Lecture 2 Notes - Research Notes and Questions

WHAT WE’RE LOOKING FOR…
SALES LETTERS, VSLS, SALES PAGES, LANDING PAGE
Lecture 2 Notes: Research Notes and Questions

NOTHING IS OFF LIMITS:
● Forums
● Facebook
● YouTube
● Amazon
● Competitors
● Yelp reviews
● Client’s existing content
INSIGHTS INTO DEMOGRAPHIC

● Who Is Your Customer?[SKN1]
● What Are Their Hopes and Dreams?
● What Are Their Victories and Failures?
● What Outside Forces Do THEY Believe Have Prevented Their Best Life?
COMPARING EXISTING SOLUTIONS

● · What is the Market Already Using? (List Out)
● · What Does the Market Like About Existing Solutions?
● · What Does the Market Dislike About Existing Solutions? Any strange horror stories
● · Does the Market Believe Existing Solution Works? If Not, Why?
FINDING CURIOSITY HOOKS/CORRUPTION

● Are There Any Older Attempts to Solve the Problem That Are Unique?
● Any indigenous solutions on this? (for health niche)
● Places where such issues don’t exist
● Is There A Belief That the Market’s Pain Point Used To Not Exist?
● Is There A Belief That It’s Been Recently Exacerbated By Outside Forces?
[SKN1] [SKN1]ASK THE CLIENT FOR IT
[SKN2]ASK THE CLIENT FOR IT

[SKN3] [SKN3]UP TO YOU
LIST OF WEBSITES FOR COPY RESEARCH
SIMILARWEB.COM
ASK.COM
GOOGLE
WIKIPEDIA
HOW STUFF WORKS
https://www.sciencedaily.com/
USA.gov
The world factbook
Nielsen
The Motley Fool
Yahoo finance
Prudent bear
Daily reckoning
Bloomberg
National library of medicine
WebMD
HealthWorld Online
The Douglass report
Reddit
Quora
Warrior forum
Staista
Amazon
Yelp
Trustpilot
Cohort 11 Research
https://go.visionaryprofit.com/doomsday-device-1/?
gclid=Cj0KCQjwqs6lBhCxARIsAG8YcDhHp9oHmnkmf_FO_K
6YZKzAb_dcRWJNDwK9aVkgx2r-
jXKXUJAKX0MaAklpEALw_wcB&gbraid=&wbraid=&campaig
nid=20343621261&adgroupid=154608135961&creative=6649
37855442&device=c&loc_physicall_ms=1011083&loc_interes
t_ms=1011083&network=ytv&placement=youtube.com&sourc
eid={sourceid}&cpid=83675670-2589-48dc-ba95-
d949811e7312
https://pro.paradigmnewsletters.org/p/awn_doomsday_0623/
LAWNZ739/?cake_s1=07_118520483_be48454a-95d5-4e0c-
b412-d546ac303bff&h=true
SALES PAGE.
Strategies to help you gain max ROI and beat the market
https://www.retirementplanb.com/
https://www.retirementplanb.com/reviews

High net-worth individuals. 40+ age. Conservative. Have a lot of money to

invest.
VICTORIES:
I have spent 30 years assessing investments for Official Development Assistance

(ODA) sources of funding or public sector funding...I needed a course just like this (and
more like this) to get on the steep learning curve for understanding and hopefully
designing investments using private sector, bonds and "blended" sources of funding.
In fact, no matter how much I search my head for words that express my happiness I
can not find those words, but I want to say that dreams are beautiful and achieved in
reality is difficult but it is not impossible. Today I got a certificate bearing the name of
this university which I have always wished to visit. And study in it and you all the
appreciation and respect for your wonderful effort
FAILURE
Build your dream life and learn how to keep your dream life when you retire by reading this book.
Just recently I had a friend who had to sell his home and his 2nd car so that he can be comfortable
with retirement. I now understand why many are living with their children at retirement. I don't want
that and with the knowledge shared in this book I can avoid that. Shirley Luu you ROCK!! Keep up
the great work!!


Lack of trust in the market leads to them holding onto their money.
Rapid radicalization of America.

$32 Trillion Debt.
Dwindling moral Values.
COVID: America is under attack by China and allies. They are

creating wealth disparity in our country. That’s why you see
people getting richer and poor getting poorer.
1890: There was a time when we were great. But now aren’t.
Foreign enemies. Liberal lobbyists who support strange
narratives.
$32 TRILLION DEBT

https://www.motherjones.com/politics/2021/01/meet-
donald-trumps-top-10-billionaire-enablers/
$32 TRILLION in debt. If you don’t use THIS investment
strategy, you’ll soon be made to pay off this debt.
10 Billionaires who went all in to Make America great
again
COHORT 10 RESEARCH
UMP:
https://www.sciencedaily.com/releases/2021/0
3/210309185711.htm
UMS
Sales page.
Offer supplement for brain power (nootropic)

. Both me and my husband felt we should take supplements for cognitive functioning, so that we
can be at our best for work and memory in general.
concentration are very important.
Had been suffering a bit of covid brain since having a mild case in October 2020, mostly word
finding, sluggish thought about simple processes, and after a few days this pulled me right out of it
I had reached a point where I really struggled to find words to complete a sentence, remember
upcoming events, and even recent conversations.
I initiated treatment with Neuriva about 15 months ago with the goal of improving at least short-term
memory and a measurable improvement in concentration and recall. Being age 90 at the starting
point made me believe that I would be in for a real treat when the results started rolling in; that did
not occur.
I needed something to make me feel sharper and more like my old self. I read the reviews about this
and thought they sounded overwhelmingly positive. We're they too good to be true? Nope, they were
right! In only a matter of days, I felt much more focused. I started taking these right before I got hired
as a tour guide. I was able to learn a 17 page script and don't know that I would have been able to
do that better taking these. I'm so thankful these exist and I'm happy to sing their praises. I think
everyone should give them a try.
-OK, a disclaimer up front...I'm of an age that I'm not remembering as well as I did... and I tried
Prevagen and it seems to help...Then I saw the ad about this product and saw the lower cost, so I
changed to it. I have found no difference in the two products...and, while I still have trouble finding
words, I can tell that I am improving with this product...Do, when you try it, stop to think about where
you are; that is, at what stage, of memory loss you are... Frankly, if you can't remember that you
can't remember, then this product will not help... For me, I know what I want to say, but it takes
longer to find the words that makes my listener also know what I want to say. And, I am not
embarrassed to stop and say I'm trying to find the word...it helps your listener wait with
patience...and, maybe even help you...And communicating is what it's all about, isn't it? And I think
continuing this product will help more and more…
-I'm in my 60s and have noticed my memory getting gradually worse. To add to the issue, I recently
started a new job - new systems, new processes, new people, new responsibilities. It made the
problem even more apparent. I researched memory supplements and ended up choosing this one
because of the clinical testing. Some may claim the clinical testing is not sufficient "proof of efficacy,"
but at least there was something to illustrate some success.
I took these for a couple of months before making a decision for myself. I didn't want to fall prey to a
wishful thinking placebo effect. I'm convinced they really do help. No, I didn't become suddenly
brilliant and I still forget things, but it's much less pronounced than it was. I've subscribed and take
the product regularly now. I consider it as important as my statin medication and my multi-vitamin.
-I can't promise you similar results, but I went from skeptic to believer. As long as they continue to
work for me and I can afford to keep buying them, I will continue to take them.
THE GREAT PHARMA GOD

Def feel more energy but not like over powered adderall.
Take Care of Your Physical Health.
Manage High Blood Pressure.
Eat Healthy Foods.
Be Physically Active.
Keep Your Mind Active.
Stay Connected with Social Activities.
Manage Stress.
Reduce Risks to Cognitive Health.
Boosts memory, helps elevate mood, taste matters, focus is good, Intake is easy,
● · What Does the Market Dislike About Existing Solutions? Any strange horror
stories
https://www.health.harvard.edu/mind-and-mood/dont-buy-into-brain-health-supplements
At times, I'm not sure, if working as well, as it has in the past 2 years.
What Researchers Say

Barry Gordon, MD, PhD, director of the cognitive neurology/neuropsychology division at Johns
Hopkins Medicine, says there's "no strong evidence" that any of the supplements now being
sold for their supposed memory-boosting powers are helpful. "It's not clear that they work and
not clear that they're safe," he says. He’s also skeptical of the basic premise behind nootropics.
"The circuits that are involved in human cognition are very complicated and not fully
understood," he says. "You can't just 'turn up the dial' that easily." He notes that people who
believe their mental performance has increased thanks to nootropics are largely being
influenced by a placebo effect. "If you're more confident and think you'll do better, you will do
better."
Chris D'Adamo, PhD, director of research and education at the University of Maryland’s Center
for Integrative Medicine, has a different take. Like Gordon, he doesn't think nootropics will give
you superhuman mental abilities, but he does believe they have the potential to offer some
people an edge.
Smart Drugs
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9415189/

https://www.theguardian.com/science/2015/jul/06/memory-loss-in-old-age-breakthrough-offers-
dementia-hope-say-researchers

Singapore had the highest cognitive function score, followed by Japan, South Korea,
Taiwan, and Hong Kong.
Your genes and family history also play a role in whether you will experience
cognitive decline as you get older. Genes may be responsible for up to 60% to
70% of the various ways cognition declines due to aging.
https://www.who.int/news-room/fact-sheets/
detail/dementia
COHORT 9 RESEARCH
Sales page… for my offer… that’s about
Helping people become travel
influencers/youtubers… while improving their
camera skills/video quality
https://lostcreatoracademy.com/
https://www.youtube.com/watch?v=u0hrhZoL9Cg
https://www.youtube.com/watch?v=fPLjjr8w6DU
https://www.youtube.com/watch?v=Z7HPkgAtQNs

20-30 YEAR OLDS… GOOD WITH CAMERA. KNOW HOW TO SPEAK ON CAMERA. Want to travel but don’t know how to grow
an audience and monetize it
https://www.reddit.com/r/blogsnark/comments/dbf4va/
why_would_anyone_want_to_be_an_influencer/
It was tons of fun adding a counter and locator to see the range of views I got.
what you tell yourself or believe, validation, even if you don't seek it, even from strangers, has a
huge effect.
Attention and validation is a high like any drug.
and possibly making money at the same time.
narcissism validated
We're social beings and people thrive on attention and validation
It's the allure of being famous and adored that permeates all "glamour professions" like acting and
singing.
My primary goal would be building a plump financial cushion.
(Obviously, the gig wouldn’t last forever, but, if properly managed, the money could have a more far-
reaching effect.) The second reason would be the potential to make connections that could lead to a
more traditional career. And thirdly, the ability to spend more time writing in the meantime.
victories:
Also during the few years after returning to human society I met my wife, we got a truck and a
camper (long story short) and we have been living on the road for years!
My partner and I have just (4 weeks ago) packed everything in and started travelling globally to film
and produce a wildlife documentary because we want to.
Our plan is a monetised YouTube channel with shows based on the wildlife we see in a given
country or region, but we do have a safety net to get us home if anything/everything goes wrong.
It's taken 4 years of planning and saving to get to this point but, ultimately, the decision to do was
entirely based on "Do I value my mental well-being above the expectations others may have of my
life".
In those four weeks, we've had at least 3 once-in-a-lifetime experiences and can only hope we can
do this for longer than our planned 13-month tour.
https://www.reddit.com/r/socialmedia/comments/cbi4eo/
wrote_up_this_free_detailed_guide_for_anyone/
Failures
1. You really love to travel, not as a hobby. It’s hard to imagine that you will work for
your high quality whole day, not for a normal job in a company.
2. Pay your passion and stick with it. Up to now, there are so many exellent
influencers on social media, not only content but shooting method are arractive, so
try to figure out what’s your personality, and what you’re good at doing…
3. Last, sponsorship is important, try your best to grab it
i’m looking at a random girls ig right now and she has about 2k followers and it’s painfully
obvious from her latest posts she’s trying to become an influencer. long captions with questions
and inspirational quotes on how love and compassion are the most important things etc . i
dunno .
there is so much information out there that it can be challenging to discern what is relevant and
what is not.
for example if you're a hot girl/guy, you can just take pics with your shirt off daily and have enough
followers by the end of the year to make a living.

https://lostcreatoracademy.com/
Courses, free content, trial and error
https://www.youtube.com/watch?v=p5NQziNPEFo
https://www.youtube.com/watch?v=01NtMEnbECs

Important links:
Market stats and potential:
https://www.travelseewrite.com/how-to-become-a-travel-influencer-on-instagram/
Good idea for lead magnet:

https://www.wanderbig.com/become-instagram-travel-influencer/
RESEARCH DEMO C8
Product Page (800-1000)
Beauty cream that has gold in it.
Offer is 1 beauty cream with 24K Gold Multi-Vitamin Day Facial Cream with Gold particles to
keep your skin radiantly supple and promotes a younger, softer, and more luminous
appearance.

● · Who Is Your Customer?[SKN1]
Women 30-50 who are looking to keep their skin moisturized and want to look younger
● · What Are Their Hopes and Dreams?
First of all, I am a 56 year old woman, who has been obsessed with skincare for the past 15 years,
so as you might imagine, I've tried A LOT of various serums in an attempt to find "the one". As I've
aged, my skin's needs have changed, so I'm now attempting to find that one serum that will aid me
in diminishing my current fine lines, and that will keep new ones from forming (if that's even
possible).
I am 29 y/o and trying to make sure my skin doesn't make me look older, and this product does help
keep my skin.
This product is wonderful. I only started using 2 day’s ago and I can feel and see the difference.
Already my smile lines are fading. I’m going to be 40 in May so I have been worried about looking
“old”.
Even though I’m only 25 I think it’s better to start earlier than later when it comes to anti-aging
products. Firstly, this product smells amazing but it doesn’t linger on the skin which I like because I
use this only in my nighttime routine and I don’t want something heavily perfume to sit on my skin
right before I fall asleep. I have been using this product for almost a month and I can see a
noticeable difference in my skin redness and it does make my skin look brighter which, I love. The
only gripe I have so far about this product is that the dropper applicator is a little annoying to use to
pick up the serum when the product is running low.
I’m 33 and it was depressing to see my skin change for the worse. Using this has brought evenness
to my skin and hydrated it making me feel confident and younger. I’m so thankful for 24k Gold anti
Aging serum And being able to try this out without wasting more money on something that made my
skin worse it didn’t change anything!! I have already told friends, family, coworkers, clients. Basically
anyone that will listen I have told how great this product is!!
● · What Are Their Victories and Failures?

After using this serum for 10 days straight, morning and night, I found my face tighter and glowing. I
didn't tell my husband I was using any new product. He said to me he noticed something different
about my face. He said I looked fresh and bright. Usually these products work for the first week and
then back to useless. Not this serum. So far it is consistent. Hopefully after a month or two it
continues.
I had one facial lady tell me my skin was like a delicate flower!
● · What Outside Forces Do THEY Believe Have Prevented Their Best Life?
skin gets really dry during the winter
My skin is porcelain, very sensitive and very dry with normal hormone bumps, which btw are clearing
up.

Other gold creams, home remedies, facial
GOLD CREAM:
A little drop goes a very long way
isn't greasy or anything like that
COLD CREAM
HARSH ON SKIN t is a little rough on sensitive skin
BAD QUALITY: The droper broke within the first week of use
NO RESULTS: My face wasn’t soft and no noticeable difference.
This serum does not moisture the skin and I did not see any benefits at all, it was like water and had
a very cheap packaging. The bottle lid immediately fell above and unable to use without the lid pump
falling above. Is was a waste of money and a scam!
I was really excited to try this serum after all the reviews and the packaging of it is beautiful and high
quality but the actual serum is useless. I finished the entire bottle (in less than a month) and it didn't
change anything in my appearance, I have red spots and acne scars and it didn't do anything to
lighten or help them at all. Very disappointed!

60-70% in haq of this solution

● · Are There Any Older Attempts to Solve the Problem That Are Unique?
QUEEN: Neferetiti & cleoperta
● · Any indigenous solutions on this? (for health niche)
EGYPTIANS/CHINA/JAPANESE
● · Places where such issues don’t exist
● · Is There A Belief That the Market’s Pain Point Used To Not Exist?
● · Is There A Belief That It’s Been Recently Exacerbated By Outside Forces?
RESEARCH DEMO C7:

DIGITAL MARKETING PRO. $997

20-30 YEAR OLDS. THEY WANT TO MAKE EXTRA INCOME AND TURN IT INTO A FULL TIME BUSINESS BY VENTURING
INTO DIGITAL MARKETING.
WEBINAR…. MAIN SALES PAGE

VICTORIES
JOURNEY:
https://www.reddit.com/r/Entrepreneur/comments/eys8je/so_you_want_to_start_a_digital_mark
eting_agency/
I reduced my own work load to less than 10 hours a month, lived in Mexico for 4 1/2 years,
traveled to 15 countries, and am prepping to head to Scotland for 6 months in Sept - all
together with my wife & 3 kids.
FALIURE
Too much work: I even use automation for LinkedIn outreach and even another bot to submit to
literally thousands of contact forms.
I sift through all of craigslist on a regular basis - even IG DMs too.
But still - I haven’t gotten a single recurring SEO client.
What to charge: I have is about charging your clients - could I ask you what model you use/have
used?
Shallow content online: Just to mention that, I have read a lot of articles online, but
most of them have been generalized, and haven't really touched the nitty gritty of the
tools/software/plans/templates/steps/processes... required to run a successful.
My problem is that I don't have a system. I'm doing everything manually and more or less
from the top of my head. Combined with my other responsibilities it's gotten to be too
much. How did you tackle this?
. I've tried before and always ended exhausted and burnt out.
One thing that I'd like to highlight is the importance of delegation. Just like you mentioned,
it's crucial to hire others to help you; I'm a software engineer so the temptation to do all by
myself is great, but it never ends well.
Lack of money: I’m hesitant to as I feel there’s a way to get that first crucial client without paying for
it - it’s simply a risk preference but I’ll give it another consideration!
Too much to do: Read the books, listen to the podcasts, read blogs, learn and learn and learn
some more because this field is changing. EVERY. SINGLE. DAY.
In the agency training space, this is literally what about 90% of the "gurus" out there have done. It is
weird that they are so bullish on agency but don't run an agency themselves anymore... maybe a red
flag lol.
It's a non-sexy... bread and butter type agency. You know, the kind that makes you rich if you stick
at it. So, when I found out Josh had written a book about his path - I just skipped straight to the buy
now button and devoured it fast.

https://lp.growyouragency.com/agency-navigator
https://www.thesmmacademy.com
Disagree with having to make less selling the course than the actual thing you’re making a course
about. If you know how to make 10 grand a month and 20 people pay you 1,000 who make half of
what you do, I don’t see a problem with that.
I hope I'm not too late, just commenting on this post after a horrible experience with Jaime.
Just don't buy either course, you're gonna lose a lot of money. Did it myself and regret it.
The thing is with these "Gurus" is that they try and give you a false sense of reality and then tell you
that you can achieve the things that they have in a short amount of time. They bring you into their
self help circles and bring your hopes up with all of these stories from their 'Students'. If you want me
to, I can send you over my material because I'm not snobby and I'm not going to force you to buy my
course. Just hit me up, I'm always happy to help other aspiring people that don't want to work a 9-5!
Stay safe!
The reason I said you shouldn't buy his course is because EVERYTHING you can find on his course
(or anyone's course), is all online. Literally everything. I probably spent a day or two and compiled
around 45 pages of material that I'd found across the internet.
get bombarded on Facebook especially with this guru and that guru selling their course, advice,
coaching or course. It's non-stop and it's annoying because the vast majority of them are pretenders
who have never built anything. Josh Nelson is a world-apart in every way and in this new book he
really lays out the blueprint. The deep value comes from his real-world experiences building his own
digital agency to multiple seven figures. To be able to learn from someone who brings this level of
experience to a roadmap for the person looking to build their own digital agency is invaluabl
My biggest gripe is, that it’s all a plot to get you to join his ridiculously priced mastermind course
program. I’m really tired of that model and feeling like nothing is genuine, all just laying the ground
work for an upsell. I made the mistake of requesting more info (not knowing the pricing of his
courses and roadmap programs) and they would telemarket the BEJESUS out of me! Having some
salesy closer calling and messaging me nonstop. While a lot of his teachings has merit,he seems
like a pretty authentic guy for the most part, I was turned off by the set up for the big MONEY
CLOSE ATTEMPTS! He’s kinda a smug dude when you try to communicate with him one on one
too. Money and success clearly has changed him. But claims is a heavily religious guy? Hmm 🤔… I
smell BS.
Second I would agree that the book is more geared towards those who already have some
experience - perhaps a marketing person who is going out on their own to start an agency, or an
existing one-man consulting firm who wants to grow.
I was very excited to read this book. The first chapter was quite good. So, I naturally got to the
second chapter quickly.However, in chapter two, I was disappointed to find that Mr. Swenk had
plagiarized another author that i enjoy reading.

GOODLINES:
Agency 1 operated on razor thin margins and was a nightmare to run. Demanding clients
required lots of sleepless nights at the office under the desk, using a pizza box as a pillow. I
closed it down in under 3 years under a mountain of debt.
Agency 2 operated at 30-40% profit margins, was fun as heck to run, and allowed me to
spend time with my family every day while getting my clients meaningful results at the same
time. I sold Agency 2 earlier this year after 22 months of operation.
RESEARCH DEMO
OFFER: 20K/MONTH 12 MONTHS…THROUGH
AMAZON FBA
Audience: 30-50 Age. Job. Want Freedom. Want

to start a business but dont have time.
Mike, 100k a year, no family, fitnesness, healthy, drivers tesla, listens to gary vee
● · What Attitudes Do They Have? (Religious, Political, Social, Economic)?[SKN2]
high risk, high reward'.
What I do have is a family to support. I have a wife and three sons to care for and they aren't
starving, lol.
VICTORIES:
Now it's been 6 months I've joined DFY program, today with my experience, I can say it's totally
worth it !
30k is not a small amount, but compare to what they've done during these 6 months and what they
are going to do, it's totally worth it !
You absolutely can make thousands on Amazon I've done it before. However, making more than
that is very difficult (i.e. 50k/year). I doubt you'll make any money drop shipping but there are
different methods.
One method I used, they called arbitrage. You buy items on clearance and sell them on Amazon's
FBA program. I'll give you an example. Local big box electronics store had a great deal on computer
monitors, discounting them $50 each. I bought 10 computer monitors for $40 each (original price
was $90) and was able to sell them on Amazon for $120 each. My monitors sold out on the second
day.
There are all kinds of disparities in prices across the internet and big box stores. Items that go on
clearance in your market might be selling out in another part of the country (think snow shovels).
Also consider that Amazon customers are willing to pay a premium for products that have Amazon's
"free two day shipping." You can repeat this method with various product catagories but your best
bet would probably be "home and garden." They have dozens of books written on this.
VICTORY (GOOD STORY):

https://www.reddit.com/r/Entrepreneur/comments/eh5tm5/so_are_these_make_thousands_with_am
azon_a_scam_or/
FALIURE:
CONFUSION/LACK OF CLARIY:
I was trying to sell on Amazon for almost 2 years, i dont know how many videos i watched and even
went to seminars but by the time of choosing "the perfect product" i was stuck.
AMZON IS THE BIGGEST FORCE:
It used to work. Amazon has made it extremely difficult to really do much with it these days as they'll
contract out a generic version of any product that does well in order to increase their profits on it.
Look up their Amazon Basic line of products. They're letting you do the hard part in product
development and then reaping the rewards.
SCAMMING GURUS:
Tai Lopez brags about how over 250,000 people have purchased his Amazon courses.
Thats 250,000 people who know exactly how to make tons of money on Amazon! What could go
wrong?

FREELANCER, COMPETITOR COMAPNIES MAKING SIMILAR PROMISES
● · What Has Their Experience Been Like??[SKN3]

freelancer
https://freeup.net/blog/business-tips/hire-freelancer-amazon-store/
COMPETITOR
https://www.reddit.com/r/AmazonFBAJustOneDime/comments/lgz09d/just_one_dime_done_for_you_service_experiences/
Freelance
Competitors
Everything went really great and smooth with my brand builder and the whole team !
The communication was easy, they are doing everything in silence, just came back to me sometimes
with latest updates !
This was a great opportunity...10 years ago.
The communication is not frequent
● only ever talk about your success in REVENUE terms. Never net profit. Yeah you only
really take home like $30k a year after your ad spend but always use vague terms like "7-
figure success".
● Be really vague when discussing actual logistics in terms of the quantity you need to sell to
make a living.
● pick your most successful launch and market it as if that's the norm-- "how I make $5,000
a day!!" Type ads work well, and you can even show a screenshot for "legitimacy"-- just
don't tell them that the other days you only made $18.
● Use a lot of distractions that sound good. Talk about "hustle" and how early you wake up
in the mornings. This makes people think you just work harder than everyone else which is
why they're not successful yet. Use lots of inspirational quotes with your picture as
background.
● You can rent a Lamborghini for a few hundred dollars for a photoshoot. Bring 3-4 outfits.
You can also rent a mansion. Don't worry, once the suckers buy your course, you'll
actually have the money.
● Remember to talk about the "hard times" of how you started with nothing, but always in
past tense. This builds rapport. Never talk about your current struggles.
● Its EXTREMELY easy to get an Amazon bestseller if you just find a small subcategory and
then buy downloads. Then you can market yourself as "bestselling author"
● Buy a small ad space on major magazines or publish free blog posts so you can use "as
seen on" in your website.
● Fiverr has lots of people who will record video testimonials for $5-10 a pop for any brand
Yes and no! MAJORITY OF THOSE WHO TRY IT OUT SAY IT WORKS. THOSE WHO DON’T
TRY IT OUT CALL IT A SCAM

SELF STUDY, TRIAL AND ERROR, FIND A MENTOR

OFFER:
Client. eBook. Spiritual. Higher Self. Self actualization….
Audience: women 35+. Believe in spirituality. Most are mothers. Kind.

When I was kid, I used to cut school a bunch because I was bullied. So, my mom had to come up
repeatedly to hear my dean drone on about the importance of an eduction. As an immigrant, she
needed a translator, and, I recall, her being so fed up one time that she told the translator, who was
also a kid, that what mattered most to her was "my son becoming a good person." The room fell
silent. Afterwards, the translator told me that she thought my mom was stupid.
In a nutshell, Scott's book brought me back to that moment because it's a book about our innate
drives (which are often suppressed), about what it's like to be a human searching for meaning
beyond the given values of status and wealth. It helped me feel understood and as though my
conception of a good life was not only acceptable but preferable. He merged science and story-
telling in a way that would have made Maslow proud, transcending the dichotomy of rigor and
anecdote, exhibiting the significance and necessity of both. One fuels the other and vice versa

meditation daily/pray to your Higher Self/cords and vibrations/automatic writing.
● · What Has Their Experience Been Like??[SKN3]
Meditation gives clarity and lets you hear your inner voice
Get a pen and paper, make sure you’re feeling calm and relaxed, and then ask it a question and begin
writing things down. Write down the first things which come into your mind. It may take a few
moments before something does, but when it does the insights do start to flow. Don’t judge anything
whilst you’re writing, just get it all written down. It may not make much sense at the time but when
you read it back to yourself, it may well make more sense later on. I find that the effect this often has
is that of a dialogue with a higher power which sounds like you’re listening to your own voice.
This book is extremely helpful for those who may have faced hard times and is focused on reframing
your own persaonl narrative and killing your weakness, and everything that embodies.
find direction, heal from trauma and maintain focus on what matters.
life allowed for reader connection in overcoming every day mediocrity and the challenges to personal
pursuits for happiness that everyone struggles with at some points in their lives.
Perhaps create a silver cord in the center of your body, about where the dan tien is, run it to the
center of the earth, to anchor yourself, then run the cord up through your body and out of the top of
your head. Pay attention of what you encounter. You can run this cord all the way to source, but on
the way you most likely will encounter parts of your self, parts of your greater self including your
higher self, depending on the structure of your greater self.
but you can just go ahead and sent thoughts, vibrations and ect it should get there but decoding it
might take a while/ I find even with the observer (just the self as far as we extend) take a while to
decode it…
__________________
You may not have the ability to make decisions or explain your choices to healthcare
professionals. This is known as losing mental capacity. You may lose mental capacity if
you are unwell. This could be short term or long term. Not everyone who is unwell will
lose their mental capacity.
When you have mental capacity, you can make an ‘advanced statement’ to say how
you would like to be treated if you lose capacity. An advance statement is a general
preference about your treatment and care.
You can explain what your values, beliefs and views are as part of your advanced
statement. This information will be useful if people have to make ‘best interest’
decisions for you in the future. Such as decisions about your daily care. People will only
make decisions for you if you lack mental capacity to make them for yourself.
An advanced statement isn’t legally binding, but healthcare professionals should still
make a practical effort to follow your wishes.

Audience attention capturing tell them they have the signs:

http://bmindful.com/forum/thread/10150/the-awakening-of-your-
higher-self
Unique mechanism:
There is no boundary. There is nothing to be solved or understood. You are already
everything you ever wanted, the only thing that holds you back from seeing that is the
attempt to become it. When you try to become something you simultaneously say that you're
not it already; that you're lacking. What if you are already confident, charismatic and happy,
but the search for a path to become those things hides them.
HEADLING IDEAS:
To think of my mind as a fortress and myself as its gatekeeper.
PRACTICAL IMPLEMENTATION COACHING PROGRAM FITNESS
COACHING
https://www.warriorforum.com/main-internet-marketing-
discussion-forum/759944-top-fitness-forums-do-research.html
https://www.avforums.com/forums/health-fitness-forum.436/
https://www.city-data.com/forum/exercise-fitness/
https://www.shapefit.com/forum/
https://forum.sweat.com/
https://www.fitness.com/en/forum/
PROGRAM SCOPE;
- COACHING ON GETTING FIT

-997USD 6 MONTHS
-STAYING FIT AT HOME/COMFORT OF YOUR HOME

My journey was not linear, there were ups and downs, lots of learning about myself, my
eating habits and how I enjoy testing my limits.
● Pain points
eating junk food and not sleeping well and all that jazz.
I am no aesthetically where I would like to be, I am still intimidated by gym
No money to buy expensive gym equipment at home
https://www.avforums.com/threads/ways-of-keeping-body-in-
shape.2383391/
Martial arts.
Yoga.
Stretching.
Tabata.
Weights.
no more binge/emotional eating, no more seasonal depressions, no more fear of carbs

and loving myself.
I had no strength in my upper body and really suffered with lower back pains. I don't any
longer and can feel the difference!
I planned on working out at home, I did this in the past to get in better shape, I basically do exercises
(I try to do them properly) until I don't have any strength remaining in me, then I rest for a while and
do it again all of the time I'm home
you can't out train a bad diet.
I am afraid that if I take the wrong supplements or do too much lifting I will end up looking like a guy,
which is not the goal.
something that works really well for newbies, but not so well after.
I have tried many programs, struggling to complete them and changing them after
couple of weeks. B
FINDING CURIOSITY HOOKS

● · Are There Any Older Attempts to Solve the Problem (Pre-1960) That Are Unique?
EASTERN EURPOEANS ARE TOUGHER:
The area was constantly subjected to invasions by warring tribes and those people who could
run the fastest, see at night, fight the best and the women who survived rape by the invaders
survived. The Eastern European cultural teaches to be self-reliant, tough, non-complaining and
physically fit. It's a matter of pride - because it was a matter of survival. I am Rusyn raised by
grandparents from eastern Slovakia.
Read more: https://www.city-data.com/forum/exercise-fitness/2016963-what-makes-east-

european-people-physically.html
CORRUPTION
PRODUCT:
SAAS: it helps people get most out of their YT ads by targeting the right video….
● ·Write a one liner about your customer?

AGE; 20-35, agency owner, small business owner, coaches, consultants, those who have digital
products,
● ·What kind of people are they (conservatives, liberals, millennials, anime lovers, modern
folk/woke individuals?)
● ·What Are Their Dreams/goal?
I want to be VERY TARGETED,
● ·What Are Their Victories and Failures?
● What are their pain points?
Small changes leading to bigger placement issues [I dont know when this started, but now if
you use placements as your Youtube targeting, if you do not uncheck "search" and "display" then it
will show all over the freakin' place]
Manually targeting areas but still nothing is happening [I've not set any keywords, but I've
placed the video on 'Competitors' channels as placements, as well as specific videos for those
channels.
What I'm noticing is that I'm getting no views from impressions from videos specifically placed on
their vids or channels, but an awful lot of traffic with less focussed search terms within the niche. I'm
also getting subscribers more quickly this way.]
They have to understand how it works on their own. I was wondering how the targeting features
work.
Cant think of a way to get rid of the very high percentage of crap placements I see very day
Heeeeeeeeeeeeeeeeelp im drowning in crap channels choices by youtube.
That's good article. My question is how to exclude videos in other languages (Korean,
Chinese) EVEN THOUGH I chose to target ONLY English videos
Testing: Test out some managed placements on YouTube and build awareness to
people who are dedicated to certain YouTube channels or videos.
● What are the external things they put the blame on
YOUTUBE, TIME
secret exclusion list?

EXISTING SOLUTIONS
● ·What is the Market Already Using? (List Out)
Other SaaS
TUBESHIFT
VIDIQ
INVIDEO
BITEPLAY
SMARTYADS
MADGICX
STRIKE SOCIAL
WEBFX
AD PARLOR
Manual placement
Dynamic exclusion list

https://www.wordstream.com/blog/ws/2021/07/14/google-ads-dynamic-exclusion-lists
I use unique placement lists using topic/keyword research. Let me know if you want the an SOP I
have created for doing YouTube Instream Ads step by step.
● ·What Has Their Experience Been Like?

So I was feeling pretty crappy due to anxiety about my newborn and feeling so tired. I needed a pick
me up. I decided to watch some funny YouTube videos on my phone. The ad that started playing
was for a work from home company and it was a woman talking about how her baby DIED because
she put him in daycare instead of doing the “right” thing and staying home with him.
TUBESHIT:
Lost Without it...

This is a great product and I would recommend it to anyone who is serious about running any type of
ad on YouTube.
Saves me a ton of time.
customer request
● ··Are Their Horror Stories About Existing Solutions?
TUBESHIFT:
It's very expensive.
The service works well in terms of functionality; however, the pricing per month seems
rather excessive when you are not using it constantly, and the process to pause the
account and reactivate it is unnecessarily complicated.
I didn't get any sales from my campaign where I used Tubesift for my YT video ads.
YOUTUBE SELF PLACEMENT:

IT IS terrible
too much work going through this list every day and nuking stuff when *most* of the placements are
terrible.
● Overview of whether the existing solutions have helped them?
FOR CURIOSITY
● ·Has Someone Tried to Solve the Market’s Pain Points Before In A Very Unique Way in
Old times
● ·Is There A Conspiratorial Story Behind Why Old Solutions Didn’t Work?
● Is There A Belief That the Market’s Pain Point Used To Not Exist, Or Used To Not Be
So Bad? Is There A Belief That It’s Been Recently Exacerbated By Outside Forces?
UM
“Your ad can appear on any YouTube or Display Network placements that match your
other targeting. Add specific placements to narrow your targeting. If a specific website
you target has an equivalent app, your ads can also show there.”
This means if you add additional layers to your ad group targeting—like topics,
keywords, audiences, etc.—and you’re not eligible to show up on the YouTube
placements you chose (maybe due to strong competition), your display ads could show
up on many alternative placements you were not expecting. No, this is not ideal, but it is
the hand we are dealt—and we’ll talk about how to keep tabs on this when you get to
monitoring in just a minute.
METHOD 2
● Who’s the target audience
People in sales
Offer:
1:1 Coaching: 4 weeks: 3000usd
7500-10000
EARLY BIRD (TIMESTAMP 72 HOUR: 3000)
$97
$2903
$97
4 MONTHS REMAINING 997
● What keeps them awake at night/ Pain points
Bringing everyone on the same page
I believe the effort required would be too great and the resistance too great to move people from
their comfort zones
Regular processes Energy consuming for both buyers and sales team: Clients don't have time to
have 3 different sales people come in and ask them 25 different "probing questions" about "What
keeps them up at night" they want Answers and Insights.
how to actually implement some of the research findings and ideas.
Time consuming to implement
● What are their victories

Bought for friend after just 2 months his approach and closing numbers have increased drastically
for the better. Would definitely recommend this book.
Best sales book of all time. I work on the strip in Las Vegas selling club crawls. To put this job in
perspective, the average sales rep makes about $500-$1500 a week with the all time record $3800
in a week. I was already doing well at an average of $2,000 a week. After applying the principles in
the book along with adding value to my pitch, my average sales went up to $5,000 per week and I
set the all time record of $8,010 in one week. My average week is better than any other club crawl
sales rep in Vegas has done ever and it's still getting better. It takes longer than 90 days to get this
stuff down, but the Straight Line works. Buy the book, you won't be disappointed.
● What are their failures
Untrustworthy, wasted time, no results, self centered, People don't trust to this company , the
product not relaeble , warranty not working
● Thoughts on existing solutions
Some are boring, some are academic, hard to implement, and others go against your
way of doing things...
● List down top 4 competitors
how to deal with selling/up selling people to pay us 5 figure fees vs making sure people are happy
after they pay you I bought him this..
● Find one unique angle

Lecture 2 Notes - Research Notes and Questions

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WHAT WE’RE LOOKING FOR…

SALES LETTERS, VSLS, SALES PAGES, LANDING PAGE

Lecture 2 Notes: Research Notes and Questions

INSIGHTS INTO DEMOGRAPHIC

COMPARING EXISTING SOLUTIONS

FINDING CURIOSITY HOOKS/CORRUPTION

[SKN1] [SKN1]ASK THE CLIENT FOR IT

[SKN2]ASK THE CLIENT FOR IT

LIST OF WEBSITES FOR COPY RESEARCH

INSIGHTS INTO DEMOGRAPHIC

High net-worth individuals. 40+ age. Conservative. Have a lot of money to

● What Are Their Victories and Failures?

I have spent 30 years assessing investments for Official Development Assistance

COMPARING EXISTING SOLUTIONS

FINDING CURIOSITY HOOKS/CORRUPTION

Rapid radicalization of America.

COVID: America is under attack by China and allies. They are

$32 TRILLION DEBT

INSIGHTS INTO DEMOGRAPHIC

concentration are very important.

● What Are Their Victories and Failures?

THE GREAT PHARMA GOD

COMPARING EXISTING SOLUTIONS

● · What Does the Market Like About Existing Solutions?

● · Does the Market Believe Existing Solution Works? If Not, Why?

What Researchers Say

FINDING CURIOSITY HOOKS/CORRUPTION

● Any indigenous solutions on this? (for health niche)

INSIGHTS INTO DEMOGRAPHIC

● What Are Their Hopes and Dreams?

Attention and validation is a high like any drug.

and possibly making money at the same time.

My primary goal would be building a plump financial cushion.

● What Are Their Victories and Failures?

COMPARING EXISTING SOLUTIONS

Courses, free content, trial and error

● · What Does the Market Like About Existing Solutions?

● · Does the Market Believe Existing Solution Works? If Not, Why?

FINDING CURIOSITY HOOKS/CORRUPTION

Good idea for lead magnet:

INSIGHTS INTO DEMOGRAPHIC

● · What Are Their Hopes and Dreams?

● · What Are Their Victories and Failures?

skin gets really dry during the winter

COMPARING EXISTING SOLUTIONS

Other gold creams, home remedies, facial

● · What Does the Market Like About Existing Solutions?

A little drop goes a very long way

isn't greasy or anything like that

HARSH ON SKIN t is a little rough on sensitive skin

NO RESULTS: My face wasn’t soft and no noticeable difference.

● · Does the Market Believe Existing Solution Works? If Not, Why?

FINDING CURIOSITY HOOKS/CORRUPTION

QUEEN: Neferetiti & cleoperta

● · Any indigenous solutions on this? (for health niche)

● · Places where such issues don’t exist

● · Is There A Belief That It’s Been Recently Exacerbated By Outside Forces?

RESEARCH DEMO C7:

INSIGHTS INTO DEMOGRAPHIC

WEBINAR…. MAIN SALES PAGE

● · What Are Their Hopes and Dreams?

● · What Are Their Victories and Failures?

COMPARING EXISTING SOLUTIONS