INTRODUCTION

Internet sales are a method already present in most companies, of any level.
Amazon is a leading company in the market and despite this, its competition has
grown, since we can find the same products in other online marketplace, suppliers are
currently looking to sell their products through online sales in already positioned
brands, which allows the end customer to find the same products on different online
marketplace, and to be able to compare which is the best option.
Given the competition margins, it is important to always be at the forefront and
anticipate the market through the implementation of strategies that will help us remain
the best.
Amazon, Inc. is an American company for e-commerce and cloud computing services
at all levels based in the American city of Seattle, Washington State. Its motto is: From
A to Z. It is one of the first large companies to sell goods over the Internet. At present it
is fully diversified and cataloged in different product lines, offering DVDs, music CDs,
software, videogames, electronics, clothing, furniture, food, books, etc. It is the most
valuable retail brand in the world. At present word we will analyze the Amazon SWOT.

SWOT AND MARKETING STRATEGY

The extracts below are from SWOT analysis. Do they describe Strengths,
weaknesses, opportunities, or threats? Look at opposite to help you.
 
1. Competition is growing in this market, which could lead to a price war. There are
now a lot of sites that offer the same service and product categories as Amazon.
Amazon is a global brand but in some local markets the main competitor could be
stronger and preferred by consumers.
 
2. Amazon has added a lot of new categories, but this may damage the brand. For
example, offering automobiles may be confusing for consumers. Due to the increased
competition, the offer is undifferentiated.
3. In 2004 Amazon moved into the Chinese market. There is a huge potential her. In
2005 Amazon launched a new loyalty program, Amazon Prime, which should
maximize purchases from the existing client base.
 

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4. Amazon is a global brand, operating in over ten countries. It was one of the first
online retailers and today it has an enormous customer base. It has built on early
successes with books, and now has product categories that include jewelry, Toys and
games, food and more. It has an innovative Customer Relationship Management
program.

    1. Threats
    2. Weakness 
    3. Opportunity
    4. Strength
 
Complete the table with words from A and B opposite and related forms.

VERB NOUN ADJECTIVE

________ A opportunity timely
strengthen force Strong
threaten threat Threatened
weaken weakness Weak

CONCLUSION
In an ever-changing trade, both Amazon creators and business leaders must adapt to
their environment to establish the most profitable and most appropriate strategy for the
development of the activity. This mainly involves an in-depth study of the market,
performance and internal weaknesses. One of the best tools to perform this global
diagnosis is the SWOT analysis.
SWOT is the starting point for decisions that affect marketing strategy. What feeds the
SWOT is data about the company's environment (external data) and information about
the company's internal environment, its products and its brand (internal data). SWOT
is conventionally represented in the form of a table with four inputs: Threats and
Opportunities that clarify external data and Strengths and Weaknesses that synthesize
internal data.
This tool is extremely important, since derived from increased competition, companies
are required to have greater control over their development strategy. An entrepreneur
must have a clear vision of his project, its strengths and weaknesses, as well as the

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opportunities that the market it is targeting represents and that its competitive
positioning allows.
Finally, beyond the operational interest of this methodology, by adopting this
approach, you will sharpen your ability to analyze and evaluate your business. You will
learn to ask yourself the right questions and you will know how to find relevant
answers.