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Social Media: The transversality of digital communication

Article · July 2020

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Jorge Remondes
Higher Institute of the Entre Douro and Vouga Region
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International Journal ofSocial
Marketing, Communication
Media: The and New
transversality of digital Media
communication
ISSN: 2182-9306. Vol. 8, Nº 14, JUNE 2020

EDITORIAL

Social Media: The transversality of digital communication

Jorge Remondes *

1. INTRODUCTION

Social media influence the relationship between organizations and their audiences, a
fact that is transversal to the various sectors of activity. This fourteenth regular edition
of the International Journal of Marketing, Communication and New Media (IJMCNM)
is a reflection of this by the evidence presented in the published research papers.
The communication of tourist destinations and hotel services are the object of analysis
in this edition, sectors of activity in which not only communication technologies but
also those of transaction already occupy prominent places, but the transversality of
digital communication is essentially evident when in this edition we analyze the
involvement of customers through instagram and blogs in the beauty industry and also
in the arts sector, a sector that includes music where artists and the public are
increasingly connected through digital platforms.

* Editor-in-chief of IJMCNM, Portugal. E-mail: j.remondes@doc.isvouga.pt

International Journal of Marketing, Communication and New Media. ISSN: 2182-9306. Vol 8, Nº 14, JUNE 2020
1
 Jorge Remondes

2. STRUCTURE

In the Fourteenth Issue of the IJMCNM, the reader will have online access to four
research works about:
1. The Cognitive Image of Tourism Destination: The case of Porto;
2. The Effect of Applying Quality Assurance in Hotel Services on Customers’
Satisfaction;
3. “Revolutionizing Beauty Industry”: Co-Creation and Customer Engagement for
Brand Image Development: Case study research of a crowdsource-driven
cosmetics company Volition Beauty;
4. Music Sales and Artists’ Popularity on Social Media.
The papers evaluated by double blind review system belong to authors who have
presented the results of their studies that fit in the scientific areas of the IJMCNM; so,
they were accepted for publication in this international scientific journal.

3. ACKNOLEDGEMENTS

We would like to thank the authors who have submitted their manuscripts and all the
reviewers for their valuable collaboration in the assessing the papers. The scientific
importance of the publications in this and previous Issues of the IJMCNM is a strong
reason for other authors to submit works for future Regular and Special Issues.
A final thanks to WoS ESCI, Qualis CAPES, ERIH Plus, REDIB, RCAPP, MIAR,
OAJI, LATINDEX, DRJI, FREE for the support given to the positioning of IJMCNM in
the scientific community.

International Journal of Marketing, Communication and New Media. ISSN: 2182-9306. Vol 8, Nº 14, JUNE 2020
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 Social Media: The transversality of digital communication

INDEX

Editorial
Social Media: The transversality of digital communication 1
Jorge Remondes

Articles

The Cognitive Image of Tourism Destination: The case of Porto 3

Laís Santana, Lucília Cardoso, Noelia Araújo Vila e Arthur Filipe de Araújo

The Effect of Applying Quality Assurance in Hotel Services on Customers’ Satisfaction

Odai Falah Mohammad AL-Ghaswyneh 23

“Revolutionizing Beauty Industry”: Co-Creation and Customer Engagement for Brand

Image Development: Case study research of a crowdsource-driven cosmetics company
Volition Beauty. 45

Patrycja Szalaty and Izabela Derda

Music Sales and Artists’ Popularity on Social Media 70

Andrzej Szymkowiak, Bartosz M. Kubala and Marcin Adam Antoniak

How to cite this article:

Remondes, J. (2020). Social Media: The transversality of digital communication. International
Journal of Marketing, Communication and New Media. Vol. 8, Nº 14, 1-3.

International Journal of Marketing, Communication and New Media. ISSN: 2182-9306. Vol 8, Nº 14, JUNE 2020
3

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