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  • Suggested Strategy Analysis Format

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    Nguyễn Minh Vũ
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    The document provides a suggested strategy analysis format to evaluate a marketing campaign. It includes sections for describing the campaign details in 200-250 words, discussing the media choices in 300-350 words by leveraging academic sources, analyzing how the campaign engaged audiences in 500-550 words using theories like the PCM, and evaluating the effectiveness using IPR measures in 300-350 words which may require inferences. References are also required using Swinburne Harvard style.

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    The document provides a suggested strategy analysis format to evaluate a marketing campaign. It includes sections for describing the campaign details in 200-250 words, discussing the media choices in 300-350 words by leveraging academic sources, analyzing how the campaign engaged audiences in 500-550 words using theories like the PCM, and evaluating the effectiveness using IPR measures in 300-350 words which may require inferences. References are also required using Swinburne Harvard style.

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    23 views1 page

    Suggested Strategy Analysis Format

    Uploaded by

    Nguyễn Minh Vũ
    The document provides a suggested strategy analysis format to evaluate a marketing campaign. It includes sections for describing the campaign details in 200-250 words, discussing the media choices in 300-350 words by leveraging academic sources, analyzing how the campaign engaged audiences in 500-550 words using theories like the PCM, and evaluating the effectiveness using IPR measures in 300-350 words which may require inferences. References are also required using Swinburne Harvard style.

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    © All Rights Reserved
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    MDA20011 Suggested Strategy Analysis Format

    Item Description
    Campaign Description  What was the overall focus of the campaign?
    (Suggested 200-250 words)  What were its main goals (stated or implied)?
     Who were the target market (age, gender, nationality)?
     What was its timeframe? Was it timed to coincide with a
    major event?
     What was its geographic focus (regional, national or global)?

    Media Choice  Which platforms were chosen for the campaign


    (Suggested 300-350 words)  Which characteristics of each platform were leveraged to
    achieve the campaign goals?
     How did the platforms work together to create a “unified
    voice”?
    Note: You will be expected to draw heavily on academic sources when discussing
    the characteristics of each platform
    Engaging the Audience  Which types of spectator did the campaign aim to engage
    (Suggested 500-550 words) and how?
     How did the different elements of the campaign work in
    relation to the PCM?
     How did it seek to integrate the brand into the audience’s
    social identity?
    Evaluation  How effective was the campaign in terms of the IPR
    (Suggested 300-350 words) measures:
    o Outputs
    o Outcomes
    o Business results

    Note: Some of these measures may need to be inferred from available information

    References You will be expected to draw on a mix of academic sources and


    (Not counted in word limit) industry data for this assignment. Both need to be correctly cited
    using Swinburne Harvard style.

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