CHAPTER II

RESEARCH METHODOLOGY

In this chapter the research methodology for carrying out the study are explained. Objectives of
the study, methods of data collection, sampling procedures, tools used for collecting data and
limitations of the study are dealt with.

2.1 NEED FOR THIS STUDY

In this competitive modern age, where different qualities and types of goods exist,
branching is of special importance in the business world branding not only gives separate
identify and easy recognition to the product but also creates a special brand preference.
Consumers are aware of and prefer particular brand when it is available for purchase. The
competition among the bike makers is growing day-by-day. The Indian auto industry is also
subject to tremendous, changes, with the opening up of the domestic corporations. To meet
challenges, vehicle productivity, enhance market orientation loyalty. For knowing customer taste
and preferences, customer oriented survey place an important role in the entire market. In
modern days, vehicle is a necessary one for every family to keep the prestige of holding them in
the society.

2.2. OBJECTIVES OF THE STUDY

 To know the awareness about Honda Activa vehicles among the vehicles users.

 To find out the opinion of the respondents regarding Honda Activa vehicles, like cost
price, mileage, maintenance cost and long riding their vehicles.

 To find out the level of satisfaction regarding the Honda Activa vehicles users.

 To find out the Honda Activa level compare to other two wheelers.

2.3. RESEARCH DESIGN

The research design is the determination and statement of general research approach of
strategy adopted for the particular product. It is the heart of the planning, which the design
adheres to the research objected which will ensure that the needs will be served.

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 Descriptive adoptive has been followed in the study as it is invested to produce accurate
descriptive of various relevant to the decision faced without demonstrating that some relationship
exist within variable. It is used to measure the behavioral variables of people of subject who are
under the study.

2.4. SOURCES OF DATA

In this study the researchers has used both primary and secondary data.

 Primary data
Primary data is original data collected by the researcher for the first time. In this
study, primary data is collected by using questionnaire. Questionnaire is a popular means of
collecting primary data each questionnaire consist of 40 questions.

 Secondary data

Secondary data is the data which is already collected. Secondary data used in
study was collected from the internet, books and magazine.

2.5. SAMPLING PLAN

It is the obtaining information, about an entire population by examining, only a part of it.
The item selected from the population is known as sample. The sampling that is adopted in the
study is non probability convenience sampling.

2.6. AREA OF STUDY

Sampling unit may be a geographical one such as state, district, village, etc.. the
geographical sampling unit under study selected was Pollachi town.

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2.7. TOOLS OF ANALYSIS

Master chart and simple average method are the tools used by the researcher for making
analysis.

Simple Percentage = Number of Responding

* 100

Total no. of respondents

2.8. SAMPLE SIZE

The sample size selected was 150 customers. The required are collected through
questionnaires.

2.9. LIMITATION OF THE STUDY

 This study is limited to Pollachi and therefore the findings of the study can’t be extended
to other areas.
 This project was completed within 45 days time achieve is considered inadequate to
conduct such survey.
 The samples were selected through convenience sampling techniques, which may not
give an attractive estimation of the total owners of Honda Activa vehicles in two-wheeler.
 Some of the respondents were non co-operative.

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