W09 Group Meeting - Persuasion

The Science of Persuasion (Shortcuts to Persuasion)

1. Reciprocity – People tend to respond and be persuaded when they feel the need to reciprocate.
It seems that they owe you and want to reciprocate, it is necessary to give them a reason that
what you are saying is relevant and for them to feel that you have done them a favor.
2. Scarcity - People want more of what they think that are less. They often want to feel the
importance of what you are offering that it is unique and not available to all.
3. Authority – People tend to follow those who are knowledgeable, credible and experts. It is
necessary to give off the impression that you are an authority of what you are saying, and they
tend to be more convinced.
4. Consistency – People always look for and ask for commitments that can be made.
5. Liking – We tend to be persuaded and convinced by people who are like us, people who pay us
compliments and people who cooperate with us.
6. Consensus – People look to the actions of others to determine their own. They tend to be
persuaded when they feel that you are providing something like what others are providing and
it is acceptable by others.

What stood out to me most is reciprocity, I found this very interesting because people seem to respond
when they feel that they owe you. It shows that people are appreciative of the fact that you have given
something to them, and they want to respond with the same gesture.

My show-and-tell item is my diary, I chose this because it explains what my day has been, it serves as a
reminder of the things that I should do which means it helps me to look ahead.

In attendance were Maxwell, Joshua and Brett.