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Group 4 Feasibility Studyfinal
Group 4 Feasibility Studyfinal
Fifth, we'd like to take this opportunity to express our gratitude to our
mentor, Mr. Jose Razel G. Lape MMHM, for being polite and approachable
whenever we had a query, and for providing us with feedback and information
to help us learn and advance as we put this project together. Thank you.
Finally, thanks to our team for putting in their effort, spending their time,
giving it their all, and doing their part with all their efforts and hard work. This
is not just a single member's achievement, it is our collective success. We did
our best, and we should and always be proud of ourselves.
Table of Contents
Acknowledgement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chapter I:
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vision. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mission. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Objectives. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Core Values. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
S.W.O.T Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chapter II:
Geographical Location. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Satellite View. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Space Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Product Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proposed Development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Facilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Development Strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Souvenirs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Facility Rates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Menu. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Organizational Structure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chapter III:
Marketing Strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Target Market. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Budget Proposal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Permits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chapter IV:
Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recommendations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chapter I
Introduction
Many economies around the world depend on tourism to prosper.
Tourism has a range of advantages for host destinations. Tourism raises the
economy's income, generates thousands of jobs, strengthens a country's
infrastructure, and fosters cultural interaction between foreigners and people.
Tourists benefit from tourism because it helps them to learn about new
cultures, but it also offers many jobs for local residents. It enables them to
introduce new goods and services that would not be feasible if they relied
solely on the local community.
MISSION
:To market and promote local culture and indigenous tourism by showcasing
their culture as the main attraction.
:To offer mountain living in a place of idyllic beauty.
:To reach beyond tourist expectations by providing high quality product and
great service
:To give work opportunity for the people living around Alabel.
: To be able to give comfort, best quality of services and to improve the local
quality of life people around Sarangani.
: To increase the employment which can give an opportunity to the local
people to have a job to the place of Alabel Sarangani province.
OBJECTIVES
To provide a quality services
To reach beyond of tourist expectations
To assure security and safety of everyone in possible accidents.
To provide comfort to every tourist
To be ready in challenging opportunities that contributes to the
outstanding success.
GOALS
Maintaining maximum sustainability and providing high-quality services
while promoting Ye Di Tribo and adopting a new approach to the tourism and
hospitality industries.
CORE VALUES
●Respect
●Responsibility
●Sportsmanship
●Equality
●Integrity
SWOT ANALYSIS
STRENGTHS:
•Land Area
•Overlooking view
•Local culture and indigenous people
•Eco - friendly environment
•Ambiance
WEAKNESSES:
• Access to water and electricity (underdeveloped)
•Competitors
OPPORTUNITIES:
•Develop and innovate the place
•Provide local jobs
•To showcase the tribes and traditions of ethnic groups
•Promote local tourism
THREATS:
•Competitors
•Natural Disasters
Chapter II
5.Space Management
SOCIAL ENVIRONMENTAL ECONOMIC
SUSTAINABILITY SUSTAINABILITY SUSTAINABILITY
Product Analysis
Proposed Development
FACILITIES
Rope Course
Restaurant/Dinning
Entrance and Parking Space
Lounge/Reception Area
Swimming Pool and Hot Pots
Clinic
Floor Plan
Swimming Pool
Water Filter
Rope Course
Lighting and Power Layout
Room Layout
Rear Elevation
Septic Vault
Nipa Hut Rooms
The Nipa Hut Rooms is inspired with a touch of modern.It also has
complete hygiene amenities for guests.
Pool
Where tourists and guests can swim and relax in a mountain view.
Kawali hot pots are big pots where two people can fit and take a warm
bath in a mountain view.
Bench
Where tourists and guests can sit and nap under the sun with the
shade of giant umbrella.
Cottages
Where guests and tourists can have their time and stay by the pool and
kawali hot pots with their family,friends and other collegues.
Lounge
It is a reception area or front desk area where the staffs will assist the
guests and tourist upon check-in and check out.They could also do
reservation online.
Restaurant
Offers good Filipino cuisine and great customer service. Customers will
feel comfortable and enjoy their meals.
Souvenier Shop
A shop where guests and tourists can buy something from our
mountain view resort.Such as bracelets,necklaces,anklets,clothes,key
chains,slippers,bayong,sling bags made from our locals the B’laan tribe.
Rope Course
Medical Clinic
A health facility that is primarily focused on the care of outpatients. A
clinic where injured employees and guests/tourist will stay and rest to apply
first aid.
Word of Mouth
One of the oldest, and currently the strongest marketing tactic for any
marketer. A newly launched product or service can become a hit or a flop due
to word of mouth marketing. As the popularity and penetration of internet and
social media rises, word of mouth marketing is becoming more and more
important for all brands. When a customer experiences a product or a service,
and recommends the product or the service to someone else, orally or via
written communications, then that is known as Word of mouth marketing or
WOM marketing or WOMM.
Social Media
Social media marketing is the action of creating content to promote your
business and products on various social media platforms such as Facebook,
Instagram, and Twitter. Your unique content should be tailored to the specific
platform it’s being shared on to help you boost conversions and increase
brand awareness.
Social media marketing is all about meeting your target audience and
customers where they are and as they socially interact with each other and
your brand.
Blog/Website
Flyers
Flyers are a surefire tactic to drive customers without splurging on
marketing. But the benefit from such low cost marketing method can only be
manifested when flyers designs ideas are unique. In event marketing, each
flyer plays an important role in driving the attention of an audience. Therefore,
first, come up with the ideas that stand out and give credibility to your brand.
A creative idea comes from visiting some masterworks that have the correct
use of themes, colors, fonts, etc. flyer elements.
ACTIVITIES
Tribes such as the T'boli, Bilaan, Manobo, Bagobo, and other groups
inhabit the vast regions of Mindanao. These tribes pride themselves in their
concept of beauty and are known for creating colorful sets of jewelry and
clothing out of dyed pineapple and banana fibers with are showcased in their
traditional dances.
The guests and tourists can join the dances and play instruments to
experience the Mindanao’s treasure.
Rope Course
Rattan Bags
Key Chains
One of the cheapest and most affordable souvenier from our souvenier
shop.A keychain or key ring is a small ring or chain of metal to which several
keys can be attached.It could alsoo beautify a bag.
Pamaypay
Hats
Natural Buri hat (regular size), dyed and dried for the design colors.
We Supply of Native Buri Hats from Cebu, Philippines to other parts of the
world. This is made of dried and dyed Buri leaves (indigenous materials) done
by our certified and experienced weavers who have been weaving for
decades as their means of income.
Coffee Mugs
A mug is a type of cup typically used for drinking hot drinks, such as
coffee, hot chocolate, or tea. Mugs usually have handles and hold a larger
amount of fluid than other types of cup.
Jewelries (necklaces,anklets,bracelets)
Malong
Bakya
The bakya has been in use for centuries in the Philippines, minimally in
the pre-colonial era, and widely in the Spanish era in the 16th century to 18th
century. Additional designs and motifs were added during the colonial era. Its
peak popularity was in the 1950s during the American colonial era and was a
common souvenir for Americans visiting the country.
Abaca Slippers
Abaca slippers are made from dried abacá plants and leaves, as well
as sometimes from dried pineapple plant leaves. Abaca slippers may be
found in the Davao and Mindanao regions of the Philippines and are sold at
many markets in the Philippines.
Safety Precautions and Notices
A safe place does not only protect the guests and employees from
getting injured but also,it can lower the chances of production losses for the
employees and declines of positive guests’ relation for the customers.Safety
precautions will be established around the place for the lesser chances of
troubles may happen and for everybody’s well-being.
Other Signage and Notices
FACILITY RATES
ROOM RATES
Pool
Adult Kids
Entrance Fee Php 120 Php 80
Age Range 18 years old and above 5 years old– 17 years old
Cottages
Cottage Type Price No. of People
Tukay Gumne (small) Php 250 5-10
Bong Gumne (big) Php 350 10-20
Rope Course
Adult
Fee Php 200
Age Range 18 years old and above
PACKAGE 1
POOL
PACKAGE 2
POOL
ROPE COURSE
PACKAGE 3
POOL
FOOD (breakfast, lunch, dinner)
ROPE COURSE
PACKAGE 4
PACKAGE 5
PACKAGE 6
LIST OF OFFERS FEE NO. OF AVAILEES INCOME INCOME
Rules & Regulations
Safety first participants must follow the safety guidelines and wear a
protective gear to avoid harm.
No running, jumping, hanging in harmness, falling on purpose or
horseplay.
Only one person at the time on each element.
Do not touch the overhead track system.
Sling line should stay in front of, and in between shoulders at all times.
Pool
Hot Pot
Kubo Rooms
Kinilaw
Php 130.00
Main Course
Grilled
(Unli Rice)
Main Course
Pastil Beef Mechado Nilasing na
Hipon
Php 20.00 Php 200.00 Php 150.00
Mga Kakanin
Maja Blanca Bibinka
Php 15.00 per piece Php 25.00 per piece
Biko Kutsinta
Php 10.00 per piece Php 20.00 per 3 pcs.
Chocolate Moron
Php 10.00 per piece
Desserts
Halo – Halo Mais con Yelo Mango Graham Taho
Php 100.00 Php 90.00 Php 80.00
DRINKS
General Manager - It oversees the daily business operations. The one who
develop and implements growth strategies and also ensures the development of
tactical programs to pursue the target goal and objectives.
Human Resource - Recruiting, training and developing staffs, approves the job
descriptions and advertisements.
Executive Chef - Creates new recipes, planning menus and also selects plate
presentation.
Assistant Chef - Provides support to chefs and have duties such as maintaining
supplies, cleaning the kitchen, checks the utensils if it is organized and also the
plating of the dishes.
Front Office Manager - Manage and trains the concierge, night auditor and
team of the receptionists. Greets the guests and answers a phone calls. Handles
the company inquiries, mails, bookings, housekeeping, and maintenance to
ensure prompt responses of the guests’ needs.
Assistant Front Office - Maintain the office inventory, restocking item and
making note of the inventory shortages when needed.
Front Office Clerk - Provides information regarding of the rooms and make also
a room assignment according to customers requests. Perform check-in and
check-out of guests in maintaining the facility clean, safe and organized. Dealing
with customers, including handling complaints.
Bellboy - Uploading and loading the luggage of the guests. Delivers’ message,
mail or parcel to the customer’s room.
Laundry Personel - Completes wash cycles, folding of linen and correct storage.
Sales Assistant - Is involved with stock control and management. Assists
shoppers to find the goods and products they are looking for.
Concierge - Greets the guests at the front desk and make suggestions for
entertainment, dining and other engagements as appropriate.
Pool Lifeguard - Explains and enforces the safety rules. Rescue a person who
is in danger, and use their knowledge on first aid for saving lives.
General Manager
Assistant Manager
Marketing Strategies
The impression of the tourists is the fist thing that is needed to think about.
In executing marketing strategies, it should always be well done to continuously
have the customer coming. These are some ways on how to perform and gain
the customers interests:
Digital Marketing
- Digital Marketing is the best way or the most effective form to promote a
product. It shows that the internet really helps a business in promoting
something. In advertising, the social media is the most effective one because
some people nowadays focuses on using Facebook, Twitter, Instagram, and also
YouTube. In Facebook you can make a public page to promote the place or the
products, in Instagram you can make an account to post pictures of the beauty of
the place and its products, while in YouTube you can use this to post a video
advertisement or promotion that shows what you can see there. For this strategy
to help us, we will engage to a photographer and also a film maker to show what
is the beauty of our place, what are the facilities, amenities, and the activities that
we offer.
Event Marketing
- Considered as a part of an experiential marketing. It is a form of
marketing through events. This marketing strategy involves a high contact
intensity and interactions with the target audience. Aims to engage with the
audience and personally provide information to them.
Print Advertisements
- This marketing strategy could be a flyer or a brochures. It is different but
booth are important marketing tools. A flyer can be attached and display in any
public places that contains a simple message that can be conveyed quickly.
While the brochures are more detailed and informative document. This will be
provided so that we can be able to reach and engage more customers.
Offer Staff Incentives
- The staffs should know the products and services that was offered. It
could be a big help to obtain any referrals. If they are very hardworking they can
receive any incentives such us bonuses, parties, and awards for appreciation. A
training is a big help for them to be more knowledgeable on promoting the
business.
Target Market
Here are the lists of the possible target market in Ye di Tribo:
Family
Professionals
High school to college students
Delegates
Leisure and relaxation seeker
Adventurer or an Explorer
Key Demographics
Age range - open for all ages (if it is a minor they should have a guardian
in entering the place)
Gender - 50% male & 50% female
Key Psychographic:
- Perfect for hangouts, taking picture with the background of a beautiful
and relaxing scenery.
Budget Proposal
POOL
WEEKDAYS
No. of Fee Daily Income Weekly Income Monthly Income Yearly Income
Customers
(5 Days) (22 Days)
WEEKENDS
(8 Days)
WEEKDAYS
No. of Fee Daily Income Weekly Income Monthly Income Yearly Income
Customers
(5 Days) (22 Days)
WEEKENDS
COTTAGES
WEEKDAYS
No. of Fee Daily Income Weekly Income Monthly Income Yearly Income
Customers
(5 Days) (22 Days)
WEEKENDS
ROPE COURSE
WEEKDAYS
No. of Fee Daily Income Weekly Income Monthly Income Yearly Income
Customers
(5 Days) (22 Days)
WEEKENDS
CONCLUSION
The position is a strong asset that exudes definitive serenity and a breath-
taking view. According to the researchers, Ye di Tribo can be one of the best
tourist destinations in the Alabel and in the region because it promotes the tribe
Blaan and showcases their commodity, talent, and historical culture. This
distinctive conception blends with the relaxing view of the location for being an
alternative city break destination.
General Santos City is just a few kilometers away. It is ideal for tourists
who want to unwind away from home and away from the stresses of city life, it is
also the perfect destination for adventure and fun-seeking travelers, and it is
ideal for team building events. It is easily accessible because it is located along
the highway, and there is no need to go through a long and winding path to get
there.
For the accreditation of such activities (specifically the rope course), the
government's regulations and standards were enforced to ensure the safety of
the tourists.
DOCUMENTATION