You are on page 1of 20

2.

1 History of EBL
Eastern Bank Limited (EBL) is a commercial bank with 41 online branches across
major cities in Bangladesh and 1400 full time employees on year 2010. The existing
Board of Directors has 10 members. Mr. Mohd. Noor Ali is the Chairman of Board and
Mr. Ali Reza Iftekhar is the Managing Director & Chief Executive Officer.

Over the years EBL has established itself as a leading private commercial bank in the
country with undisputed leadership in Corporate Banking and a strong Consumer and
SME growth engines. EBL’s ambition is to be the number one financial services
provider, creating lasting value for its clientele, shareholder, and employees and above
all for the community it operates in. The Bank offers a full range of commercial banking
products and services to the corporate, mid-market and retail segment. Under the
corporate banking segments the Bank has comprehensive range of financial
products including corporate deposit accounts, syndicated financing, trustee and agency
services, term loan, project finance, export-import financing, working capital and other
finance, bonds and guarantees, investment and business counseling, infrastructure
finance, cash management services etc.

With urban banking focus, the Bank is offering various alternative delivery channels
like ATMs, Bills Pay Machines, Kiosks, and Internet Banking etc. The Bank has set up
a brand image attributable in part to its policy of continuous customer service
excellence, innovative products and services at competitive prices and maximum
technology utilization. Unlike conventional branch banking, credit proposals as well as
business operations are processed centrally at EBL. Besides Main Operation, EBL has
an Offshore Banking Unit (OBU) set up in 2004 which gives loans, takes deposits and
off balance sheet exposure only in freely convertible foreign currency to and from
non-resident person/institutions, fully foreign owned EPZ companies etc.

Page | 1
History of BRAC Bank Limited
BRAC Bank Limited is a scheduled commercial bank in Bangladesh. It established in
Bangladesh under the Banking Companies Act, 1991 and incorporated as private
limited company on 20 May 1999 under the Companies Act, 1994. BRAC Bank will
be a unique organization in Bangladesh. The primary objective of the Bank is to provide
all kinds of banking business. At the very beginning the Bank faced some legal
obligation because the High Court of Bangladesh suspended activity of the Bank and it
could fail to start its operations till 03 June 2001. Eventually, the judgment of the High
Court was set aside and dismissed by the Appellate Division of the Supreme Court on
04 June 2001 and the Bank has started its operations from July 04, 2001.

The importance of financial intermediaries in the development of the overall economy


of country cannot be described in short. From the inception of the civilization the
banking sector dominate the economic development of a country by mobilizing the
saving from the general people and channeling those saving for investment and thus
economic development and growth. In ancient time, the importance of commercial
banks after the ravage of the liberation war to develop a better economy was severally
needed and it is needed now and will be required in future also. In time-to-time
Government of Bangladesh agreed to permit the private commercial banking in the
country. BRAC bank will be knowledge-based organization where the BRAC Bank
professionals will learn continuously from their customers and colleague’s worldwide
to add value. It will work as a team, stretch, they will innovate and break barriers to
serve customers and create customers loyalty through a value chain of responsive and
professional delivery. The bank promotes broad-based participation in the Bangladesh
economy through the provision of high quality banking services. BRAC Bank will do
this by increasing access to economic opportunities for all individuals and business in
Bangladesh with a special focus on currently under-served enterprises and households
across the rural – urban spectrum. BRAC Bank believes that the pursuit of profit and
developmental goals is mutually reinforcing.

Increasing the ability of under – served individuals and enterprises to build their asset
base and access market opportunities will increase the economic well-being for all 6
Bangladeshis at the same time, this will contribute significantly to the profitability of
the Bank. BRAC Bank intends to set standards as the Market leader in Bangladesh. It
will produce earnings and pay out dividends that can support the activities of BRAC,

Page | 2
the Bank’s major shareholder. Development and poverty alleviation on a countrywide
basis needs mass production, mass consumption and mass financing.

BRAC Bank goal is to provide mass financing to enable mass production and mass
consumption, and thereby contribute to the development of Bangladesh. BRAC Bank
intends to set standard as the market leader in Bangladesh by providing efficient,
friendly and modern fully automated online service on a profitable basis aiming at
offering commercial banking service to the customers‟ door around the country, BRAC
Bank limited established 26 branches up-to this year. This organization achieved
customers‟ confidence immediately after its establishment. Within this short time the
bank has been successful in positioning itself as progressive and dynamic financial
institution in the country. It is now widely acclaimed by the business community, from
small entrepreneur to big merchant and conglomerates, including top rated corporate
and foreign investors, for modern and innovative ideas and financial solution. Thus
within this short time it has been able to create an unique image for itself and earned
significant solution in the banking sector of the country as a bank with a difference. The
emergence of BRAC Bank Limited is an important event in the country’s financial
sector at the inception of financial sector reform. The authorized capital of BBL is Tk.
1000 million and paid up capital of the same bank is Tk. 500 million.

The Chairman of the Bank is Mr. Fazle Hasan Abed. Now the Managing Director of
the bank is Mr. Imran Rahman. The bank has made a reasonable progress due to its
visionary management people and its appropriate policy and implementation.

History of United Commercial Bank (UCB)

United Commercial Bank (UCB) is a Bangladesh based financial instituition that


provides banking services. The services include personal and business banking, loans,
credit cards, online banking and money transfer services. The bank operates in
Bangladesh, where it is headquartered in Dhaka. With its firm commitment to the
economic development of the country, the Bank has already made a distinct mark in the
area of Private Sector Banking through personalized service, innovative practices,
dynamic approach and efficient Management. The Bank, aiming to play a leading role
in the economic activities of the country, is firmly engaged in the development of trade,
commerce and industry thorough a creative credit policy.

Page | 3
United Commercial Bank Limited incorporated on 26 June, 1983 as a public company
with limited liability under the Companies Act 1993. The bank obtained permission to
commence business with effect from 27 June, 1983 and started banking operations on
29 June 1983 with an authorized capital of Tk. 100 million divided into 1 million
ordinary shares of Tk. 100 each.

2.2 Vision of EBL:


To become the bank of choice by transforming the way we do business and developing
a truly unique financial institution that delivers superior growth and financial
performance and be the most recognizable brand in the financial services in
Bangladesh.

Vision of BRAC Bank Limited

BRAC Bank will be a unique organization in Bangladesh. It will be a knowledgebased


organization where the BRAC Bank professionals will learn continuously from their
customers and colleagues worldwide to add value. They will work as a team, stretch
themselves, innovate and break barriers to serve customers and create customer loyalty
through a value chain of responsive and professional service 7 delivery. Continuous
improvement, problem solution, excellence in service, business prudence, efficiency
and adding value will be the operative words of the organization. BRAC Bank will
serve its customers with respect and will work very hard to instill a strong customer
service culture throughout the bank. It will treat its employees with dignity and will
build a company of highly qualified professionals who have integrity and believe in the
Bank‟s vision and who are committed to its success. BRAC Bank will be a socially
responsible institution that will not lend to businesses that have a detrimental impact on
the environment and people.

Vision of UCB:

To be the bank of first choice through maximizing value for our clients, shareholders
and employess and contributing to the national economy with social commitments.

Page | 4
2.3 Mission of EBL:

 We will deliver service excellence to all our customers, both internal and external.
 We will ensure to maximize shareholders’ value.
 We will constantly challenge our systems, procedures and training to maintain a
cohesive and professional team to order to achieve service excellence.
 We will create an enabling environment and embrace a team based culture where
people will excel.

Mission of Brac Bank

BRAC Bank will adhere to highly professional and ethical business principles and
internationally acceptable banking and accounting standards. Every BRAC Bank
professional will need first of all a commitment to excellence in all that he/she does, a
keen desire for success, a determination to excel and a drive to be the best.

2.4 Values:

1. Service Excellence
 We passionately drive customer delight.
 We use customer satisfaction to accelerate growth.
 We believe in change to bring in timely solution.
2. Openness
 We share the business plan.
 We encourage two way communications.
 We recognize achievements, celebrate results.
3. Trust
 We care for each other.
 We share learning/ knowledge.
 We empower our people.
4. Commitment
 We know our roadmap.
 We believe in ‘continuous improvement’.
 We do not wait to be told.

Page | 5
5. Integrity
 We say what we believe in.
 We respect every relationship.
 We do not abuse information power.
6. Responsible corporate citizen
 We are tax-abiding citizen.
 We promote protection of the environment for our children.
 We conform to all laws, rules, norms, sentiments and values of the land.

2.5 Strategic Priorities

 Managing liquidity mismatch proactively in order to reduce liquidity risk and


manage interest rate risk.
 Investing in technology to widen reach, enhance service excellence, improve
efficiencies and fight financial crimes.
 Conducting regular FCY liquidity stress test to assess the Bank’s ability to meet
unexpected FCY liquidity demands and forecasting future cash flows to ensure
that sufficient FCY is available to meet obligations.
 Adhering and adopting to compliance culture and good governance practices to
mitigate risks and ensure sustainable banking business.
 Intensifying collection and recovery drive to contain NPL.
 Diversifying revenue sources and improving asset quality, solvency and
profitability.
 Utilizing market intelligence and data analytics for offering unique value
propositions to diverse group of customers.
 Hiring and retention of quality people offering performance based reward
programs, equitable pay and benefits, defined career path and a mutually
beneficial work environment.
 Building capacity to offer innovative and useful cash management solutions to
improve deposit mix.

Page | 6
2.6 Management and Organizational Structure

The EBL Management Team or Management Committee comprises of a group of


eleven people and each of them comes with an international working background and
are committed in leveraging their experiences to take EBL to greater heights by
ensuring top line revenues with dynamic capabilities.

EBL ManCom is unique in being able to envision the need of the business by bringing
in a mixture of advanced technology solutions know-how and revamping the
organizational make- up for maximum profitability.

This mix of people is persistent to provide unparalleled service to its customers, come
up with timely and innovative products and services and to enhance the capabilities of
its people while emphasizing on the latest technology. This they believe will take the
Bank to a leadership position in the country.

The objective of EBL ManCom is to drive the business to maximize the operational
excellence and efficiency through acquisition of talent, developing systems, processes
and people and through blending in of these to let customers revel in with fulfillment
and permanency.

2.7 SWOT Analysis of Eastern Bank Limited (EBL):

1. Strengths:

 First online banking operations across all the branches.


 Authorized share capital increased to BDT 3.3 billion.
 EBL listed with Dhaka and Chittagong stock exchange Ltd.
 Became partner bank of IFC under Global Trade Finance Program (GTFP) to
support EBL handle complex trade transactions.
 Launching of SME Banking Division.
 Signed agreement with ADB to become ADB’s partner bank under their Trade
Finance Facilitation Program (TFFP) support guarantee and revolving credit
facility.
 Launched Own managed Cards Software and Production System.
 Awarded ‘Super brand’ by super brands Inc. for the period 2009-2011.

Page | 7
2. Weaknesses:

 Lack of Bank Branches and ATM Booths.


 Lack of Capital.
 Lower growth rate.

3. Opportunities:

 Emerging economies.
 The Middle East.
 Growing demand.

4. Threats:

 Downturn in American spending.


 Rival Banks are growing faster than EBL.
 External business risk.

2.8 Competitive Position in the Market:


According to competitors or market positions Easter Bank Limited (EBL) is in the
“Market Follower” position. A market follower is an organization in a strong, but not
dominant position that is content to stay at that position. The rationale is that by
developing strategies parallel to those of the market leader, they will gain a good share
of the market while being exposed to very little risk. This is a “play it safe”
strategy. The advantages of this strategy are:

 No expensive R&D failures.


 Being able to capitalize on the promotional activities of the market leader.
 Low risk of competitive attack.
 Save money avoiding a head-on battle with the market leader.
The following approaches are considered for the positioning strategy of EBL:

1. Positioning by attribute.
2. Positioning by use.
3. Positioning by product user.
4. Positioning by product class.
5. Positioning by competitors.

Page | 8
Eastern Bank Limited has a vision to be the most recognizable brand in the market. The
organization constantly seeks for unit branding or co-branding. The bank has a large
pool of alliance partners for branding purpose.

 82% of the respondents are aware of “EBL”.


 “EBL” is an established brand in the market. 87% of the respondents
acknowledge that “EBL” should be recognized as a brand.
 78% of the respondents believe this brand is stable in the market.

2.9 Loan Products

EBL Jibandhara Loan

Features at a glance:

 Loan Amount ranges from BDT 50,000 to BDT 1,000,000 (or 12 times of gross
salary, whichever is lower).
 Repayment tenure of 12, 24, 36, 48 or 60 months.
 Payment option available starting after minimum 6 months of disbursement of
loan.
 Early full and final settlement allowed.
 No security required.
 No hidden charges.

EBL Home Loan

EBL introduces the most convenient & practical Home Loan that suits all home
financing needs. Let it be for apartment purchase, home construction, extension or
renovation - EBL is here with the ultimate solution for customer.

Features at a glance:

 Loan amount BDT 500,000 – BDT 1 Crore or 50 times of applicant’s Gross


Monthly Income, whichever is lower
 Repayment tenure 3 years to 20 years
 EBL Home Loan Interest Rate: 13% (Floating)

Page | 9
 Loan Take-over facility with attractive interest rate option (1% less than existing
other Home Loan but not less than 13.5% per annum)
 Processing fee – 1.25% of the loan amount for the fresh applicants and 0% for
the take-over loans
 Loan up to 80% of the property value
 Advance/Partial Prepayment - Anytime and any amount payment facility
available, fee is 1% of the Advance/Partial Prepayment amount.
 Additional Loan Top up facility available

EBL Utshab Loan

Features at a glance:

 Loan amount ranging from minimum BDT 50,000 to maximum BDT 150,000
(or 10 times of gross monthly income, whichever is lower)
 Repayment tenure of 12, 24 or 36 months
 Absolutely no processing fees
 Special discount in interest rate

EBL Fast Cash

Features at a glance:

 Revolving credit facility


 Pre-determined amount of credit from customers’ current account.
 Interest charged only for the amount customers have drawn.
 Interest charged on quarterly basis.
 Repayment at any time during the stipulated period.
 Option of renewal at customers’ request.
 Any earning individual having an FD or other securities like Wage Earner’s
Bond, ICB unit certificate etc is eligible to apply.

Page | 10
EBL Fast Loan

EBL Fast Loan provides customer with short term loan facility. With this, customer can
always have their choice to determine the repayment term. This product provides a fast
way to meet customers’ financial needs.

Features at a glance:

 100% cash secured loan


 Repayment tenure of 12, 24, or 36 months
 Competitive interest rates
 Early full and final settlement allowed
 Shortest possible processing time

EBL Executive loan

Features at a glance:

 Loan amount ranging from minimum BDT 50,000 to maximum BDT 1,000,000
or 6 times of gross salary, whichever is lower (in case of govt. officials, the loan
amount starts from BDT 30,000)
 Repayment tenure of 12,24 or 36 months
 Early full and final settlement allowed
 Any Salaried Executive can apply for the loan.

EBL Auto Loan

Features at a glance:

 Loan amount ranges from BDT 350,000 to BDT 2,000,000 (up to 100% for
brand new car and 70% for reconditioned car)
 Competitive interest rates
 Repayment tenure of 12,24,36,48 or 60 months
 Customer has the option of pre-paying his/her loan after a minimum of 6 months
of loan disbursement
 Early full and final settlement allowed.

Page | 11
EBL Traveloan

Features at a glance:

TraveLoan - Secured

 Loan amount 90% of the security deposit (EBL FD).


 Easy Monthly Installment Repayment - 12 months to 60 months.
 Loan amount Tk. 50,000 - Tk. 500,000.
 Processing fee - 1% of the loan amount or Tk. 2,000 whichever is higher.
 Advance/Partial prepayment allowed.
 Loan disbursement directly to Customer Account.
 No personal guarantee required.
 50% processing fee waiver for EBL Dual Currency Credit Cardholder.
 50% Dual Currency Credit Card Issuance fee waiver for TraveLoan borrowers.

TraveLoan - Unsecured

 Easy Monthly Installment Repayment - 12 months to 60 months


 Loan amount Tk. 50,000 - Tk. 500,000 or 10 times of gross monthly income,
whichever is lower
 Competitive interest rate.
 Processing fee - 1% of the loan amount or Tk. 2,000 whichever is higher
 Advance/Partial prepayment allowed
 50% processing fee waiver for EBL Dual Currency Credit Cardholder
 50% Dual Currency Credit Card Issuance fee waiver for TraveLoan borrowers.

EBL Parseloan

There must have been many occasions when an individual has had some money and
needed some more for some specific purpose. EBL Parseloan is the right Product for
him/her, where he/she gives some and EBL shares the rest with him/her - making life
simple for him/her. Features at a glance:

 Any purpose personal loan facility


 Loan amount BDT 2,00,000 to BDT 10,00,000 or 12 times of Applicant's Gross
Monthly Income
 EMI based loan repayment facility

Page | 12
 Repayment Tenure - 12 months to 60 months
 Available in two versions:

EBL Parseloan 30 - where the customer provides 30% of the applied loan amount in
the form of EBL FD; for example, if a customer needs Tk. 10 lac loan, then he/she need
to provide BDT 3 lac as security.

EBL Parseloan 50 - where the customer provides 50% of the applied loan amount in
the form of EBL FD; for example, a customer needs Tk. 10 lac loan, then he/she needs
to provide BDT 5 lac as security.

 Loan facility for both fresh applications and take-over purpose


 Attractive interest on security amount (FD) making the total loan cost minimal
 Attractive Loan Interest Rates
 Partial Pre-payment and early final settlement options available/

Service of BRAC Bank Limited

The bank has its concentration for new product and services development for satisfying
its customer and increasing its customer base. The bank firmly believes that technology
based product and services will play significant role in the performance of the bank as
people are getting more conscious about their service quality. They prefer now faster
service with least cost. For delivering faster service the bank has introduced online
banking service from the very beginning. There are some new products and services
that BBL has lately introduced.

These are:

 Now Loan
 Salary Loan
 Credit card Services (Proposed)
Page | 13
 Islamic Banking Services (Proposed)
 ATM services

BRAC Bank Limited is always emphasizing the improvement of banking service and
betterment of living standard of the general people of Bangladesh. The product and
services are targeted to the lower level to the upper level income group in deposit
collection. For lending, the services are made if certain requirements are fulfilled.

i. Treasury

Money Market Desk BRAC Bank has a strong presence in the Treasury Market in
Bangladesh. The Money Market Desk of the Treasury Division mainly deals in
Bangladeshi Taka transactions. The basic activities undertaken by the Money Market
Desk are:

 Management of Statutory Reserves viz. Cash Reserve Ratio (CRR) & Statutory
Liquidity Ratio (SLR)
 Daily Funds & Liquidity Management
 Investment Management Treasury Services
 Call/Overnight Lending & Borrowing
 Term Money Borrowing & Lending
 Repurchase Agreement
 Treasury Bills (T-Bills)
ii. Secured Remittance Services (SRS)

BRAC bank has introduced an innovative remittance services for Bangladeshis living
abroad with some unique features compared to any of the existing remittance program.
Bangladeshi expatriates can now send their money to their relatives anywhere in
Bangladesh even to the remotest part within 24 hours at a reasonable cost and
competitive exchange rate.

iii. Information Technology

BRAC Bank Ltd. is currently running countrywide true online banking system. The
system allows their customers to do transactions all around the country. The bank
cheques are all marked with Barcodes that makes each cheque unique and disallows it
to be duplicated. All the signature and customer information with their pictures can be

Page | 14
verified from any console at any branch on the bank. We also ensure Offsite backup
and Disaster Recovery. Their Goal is to provide a true online banking system, which
will not only fulfill the demand of time but also set new benchmarks in twenty-first
centuries banking world.

iv. Special Feature

 All Branches are computerized

 99% banks work is automated using latest technology

 BRAC Bank is a member of SWIFT community

 Intercity Branches are connected via optical fiber backbone network

Deposit Products

Prapti Current Account

With a view to ease your busy life, BRAC Bank is offering you current account named
PRAPTI. You can deposit and withdraw money through any branches, SME sales &
service centers during banking hours and through ATM and CDM 24 hours. Besides,
you will get interest daily on your balance.

Eligibility

Any kind of organization (such as sole proprietorship, partnership, private limited


company, educational institution, NGO/Project, Co-operative society and so forth)

Specialty of PRAPTI Current account

It is a current account in which interest is paid on daily balance. You can open up this
account in our any branches across the nation with only BDT 2000. For your withdrawal
need you will have debit card (only for sole proprietorship) with opening the account.
You can make your transactions through our 21 SME sales and service centre, 48 agri
branch and 88 branches, over 300 ATMs and 30 cash deposit machines without hassle.

Product/Service offerings of UCB:

Page | 15
The bank provides a broad range of financial services to its customers and corporate
clients. The Products and Services of UCB is as follows:

Chapter 3

3.1 Training and Development

Training is the process of developing individual’s knowledge, skills and abilities to


bring a change in attitude of the employees which helps improve the present and future
performance of the organization. The whole process is ‘TASK’ oriented. Where
T=training, A=Attitude, S=Skill, K= knowledge.

When an employee can bring a desired change in attitude about a particular subject by
gaining knowledge and skill through training programs one can easily say that the
employee becomes trained. Thus training is a continual process of helping employees
perform at a high level and it is a lifelong process for self-development.

On the other hand, Development is a way of preparing someone for the new and greater
challenges he or she will encounter in another more demanding job. Again development
focuses on the future. It helps employees acquire the background, skills and knowledge
that they need to continue being successful as their careers progress.

Employee Training and Development

Following the recruitment of a prospective employee, the EBL HR department's first


task is to introduce the new hire with the company and provide him or her with all
relevant information about their roles and responsibilities. This process is done to

Page | 16
ensure effective input about the organization to the employees and to improve their
level of performance. In the training program, specific evaluation tests are conducted
to ensure employee satisfaction. Employee training programs are not an expense, but
rather an expenditure at Eastern Bank Ltd. Any permanent employee is required to
complete 30 days of training.

For training and development issues EBL has designed few training programs for their
newly recruited employees and their current employees and they are listed below:

Orientation Training: This program consists of a five days’ workshop which includes
brief ideas about the whole organization. In this program they get to know their HR
department and discuss few things like Anti-money laundering, Negotiable Act and
Financial article during the program.

In-house training: In house training is usually conducted by their in house trainer at


EBL when it is necessary for the new or existing employees.

Job specific training: “Mock Branch” training is an example of job specific training
which is required for all branch employees. This training improves employee’s
knowledge, service quality, skills and risk and compliance issues about specific job.

E-learning: Online training and evaluation. It is a mandatory part of training.

There are six training programs that every employee must do.

The mandatory four courses are: Human resource division, anti-money laundering,
EBL Bank overview (which includes operations, retail banking, SME and whole- sale
banking), company secretariat, legal and regulatory and internal control.

The remaining two courses are organized by department. Exams are held and the
findings are distributed on the internet. Every department has to follow an employee
performance measurement method devised by the HR department. This performance
measurement form is filled and signed by the supervisors and respective Department
Heads. Based on these performance reviews, training needs are identified for those
employees who need improvement.

3.2 Stages of training procedure of EBL:

Some stages are followed before and after training. Three training stages are discussed
below:

Page | 17
(i) Stage 1-Analyzing employees

In this stage, the bank assesses the employee's abilities and accomplishments.
Employee ability is primarily assessed by the Bank based on their performance,
background, previous job-related experience and educational achievement. After
assessing employees if the organization finds that employees are skilled enough and
they can do their job efficiently than the bank hire them for the job. After this stage if
they find some employees who are not skilled enough than management continue to the
next stage.

(ii) Stage 2-Training needs assessment

After evaluating the skills the employees lack the Bank identifies the area in which the
employees are not skilled. Need assessment is basically done by examining employee’s
performance and career background. So based on their performance and organizational
position the skill criteria are identified and after assessing their skill deficiency the
department moves on to the next stage which is providing training.

(iii) Stage 3-Evaluation of performance

After providing with training employees move to their job. Then management evaluates
their performance. If management finds employee performance is notably good then
training procedure comes to an end and he or she can continue with their job. If
management finds some lacking in employee’s performance then the employee goes
through the training procedure again.

3.3 Evaluation of Training Programs:

Various methods can be used to collect important data’s on employee perception and
behaviors from the outcomes of the aforesaid training programs. Some of them are
listed below:

A. Questionnaires: This is one of the prominent ways organizations like bank collect
important data’s about their employees’ perception. Surveys containing of 15-20
questions are being conducted by Eastern Bank Limited to measure the perception
about the employee training and development system. After finishing the survey all

Page | 18
the questionnaires were gathered and the data’s from the questionnaires are put into
Microsoft Excel. Then by using a software it came up with findings, which helped
to explain the necessity of employee training for the development of the employees
in the Eastern Bank Ltd.
In one of the surveys, EBL put up a question in their questionnaires which states,
training is very essential for conducting banking business to see how many of their
employees agree with it.

About 20% senior officers and Managers think that training is very necessary. Then
nearly about 15% strongly agree with EBL and about 20% are neutral. Very few of
them disagreed with the statement and a very small portion strongly think that training
is not sufficient. This kind of questionnaires are being held time to time to obtain
opinions, reactions, and views of trainees.

B. Tests: Standard tests are conducted after training to learn whether or not employees
have learnt anything during or after the training. c. Human Resource Factors
Training can also be conducted on the basis of employee satisfaction, which later
can be examined on the basis of decrease in employee turnover, absenteeism,
grievances and discharges. d. Cost benefit analysis: In this analysis, the costs of
training which includes, cost of hiring trainers, training center, wastage, production
stoppage, opportunity cost of trainers and trainees are compared with its value in
terms of reduced learning time, improved learning and superior performance in
order to successfully evaluate a training program. This analysis is basically done to
find out whether the training programs are turning out to be fruitful for their
employees or not.

C. Feedback:
After the evaluation is completed, the situation should be examined to identify the
probable causes for leaks in performance. The training evaluation information
(about costs, time spent, outcomes, etc.) should be provided to the instructors,
trainees and other parties concerned for control, correction and improvement of
their trainees' performance.

Page | 19
Page | 20

You might also like