LOS stands for Line of Sight.

It is a term used in marketing to refer to the

visibility of a product or brand to consumers. A product or brand with a
good LOS is more likely to be noticed and purchased by consumers.

There are a number of factors that can affect the LOS of a product or
brand, including:

 Placement: Where the product or brand is placed in a store or online

can have a big impact on its LOS. For example, products that are
placed at eye level or on the front of a shelf are more likely to be
seen by consumers than products that are placed on lower shelves
or in the back of a store.
 Packaging: The packaging of a product can also affect its LOS.
Bright, colorful packaging is more likely to catch the attention of
consumers than plain, white packaging.
 Pricing: The price of a product can also affect its LOS. Products that
are priced lower are more likely to be noticed by consumers than
products that are priced higher.
 Promotion: Promotion can also help to increase the LOS of a product
or brand. For example, advertising, social media marketing, and
public relations campaigns can help to make consumers aware of a
product or brand and increase its visibility.

Companies often use a variety of strategies to improve the LOS of their

products and brands. For example, they may place their products in high-
traffic areas of stores, use eye-catching packaging, and price their products
competitively. They may also promote their products and brands through
advertising, social media marketing, and public relations campaigns.

Here are some examples of LOS in marketing:

 A company places its products at eye level on the shelves of a

grocery store.
 A company uses colorful and eye-catching packaging for its products.
 A company prices its products competitively to make them more
affordable for consumers.
 A company advertises its products on television and in magazines.
  A company uses social media marketing to promote its products and
brands.

LOS is an important concept in marketing because it can have a big impact

on the success of a product or brand. By improving the LOS of their
products and brands, companies can increase their chances of being
noticed and purchased by consumers.