixed fee

B2C Marketplace - Revenue Streams

15% commission on orders
10% fulfilment commission
Total = 25%-30%
on every transaction
( equal to Amazon’s model )
White Label Saas Marketplace - Revenue Streams
Up front fee USD $200,000-$400,000

Monthly management fee USD $10,000 - $30,000

Commission on transactions 1%
GROWTH TARGETS & KPI’s
( B2B & B2C marketplace, excluding Saas offering )

2023 2024 2025 2026

Buyers 1,000 20,000 100,000 300,000

Sellers 2,500 15,000 40,000 80,000

Products 50,000 250,000 750,000 2 million

Revenue 200,000 20 million 100 milllion 300 million

Net Profit 0 2 million 20 million 60 million

Valuation 33 million 200 million 500 million 1 billion

LEADERSHIP TEAM

Wayne Thompson Daniel Carlin Shahab Hosseinian

Co-Founder & CEO, Masters in Economics,
B.A Computer Science, serial entrepreneur,
successful tech exit Authentic experience
site, bought the first Cold Stone ice
creamery to New York.
Co-Founder & COO, serial entrepreneur,
founded & scaled an Australian
corporate health provider and clinic
chain, founded and exited global
ecommerce brand.
CTO, Ph.D Software Engineering,
successfully developed, launched
and executed projects in E-sports,
Tailoring & Education

Diah Yusuf, Ph.D. Budiman Goh

Chief Business Officer & Brand Ambassador, Deputy Chief Business Officer,
founder of Indonesia Prima driving global Masters in Industrial Engineering, BA Computer
entrepreneurship, Director of Women Economic Science, Founder of Meatless Kingdom,
Forum, G100 Global Chair of Business Accelerator Commissioner of digital gaming company Agate.
CAPITAL

We have opened our series A funding round, seeking an investment of 5 million

USD for a 15% equity stake

While we're raising USD 5 million, an initial amount of 1 million will allow us to
rapidly accelerate our growth and therefore return for investors'

USE OF FUNDS
Marketing to scale buyer traffic and revenue, as well as increase the number of sellers.

Grow our team to support the operation as it scales

Upgrade and strengthen our platform and related technologies

Continued development in new features and complimentary revenue streams

Strategic acquisitions
EXIT STRATEGY

We anticipate the most likely exit strategy is that Buyamia will be

acquired by one of the ecommerce giants within the next 3-5 years.
Another likely option is an IPO. Either exit will ensure a very strong ROI
for investors.

“Buy-some-comfort
Buy-some-care
Buy-A-mia”
To express your interest, or for further information
please contact:

Daniel Carlin
daniel@buyamia.com +62 821 4410 8550

Thank you for your time and consideration www.buyamia.com