Today Agenda: Developing a Strategic Vision, Mission,Objectives

and Policies.
• Vision defines where the organisation wants to be in the future. It reflects the
optimistic view of the organisation’s future. It should make all members of the
organisation feel proud, excited and part of something bigger than themselves.
• Mission defines where the organisation is going now, basically describing its
purpose, & its primary objectives.

Vision Statements and Mission Statements are the inspiring

words chosen by successful leaders to clearly, concisely
Submitted by :
Immani Chandra Shekar and convey the direction of the organization.
(Reg. No: 19K61E0020)
Vision Statements : Mission Statements:

• A Vision Statement describes the desired • A Mission Statement defines the

future position of the company. company's business, its objectives and its
• The Vision statement communicates both approach to reach those objectives.
the purpose and values of the organization. • A Mission statement is an organization's
• A vision statement is a broad declaration vision translated into written form. It
of overall intent to eventually achieve a makes concrete the leader's view of the
widely acknowledged state of existence - an direction and purpose of the
aspiration for the future. organization.

Elements of Vision and Mission Statements are often combined to

provide a statement of the company's purposes, goals and values.
TCS Technology:
Vision: To be amongst the 5 most admired Information Technology Solution Providers
globally with leadership focus in delivery of products, solutions and services which are
globally competitive.
Mission: TCS Technology will provide products and services that not only meet but exceed
the expectation of our customers through planned and continuous improvement of
our Services, Products, Processes and People.
Coca-Cola Company:

Vision: Our vision is to craft the brands and choice of drinks that people love, to refresh them
in body & spirit. And done in ways that create a more sustainable business and better
shared future that makes a difference in people’s lives, communities and our planet.
Mission: “to refresh the world in mind, body, and spirit, to inspire moments of optimism and
happiness through our brands and actions, and to create value and make a difference.”
 Toyota:

Vision: “Toyota aims to achieve long-term, stable growth in harmony with the environment,
the global economy, the local communities it serves, and its stakeholders”.
Mission: “Toyota seeks to create a more prosperous society through automotive
manufacturing”.

P&G:

Vision: “To be the best consumer products and services company in the world.”

Mission: “To provide branded products and services of superior quality and value that
improve the lives of the world’s consumers, now and for generations to come”.
Objectives: • The accomplishment of vision and mission statement of organization
requires the formulation of objectives.
• Objectives help an organisation to pursue its vision and mission
Goals & Objectives:
• Objectives are open-ended attributes that denote the future states or outcomes.
• Objectives are organizations performance targets – the results and outcomes it wants to
achieve. They function as yardstick for tracking an organizations performance and
progress.
• Goals are close-ended attributes which are precise and expressed in specific terms.
• Objectives may be qualitative while goals generally tend to be quantitative.
• For e.g. The goal of a company is “to increase sales”. Where as the objective of the
company is to “increase sales by 5% by June 30 through sales representatives.”
Policies:

• Policy is the guideline for decisions and actions on the part of subordinates. It is a general
statement of understanding made for achievement of objectives.
• Policies are statements or a commonly accepted understandings of decision making.
Power is delegated to the subordinates for implementation of policies.
• Policies may be general or specific, organizational or functional, written or implied.
They should be clear and consistent.
• Policies have to be integrated so, that strategy is implemented successfully and
effectively.
• For example, when the performance of two employees is similar, the promotion policy
may require the promotion of the senior employee and hence he would be eligible for
promotion.
---Thank You For Your Attention