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Companies of all sizes and in all sectors now rely heavily on dashboards because of the invaluable

information they provide on their operations and performance. The pros and cons of adopting

dashboards in businesses will be evaluated in this report. The analysis will be supported by

citations to academic sources.

The capacity to combine and visualise complicated data in a clear and plain way is a major

advantage of using dashboards. By providing a visual representation of the data, decision-makers

are better able to see patterns and outliers (Sharda et al., 2018). Managers can track the company's

progress towards its objectives and make course corrections in a timely manner if they have access

to KPIs and data in real time (Liu et al., 2018). As a result, businesses are better able to adapt to

shifting market conditions and fierce competition.

Organisational transparency and responsibility are also enhanced via dashboards. Employees are

more likely to take pride in their work and be accountable for their results when they have easy

access to relevant data and metrics through dashboards (Heath et al., 2016). Employees' ability to

monitor their own and their teams' progress towards predetermined goals has been shown to

increase both goal congruence and intrinsic motivation (van der Aalst et al., 2017). In the grand

scheme of things, dashboards are helpful because they promote a data-driven culture that is

conducive to new ideas and steady progress.

While there are many advantages to utilising dashboards, there are also some negatives to bear in

mind. The danger of information overload and incorrect interpretation of data is one possible

downside. Inadequately constructed dashboards may provide information overload, making it

difficult for users to extract the most important insights (Few, 2013).

Furthermore, users may misunderstand the offered information due to a lack of context and

knowledge of the underlying facts, which may lead to poor decision-making (Few, 2006).

Companies may reduce their exposure to these dangers by using dashboards that are well-designed,
easy to use, and provide appropriate contextual information to help in interpretation (Sharda et al.,

2018).

Problems with data quality may also arise with dashboard implementations. In order for

dashboards to give useful insights, they need valid and trustworthy data. Inaccurate or unreliable

data might cause inefficient decision-making and lead to false conclusions (Kiron et al., 2015).

Therefore, businesses should implement rigorous data governance procedures including data

validation, cleaning, and frequent updates to guarantee accurate information (Liu et al., 2018).

In sum, dashboards provide several advantages to businesses, such as data aggregation,

visualisation, and enhanced decision-making. They make businesses more open, accountable, and

collaborative. Thoughtful dashboard design, contextual information offering, rigorous data

governance systems, and data literacy training are all important ways to mitigate possible

downsides including information overload and data quality difficulties. Companies may

successfully use the power of data to promote organisational performance and success by

capitalising on the benefits of dashboards while minimising the dangers involved.

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