Persuasive Speaking

in Private and Public

Institutions
LESSON 1
 The Importance of Persuasive Speech
● Persuasive speeches intend to influence the beliefs, attitudes, values and
acts of others. It is a specific type of speech in which the speaker has a
goal of convincing the audience to accept his or her point of view.

● The speech is arranged in such way as to hopefully cause the audience to

accept all or part of the expressed view. Though the overarching goal of
persuasive speech is to convince the audience to accept a perspective, not
all audiences can be convinced by a single speech and not all perspectives
can persuade the audience.

● The success of a persuasive speech is often measured by the audience’s

willingness to consider the speaker’s argument.
The Basics of
Argumentation
01
An argument is composed of three features:
assumption, evidence, and explanation. If any
of these features is missing, then it is not
considered an argument. In case of
assumptions without evidence, these are
merely opinions. In case of evidence without
assertions, these are simply bald facts that
further need contextualization.
02
An assumption is an opinion that needs
evidence to back it up. Saying that world is
round is a fact, not assumption. It is not
opinion that asks for evidence because it has
already been proven and is considered to be
true by all accounts.
02
However, the opinion that all women should be
given the right to an abortion is an assertion
that needs facts to support it. To do so, would
be to look at laws, jurisprudence, and
documents from the United Nations or similar
institutions.
03An evidence can be any of the
following:

 Concrete facts and figures

 A Philosophical Ideology
 Anecdotal Evidence
03
 The strongest bodies of evidence
are based on facts and figures, and
it is important that they are true
and came from reliable sources.
03
 The weakest among the three
would be anecdotal evidence, as
this can be exaggeration of the
speaker, or even an outright lie.
04 An explanation tells the audience why
the evidence supports the assumption.

 It should be clear and concise

 The relationship between the evidence and the
assumption must not commit any logical fallacies.
 A stronger explanation would go to the premises of
the argument and analyze this point by point, in
order to make the audience fully understand the
argument.
THANK
YOU