E- COMMERCE

1. What is e-commerce short definition?

Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and
selling of goods or services using the internet, and the transfer of money and data to execute
these transactions.

Functions of E-Commerce Business

Global Reach
E-commerce businesses are conducted online on a worldwide level. It
covers large areas serving large number of customers at a time. Its
operations vary from one country to another. There is no restriction on
expanding the business to large areas.

24×7 Service
This is one the important feature of the e-commerce business. E-
commerce businesses carry out their business 24 hrs. & on all days of the
week. Customers can avail their services all the time at their home comfort.
In the physical market, there is a timing for opening & closing.

Easy Navigation
It means that the product required can be easily searched in less time over
the E-commerce business. Customers are not required to waste their time
searching for a specific product. Product is simply searching in the search
bar of the website of business.

Easy Product Comparison

There are a large number of products available over the internet.
Comparison of these products is quite easy. Products in terms of their
price, quality & various other features can be compared over different
websites.

Customers can easily find the best product as per their choice after better
comparison. This feature of e-commerce satisfies the customers & help in
increasing sales.

Interactivity
It refers to the communication between the business & the customer.
Customer can easily interact with the business. They can raise their queries
& problems through the business website.

Customers also provide suggestions & feedback about business products

& services. This feature helps in developing better relationships between
business & customers.

Functions of e-commerce
Registration

In order to make a purchase, users must register with the site, providing all
the information needed for shipping and billing.
The data will be stored on a database and will be available from the back
office.

Product management: this makes it possible to define a product via a set

of standard fields:

o Product code
o Category
o Subcategory
o Product name
o Description
o image, zoom
o Sizes available
o Price in euros
o ‘Pieces’ in stock
Order management: the order is the card that summarises all the delivery
and order information to enable correct delivery. It includes:

o List of products purchased

o User information
o Details of place of delivery
o Delivery time information
o Payment information

VAT and shipping costs

In addition to the cost of products purchased, the system manages the VAT
and the shipping charges.
The e-commerce module is able to manage VAT rates in countries within
and outside the EU.
Shipping costs both fixed and variable based on the weight and volume of
the shipment.

2. Difference between Traditional Commerce and E-commerce

S.No. TRADITIONAL COMMERCE E-COMMERCE

Traditional commerce refers to E-commerce refers to the

the commercial transactions or commercial transactions or
exchange of information, exchange of information,
01. buying or selling buying or selling
product/services from person product/services
to person without use of electronically with the help
internet. of internet.

In traditional commerce it is In e-commerce it is easy to

02. difficult to establish and establish and maintain
maintain standard practices. standard practices.

In traditional commerce direct
03. interaction through seller and
buyer is present.
In e-commerce indirect
interaction through seller
and buyer occurs using
electronic medium and
internet.
 Traditional commerce is
E-commerce is carried out by
carried out by face to face,
04. internet or other network
telephone lines or mail
communication technology.
systems.

In traditional commerce
In e-commerce processing of
05. processing of transaction is
transaction is automatic.
manual.

In traditional commerce In e-commerce delivery of

06.
delivery of goods is instant. goods takes time.

Its accessibility is for limited Its accessibility is 24×7×365

07.
time in a day. means round the clock.

Traditional commerce is done

E-commerce is used to save
08. where digital network is not
valuable time and money.
reachable.

Traditional commerce is a E-commerce is a newer

older method of business style concept of business style
09.
which comes under traditional which comes under e-
business. business
3. what is Internet and what are the procedure for opening an email on internet
The Internet is a vast network that connects computers all over the
world. Through the Internet, people can share information and
communicate from anywhere with an Internet connection.

5 steps to creating your own email account

1. From your Internet browser, navigate to the sign-up page for your email provider.

Once again, you can use a trusted provider such as Gmail (from
Google), Yahoo! Mail or Outlook (from Microsoft).

2. Enter your details to open an email account. These often include:

Name First and last

 This is the email address you’d like to
create. Choose a login name that is easy
for you to remember, spell and type.
Desired Once your create this, you can’t change
Login it. Many people will use their name
Name separated by a dot, such as
firstname.lastname@gmail.com, as this is
recognizable and easy for others to email
you.

Create a password that is secure, which is

often not easy to remember, spell or
share. Use at least eight characters with
a combination of upper case, lower case,
letters, numbers and symbols. For
Password example, a password such as
“password999” is easy for a person or
automated bot to guess. But a password
such as “a3#b975!d” is much
harder. Write this password down and
store that in a safe place.

This can be used as an extra security

Phone
measure in case you can’t get into your
number
email account in the future.

3. Follow the rest of the steps as required.

Some sign-up forms will also ask for things such as your birthday and location.
You may also be asked to create a security question, which can be a helpful
way for you to recover a forgotten password.

4. Accept the “Terms of Service.”

You’ll also be asked to read and accept the terms of their service. This is
usually one of the final steps.

5. Start using your new email account!

You can easily log in from any computer, phone or tablet that has Internet
access.

4. what is e marketing and what are the importance of e marketing

It is also known as Internet Marketing, Web Marketing, Digital
Marketing, or Online Marketing. We call it E-marketing as it is done
 through the Internet on online channels. E-marketing
means marketing a product or service using the Internet to reach
the target audience on smartphones, devices, social media, etc.

Importance of e-marketing:
• Reach more customers: E-marketing is accessible to a wider audience of
potential customers. Platforms have so much customer data that brands and
businesses can tap into.

• Get the most out of your marketing budget: The reduced costs of e-
marketing make it more affordable than traditional methods, so you can
focus on the types of advertising that will be most effective for your
business. You can start testing ads on platforms like Facebook, Instagram,
Pinterest, and TikTok with a small daily budget.

• Increase sales: By targeting current customers and attracting new ones, you
have a better chance at increasing revenue and making sales.

• . E-marketing can help you to build relationships with potential customers - By

building relationships with your customers through e-marketing, you can create a
stronger connection and ensure that they are always satisfied.

• E-marketing can help you to stay ahead of the competition - By keeping up with
the latest trends and technologies, you can stay one step ahead of your
competitors and keep them at bay.

• E-marketing is measurable. Unlike traditional marketing channels, e-marketing

provides businesses with detailed data about their marketing campaigns. This data can
be used to improve future marketing efforts.

• E-marketing is cost-effective. Compared to traditional marketing channels, e-

marketing is relatively inexpensive. This makes it an attractive option for small
businesses and startups that have limited budgets.

• . E-marketing is fast and convenient. With e-marketing, businesses can reach

their target markets quickly and easily. This is especially useful for businesses that
want to launch new products or services.

5. Types of E-Commerce
➢ Mobile Commerce ( M -Commerce)
M-commerce (Mobile Commerce) is the buying and selling of goods
and services through wireless handheld devices such as smartphones
and tablets.

Experts consider mobile commerce as the next phase of eCommerce,

as it allows consumers to buy goods or services online — but from
anywhere and at any time.

➢ Business-to-Business (B2B)
B2B is one of the most common types of e-commerce. This is when a
transaction of goods or services occurs between two businesses.

B2B e-commerce is simply defines as e-commerce between

Companies .This is the type of e-Commerce that deals with
relationship between and among businesses. examples- Indiamart
,Alibaba ,Amazon Business.

➢ Business-to-Consumer (B2C)
Business to Consumer. Here the company will sell their goods and/or
services directly to the consumer. The consumer can browse their
websites and look at products, pictures, read reviews. Then they place
their order and the company ships the goods directly to them. Popular
examples are Amazon, Flipkart, Jabong , paying and using
Netflix at home. McDonalds (most big brands).

➢ Business -to -Government (B2G)

B2G e-commerce is commerce between Companies and public sector.
it refers to the use of the Internet for Public Procurement, licensing
procedure, and other government-related Operation.
 Example: — Business pay taxes, file reports, or sell goods and services
to Govt. agencies.

➢ Consumer-to Consumer (C2C)

Consumer -to -consumer e-commerce or C2C is simply commerce
betwwen private individuals or consumers.Consumer to consumer,
where the consumers are in direct contact with each other. No
company is involved. It helps people sell their personal goods and
assets directly to an interested party. example eBay,Olx,Quikr

➢ Consumer -to -Government (C2G)

Consumer to administration or consumer to government e-commerce
model enables the consumers to post feedback or request information
regarding public sectors directly to the government administration or
authorities.

For example, when you pay electricity bill through the government
website, payment of health insurance, make payment of taxes, etc.