GROUP 3

SAFEGUARD

PABAON SA
BUHAY
(PROTECTION FOR LIFE)
AD ANALYSIS
 CONTENT
01 TARGET MARKET

02 ELEMENTS USED IN THE ADVERTISEMENTS

03 AFFECT

04 COGNITION

05 BEHAVIOR

06 ENVIRONMENT
TARGET
MARKET
MOTHERS YOUNG ADULTS INDIVIDUALS FROM DIVERSED
AND STUDENTS BACKGROUNDS

TARGET MARKET
 ELEMENTS USED IN ADVERTISING
STORY TELLING CULTURAL AUTHENTICITY SYMBOLISM GRADUATION LIMESTONE
AFFECT
AFFECT
EMPATHY
The Safeguard ad's emotional resonance influences consumer
behavior, as viewers empathize with Norman's struggles,
forming a strong connection with the brand and influencing
purchasing decisions, making it a preferred choice for
personal care products.
AFFECT
INSPIRATION

Norman's inspirational journey from adversity to success

inspires viewers to view Safeguard as a brand overcoming
challenges, inspiring them to choose products aligned with
these inspiring values.
AFFECT
PRIDE

Norman's pride in his identity in the ad fosters brand loyalty,

as consumers support cultural diversity and acceptance,
leading to a preference for Safeguard over competitors,
reflecting their values.
COGNITION
COGNITION
CULTURAL UNDERSTANDING

The Safeguard ad promotes cultural diversity appreciation by

highlighting Aeta culture's preservation and challenging
preconceived notions, impacting consumer choices and
making Safeguard a natural choice in personal care routines.
COGNITION
ACCEPTANCE AND INCLUSION

The ad challenges viewers' beliefs about inclusion and

diversity, influencing consumer behavior by encouraging
reevaluation of attitudes towards diverse individuals.
Safeguard's message of acceptance can become a preferred
choice reflecting these evolved beliefs.
COGNITION
IDENTITY AND AUTHENTICITY

The Safeguard advertisement promotes authenticity,

challenging societal norms and conformity, influencing
consumer behavior. Consumers are more inclined to choose
Safeguard products as they perceive the brand as an
authentic advocate for cultural preservation.
BEHAVIOR
BEHAVIOR
PRODUCT CHOICE

Emotional connection, cognitive shifts, and brand values in

Safeguard advertisements influence consumer product
choices. Consumers align with the ad's values and cultural
preservation, leading to active choice over competitors.
BEHAVIOR
SOCIAL ENGAGEMENT

Consumers who engage with Safeguard ads on social media

indirectly influence others, expanding the brand's reach and
influencing potential customers to choose Safeguard
products. This ripple effect increases brand influence and
reach.
BEHAVIOR
ADVOCACY

Consumers deeply moved by ads may become advocates for

Safeguard's values, promoting the brand on social circles,
leading to increased brand recognition and consumer
behavior adoption.
ENVIRONMENT
ENVIRONMENT
SOCIAL ENVIRONMENT

Ads influence consumers' social environments, influencing

beliefs about inclusion and diversity, influencing
conversations about cultural awareness, and indirectly
impacting purchasing decisions as more individuals adopt
brand values.
ENVIRONMENT
MEDIA AND DIGITAL ENVIRONMENT

Digital ad dissemination and social media discussions

significantly impact viewer perception and engagement,
shaping broader audience perceptions and driving purchasing
decisions based on brand messages.
ENVIRONMENT
CULTURAL ENVIRONMENT

Safeguard advertisement highlights cultural preservation and

respect, aligning with evolving consumer environments. As
viewers appreciate diversity and indigenous heritage, they
seek products and brands that share these values, influencing
consumer behavior.
 TRANSFORMING TRADITIONAL
SOAP ADS INTO A SLICE OF LIFE

BULLYING
DISCRIMINATION
THANK YOU FOR
LISTENING.
Acbay, Layca
Almadrones, Erica L.
De Guzman, Penelope Rei
Dela Cerna, Gilbert Philip I.
Delos Trinos, Zoe Kien
Destacamento, Ian Ross D.
Galang, Tina Rose B.
Nacianceno, Christian John C.
Reyes, Jaylee Mark Errol O.
Valdez, Rebekah D.