Large businesses have big budgets for marketing and promotion and, as

a result, people gravitate towards buying their products. What problems

does this cause and what could be done to encourage people to buy local
products?
In recent years, the fact that people tend to buy big businesses’ goods as they
have a huge expenditure on marketing has been receiving a great deal of
attention. In this essay, I will examine the consequences caused by this
situation as well as suggest some feasible solutions to encourage people to
purchase local products.
It is believed that excessive promotion from big companies could cause
detrimental impacts on customers and local suppliers. First and foremost,
customers would be affected by the promotion so they would waste their
money on redundant products. Since the advertisements of popular products
make frequent appearances in their life, they will gravitate toward buying
unnecessary goods from big firms. Second, huge marketing campaigns would
create negative effects on local brands. In fact, promotion from large
businesses are driving people’s attention away from local ones which produce
similar-quality products. Therefore, the local companies could not earn much
profit to continue running the business.
In contrast, we could figure out some strategies to enhance local product
purchasing. First of all, restrictions on marketing campaigns should be made
in order to reduce the effects of big companies in the market. The government
could provide policies that limited the action of advertisement, which would
be an opportunity for local and also small firms to develop. Besides, we should
help the local companies to advertise their goods. Since they do not operate
marketing campaigns much like big businesses, we can support them by
having investments on their companies or promoting local products to
consumers via social media.
To conclude, restrictions on excessive advertising and supports for local
products should be made in this circumstance. By taking it in perspective, we
should make references to make better decisions for urging the development
of local brands.
(294 words)