Top 75 marketing

experts on
LinkedIn

I handpicked 75 best experts

on marketing to follow:
3 months search
15 marketing topics
From SEO to sales
 B2B marketing experts
1
Laura Erdem
Talks about marketing connected to revenue (yes, please!)
Our favorite topics like connecting marketing and sales, data
and attribution
Super-active and approachable here

Alice de Courcy
You may have heard about her book "Diary of a First-Time
CMO"
Real-life questions and posts from a numbers driven leader
Super-relatable and human

Kathleen Booth
Learnings for B2B marketing leaders
Actual topics like "What CRO of 20+mln ARR companies face"
Active both online and offline, if you'd like to connect two
worlds (time to get outside)

Dave Gerhardt
The whale of B2B marketing with 150k followers
Built Exit Five - Community for B2B Marketers (check it out)
Translates his rich experience of CMO into digestible posts

Robin Daniels
Ex Salesforce, WeWork, LinkedIn, Box, Matterport
LinkedIn Top Voice, sprinkled with humor and self-irony
Mix of business and real-life posts on regrets and success
 B2B sales experts
2
Will Cannon
• Founder & CEO at UpLead
• Everything about lead generation and automation
• Sales strategies and controversies about them

Josh Braun
• LinkedIN Top Voice
• "Selling without selling your soul" (love it!)
• Super-actively posting, tons of materials, NLs, guides

Kyle Asay
• Sales for introverts (like from an introverted marketer)
• Ready-to-use selling frameworks (like from a fan of frameworks)
• Leadership lessons

Dale Dupree
• "Sell more, suck less" (aggressive but sticky)
• Knowledge mixed with sarcasm
• His cold calling content is equally helpful for marketers

Hannah Ajikawo
• Go-to-market strategies and buyer journeys (absolutely must-
know for marketers)
• Covers both new revenue and retention strategies
• Has "Revenue Funnel Stimulator" (made me super-curious)
 CX experts
3
Jeannie Walters, CCXP
• CEO of Experience Investigators
• Strong advocate of the whole company being a CX driver
• Breaking the stereotypes of how CX is measured

Bruce Temkin
• The "godfather" of CX
• His advice is highly dependent on studying human behavior
• Thrives by inspiring large numbers of people through one-to-
many mechanisms instead of individual orgs

Colin Shaw
• LinkedIn Top Voice
• Host of 'The Intuitive Customer' podcast
• For the importance of authenticity as part of a CX strategy

Dan Gingiss
• The thought provoking "experience maker"
• Teaching companies to talk WITH customers instead of AT
them
• Multiple award winner for his CX expertise

Nate Brown
• CX is a mentality and not a job title
• Host of the "Experience matters" podcast
• You won't forget the man with the hat.
 SEO experts
4
Kyle Byers
Makes SEO fun and understandable even for a complete
rookie.
Shares his tips on a wide range of things: from team leadership
to hiring the right talent.

Jake Ward
70k followers and an endless number of solid posts.
Jake has created his LinkedIn Archive so it's easy to check all
his posts. Dive deep and get inspired!

Ben Goodey
Incredible amount of case studies and go-to guides in a
digestible format, illustrated with numbers and pure facts.
Also has a podcast with a very memorable name - you'll
recognize it.

Bill Gaule
Bill provides detailed and specific answers to all comments, so
highly recommend to follow if you'd like some expert's opinion
to your question.

Connor Gillivan
Connor is an SEO guru and a serial entrepreneur, having built 4
online businesses. So you get high-quality SEO content which
is also backed up with an impressive business story.
 SEO experts part II
5
Mordy Oberstein
His career journey says it all: Head of SEO branding at Wix,
advisor for Semrush, one of the organizers of #SEOchat.
Perfect mix of true expertise and down-to-earth and easy-
going tone.

Matthew Mace
Amazing quality of every single post.
Funny fact: I found out about Matthew from comments in
LinkedIn. Power of community, right?

Samantha North
Samantha shares checklists and how-to for blogs, backed
up with real life knowledge from two successful income-
generating blogs.

Viktoria Medvedko
Victoria is your go-to pro for link building strategies.
She is a well-known link builder at Upwork, 'guilty' of its
success.

Steve Toth
You'll get lost in his 'Featured' section, trust me. It's a whole
book of guides on SEO, illustrated and well-explained.
Real-life screenshots and stats to show it works IRL, love it.
 Copywriting experts
6
Eddie Shleyner
Eddie is a Top Voice but I found out him just recently, and it
was a WOW-effect.
A lot of simple and immediate tips to improve your copy.

John Harrison
'Battle-tested copywriting advice' in his own words. John's
post are impeccable.
If you want to see how to visualize your copy, you need to
check John's page.

Nathan Baugh
Nathan will teach you how to create a compelling story, and
this is the core part of copywriting, if not the most important
one.

Roxana Irimia
Roxana is an everyday checkup point for copywriting tips. I
mean, literally, every single day Roxana posts a new guide,
trick or take-away.

Filipa Canelas
Filipa shares tips on selling content, to make you stand out,
say, among ChatGPT-generated content pieces.
 Creative campaigns experts
7
Rachael Higgins
It's her behind Because of Marketing
Adds her personal view on best marketing campaigns
"Spent years breaking down brands’ marketing campaigns"

Will Poskett
Award winning marketer with a very distinctive ToV
Shares top creative campaigns and memes
Realistic human view on trends and burning topics

Jon Evans
Incredible amount of content on advertising and marketing
Profound approach (how about a behavioral science
masterclass?)
Also hosts "Uncensored CMO" podcast (highly recommend!)

Eddie Shleyner
Top Voice 2022 and the known guru of copy
Regularly shares his take on creatives and copy examples
Takes super insightful micro-interviews from other creators

Yee Xuen Hong

Dissects top performing ad creatives
Entire focus on advertising which is rare and informative
At the start of a creator journey, very consistent and diligent in
posting
 Recruitment experts
8
Lars Schmidt
Founder of Amplify - an HR company, so HR is his whole life
Redefines work and HR
Uncovers the HR topics from unusual angles

Jessica Z.
Shares about leadership and future of work
Posts on big managers HR topics
A super full list of HR books to read, voted by many on LI

Jacob Morgan
A recognized expert on leadership and well-known speaker,
including TED
Super-active on LinkedIn with daily posts
Great researches and case studies of C-level leadership

Claude Silver
Chief Heart Officer (the sweetest title ever, isn't it?)
Shows how all HR questions may be handled with love
In general, unlocks the whole range of topics about emotions at
work

Yuliia Hychka
My colleague in Semrush and super-talented recruiter
Great source for all questions on finding the right talent
Relatable and down-to-earth posts
 Leadership experts
9
Andy Raskin
Posts and has a podcast on the 'strategic narrative' -
the fundamental concept for any leadership role.

Shawn Freeman
Shares his thoughts on the mindset of a leader.
Specifically, in a technology business.

Ali Merchant
"Helps managers become leaders". His motto tells it all.
Daily actionable tips to become a leader you dream to
be.

Pathik Parikh
Is a leadership coach and his page is a great source for
fresh and newly-appointed managers.

Sahil Bloom
Doesn't focus on leadership per se, and shares his take
on personal development. But isn't the latter an
essential part of growing as a leader?
 Email marketing experts
10
Chase Dimond
The chances are you already know Chase and his stellar
NL. If not, consider it number one follow to up-level your
email copywriting.

Eden Bidani
Expert on copywriting as email copy is 50% of success.
Eden decomposes the effective copywriting in easy steps,
uses vivid examples and cases to show how it works.

Niall Ratcliffe
Niall breaks down fundamentals of email nurturing with
examples and stats. Oh, and their website is very human
and cute.

Glenn Leibowitz
"A writer to start reading today" by Inc. Magazine. Glenn
covers topics outside copywriting too and broadens your
perspective on many marketing things.

Eman I.
Every post speaks practical knowledge. Eman shares great
tips and tricks on today's email challenges and gives very
actionable advice.
 Positioning and product
messaging experts
11
Lena Andican
B2B positioning focus
Free B2B messaging framework template (love it!)
Startup troubles in finding the right messaging

Emma Stratton
How positioning is different from just copywriting
Everything about messaging
Killer tips on copywriting (never too many, right?)

Diane Wiredu
B2B/Saas focus
Attention-grabbing posts (isn't it the best quality sign?)
Fluent in gif

Victoria Gamlen
Deep-dive articles and podcasts
Strategic narratives, category creation, all components of
positioning
Special love for the post on Don Draper

Ash Rathod
Brand storyteller
Every post is a story you won't ignore
Also design and creative topics
 LinkedIn growth experts
12
Naim Ahmed
Actually gives you the guarantee on getting results on LI
Easy to digest daily advice
Great for beginners

Tasleem Ahmad Fateh

Very personal stories teach you authentic personal brand
building
Founder at LinkedIn Creator's Club, heard to be good
The FREE Robinhood LinkedIn Course

Mona Ganatra
Focuses on solopreneurs, but the content is equally good
for employees
Inspirational posts of personal growth
Specific 'dos and don't' examples on the personal branding

Richard Moore
Focuses on LinkedIn lead gen for consultants
Explains more frequent mistakes among LinkedIn rookies
Has been here for a while, tons of content via #richtips

Richard van der Blom

#1 expert on LI and couldn't be missed on this list
All stats about LinkedIn algo derive from his reports
Focused on sales & marketing experts
 Expert ghostwriters
13
Matt Swain
Focus on tech founders and startups
Builds a brand strategy for you, not 'just ghostwriting'
Keynote speaker

Roman Pikalenko
Helps build a community around you, or what he calls 'Tribe
building'
Posts have great hooks
Top 200 Favikon content creator

Luke Shalom
Favikon Top 20 UK LinkedIn Creator
Turns posting into a clear monetization tool
Takes on CXO level

Doug Kennedy
Helps find your personal voice
Also does Twitter
Relatable, unfiltered posts

Prakhar Sharma
Builds a loyal community
Shows engagement without a crazy followers number
Educational posts for those who start only
 Data-driven
marketing experts
14
Chris Walker
Well-known creator, chances are you know him, but I can't
miss him in this list
Covers all demand gen practices: from ABM to SEO
A lot of video content

Kévin Moënne-Loccoz
Tons of cheat-sheets on marketing
Tools and Chrome extensions recommendations
How-tos, including the best one: "how to explain code to your
grandma" :)

Brandon Fluharty
SaaS B2B growth through sales
Having a sales focus, tons of lessons valuable for marketing
Mixed with (actually) insightful personal stories

Neal O'Grady
Startup and entrepreneurship hacks
3 growth tips weekly
Short, to-the-point and distilled content

Jacob Pegs
Focus on the content strategy
Shows how to measure content ROI
Also covers brand and website growth
 Newsletter experts
15
Nir Eyal
Founder of “The latest on Business, Behavior, and the Brain, an
amazing intersection of psychology and business”
The voice of finding the root cause of our professional hurdles
…and of course, a LinkedIn Top Voice

Josue Valles
Mad content scientist *insert evil laugh*
Doesn’t have a NL, but every post is a content digest at its
finest
Gives the gist of books and LinkedIn wisdom

Katelyn Bourgoin
Her “Why we buy” newsletter has more than 53k subscribers
She is literally the “Customer whisperer”
Forbes has ranked her newsletter at the Top

Colby Kultgen
He runs the digest of digests “1% Better”
18k subscribers and counting
Self-development content that doesn’t sound like cheap poetry

Zain Kahn
If AI ever had a face, it would be him
Founder of the “Superhuman” newsletter with 350k+
subscribers
Productivity and career acceleration with the help of AI
Found the lists
useful?
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with your network
and also tag the
ones that I've
missed in the
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