Entrepreneurship

Quiz-03 (Maximum Marks: 5)

SAP#: ______ Full Name: __________________________

Q1) Fill in the Blanks (2.5 Mark):

a) The person who wants the customer to purchase the product is called Champion.

b) The Competitive Position is where you take your Core and translate it into something that
produces real value for the customer, something that they will care deeply about.

c) The way in which you will get paid and from whom is called Business Model.

d) When customer shows Purchase Intent, we have Qualified Prospects.

e) Value Creation, Customer, Competition, “Internal Sales, Profitability, and Operations” are
four key factors that entrepreneurs should consider when designing/choosing a business
model

Q2) Mark True / False (2.5 Marks):

a) In the Competitive Positioning Chart, you show visually how well you fulfill your Persona’s
top two priorities versus how well your competition does so. TRUE

b) When designing a business model you must focus on cost of making the product. FALSE

c) We calculate the Total Addressable Market Size for Follow‐on Markets to determine the
magnitude of the revenue potential our startup has. TRUE

d) If you are in the bottom left of the competitive positioning chart, you are in a strong
position against your competition. FALSE

e) When mapping the process to acquire a paying customer, you need to directly link each
step of the process to the players in the DMU and the customer’s budgetary process. TRUE

Page 1 of 1