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Happening, existing, living,

or coming into being
during the same period of
time.
Marked by characteristics
of the present period :
MODERN OR CURRENT.
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What is Contemporary
Approach?
It is interactive.
Importance of customer
satisfaction and offering
great support to the
customer or client.

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In summary:
1. Marketing Concept
– Offers great support to customers
and clients.
2. Relationship Marketing Concept
– Creating deep connections with the
customers.
3. Societal Marketing Concept
– Its main concern is the society’s
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 1. MARKETING CONCEPT
This concept is referred to as the “right” principle and
is the basis of all marketing strategy. The marketing
concept is oriented toward pleasing customers (be
those customers organizations or consumers) by
offering value. An organization uses the marketing
concept when it identifies the buyer’s needs and then
produces the goods, services, or ideas that will satisfy
themMarketing is about creating exchanges.

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 WHAT IS AN EXCHANGE?
An exchange takes place when two parties give
something of value to each other to satisfy their
respective needs or wants. In a typical exchange, a
consumer trades money for a good or service. In some
exchanges, nonmonetary things are exchanged, such
as when a person who volunteers for the company
charity receives a T-shirt in exchange for time spent.
One common misconception is that some people see
no difference between marketing and sales.
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DIFFERENCE BETWEEN MARKETING
AND SALES:
Sales
incorporates actually selling the company’s
products or service to its customers.
Marketing
is the process of communicating the value
of a product or service to customers so that
the product or service sells.
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MARKETING CONCEPT FOCUSES ON:
Focusing on the needs and wants of the customers so
the organization can distinguish its product(s) from
competitors’ offerings. Products can be goods,
services, or ideas.
Integrating all of the organization’s activities, including
production and promotion, to satisfy these wants and
needs
Achieving long-term goals for the organization by
satisfying customer wants and needs legally and
responsibly

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 A quick preview:
In our current situation, using online platforms has
become popular in marketing. Some companies are
establishing a website, page, or even their apps; To
make it easier for potential customers to access their
business or company. However, some companies don’t
have their own website, especially e-commerce
businesses. They are more adapted to SEM, SEO, and
SMO. To better serve the customer and at the same
time introduce their product.
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What are SEM, SEO, and SMO? How do
they work?
SEM
(Search Engine Marketing
SEO
(Search Engine Optimization)
SMO
(Seach Marketing Optimization)
1. SEM (Search Engine Marketing)
Paid search marketing to gain visibility in
search engines.
Targeted Keywords

How does SEM work?

They pay for the targeted keywords that are often searched by the
users on search engines.
You will only know if this topic keywords are payable if the word ‘Ad’
is visible right next to the website.
A well-known paid advertising company is Google Adwords.
The advantage of SEM for those businesses is it will make searching
for the customer less hassle.
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2. SEO (Social Engine Optimization)
Promoting products using social media platforms.
Natural way to gain visibility results in search
engines. Businesses do not pay for a keyword, but
rather, they create their own keyword based on their
gathered data.

How does SEO work?

Creating your own keyword for the viewers to
find your videos that includes the services you
can provide or to let the viewers or buyers find
your product.
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3. SMO (Social Media Optimization)
Promoting of products using social media platforms.

HOW DOES SMO WORK?

This is introducing your goods and services
using different kinds of social media
platforms.
This is what they say the next way of online
marketing because this is also inside the
social network, it can reach potential
customers all over the world.

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2. RELATIONSHIP MARKETING CONCEPT
Company creates connection with their customer by
keeping their record.
Its main goal is customers satisfaction.
This is where Customer Relationship Management or
CRM will take in.
A good relationship marketing strategy is rooted in building
customer loyalty and lasting, long-term engagement with your
customer base. Benefits include increased positive word-of-
mouth, repeat business, and a willingness on the customer's
part to provide valuable feedback to the company and their
peers.
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What is Customer Relationship
Management or CRM?
This is a system that pulls
information from social media,
your email, voice calls, and
other channels to help you get
more customers and keep the
ones you have.

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How can they have record from the customers and
clients?
Remember that everything becomes easy and
paperless. There are many ways to gather records from
buyers. Some are gathering out of their purchase
history, using loyalty cards or debit and credit cards.
Some of them encode their information when they are
booking a hotel or a flight. Also, if you notice some
websites are asking you to create an account so you
can fully access their services. This is only because
they have this CRM System.

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3. SOCIETAL MARKETING
CONCEPT
More on customers well
being and society at large.
It has four components.
Which are the People,
Society, Environment, and
Users.
For example, the “Corporate
Social Responsibility”.
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What is Corporate Social Responsibility
or CSR?
CSR is defined as “the commitment
of business to contribute on a
voluntary basis to sustainable
economic development by working
with relevant stakeholders to
improve their lives in ways that are
good for businesses, sustainable
development agenda, and society at
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large”.
Green Marketing:
it refers to the process of selling
products and services based on
their environmental benefits.
Companies are selling products
and services by first promoting its
benefit that is environmental
friendly or produced in an
environmentally friendly way. GROUP 1
EVENT MARKETING:
is a sport, culture, and charity
activities to selected target
markets. It consists of different
sponsors from different
companies to support such
activities and also serves as
public awareness.

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REFERENCES:
https://www.ana.net/content/show/id/brand-activation-
relationship-marketing
https://openstax.org/books/introduction-
business/pages/11-1-the-marketing-concept
https://youtu.be/YK4EKOMl7WA?
si=B5OeOOQfeefe33UV
https://www.slideshare.net/JohemieLopezQuinones/pr
inciples-of-marketing-for-grade-12-students-
77897248

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THANK
YOU!
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