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  • Data (Sophia)

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    Data(Sophia)

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    1 views3 pages

    Data (Sophia)

    Uploaded by

    Clint

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Age

    Standard Mea Category P-


    Variables Remarks
    Characteristics n Mean Value
    Psychographic
    1.63
    Trust Questionnaire 1.35 0.19 Insignificant
    Age 1.08
    Psychographic
    1.52
    Information Quality Questionnaire 1.30 0.19 Insignificant
    Age 1.08
    Psychographic
    1.57
    Navigability Questionnaire 1.33 0.19 Insignificant
    Age 1.08
    Psychographic
    1.64
    Responsiveness Questionnaire 1.36 0.19 Insignificant
    Age 1.08
    Psychographic
    1.58
    Playful Features Questionnaire 1.33 0.19 Insignificant
    Age 1.08
    Psychographic
    1.62
    Personalization Questionnaire 1.35 0.19 Insignificant
    Age 1.08

    Sex
    Standard Mea Category P-
    Variables Remarks
    Characteristics n Mean Value
    Psychographic
    1.63
    Trust Questionnaire 1.52 0.0494 Significant
    Sex 1.42
    Psychographic
    1.52
    Information Quality Questionnaire 1.47 0.0497 Significant
    Sex 1.42
    Psychographic
    1.57
    Navigability Questionnaire 1.50 0.0498 Significant
    Sex 1.42
    Psychographic
    1.64
    Responsiveness Questionnaire 1.53 0.0497 Significant
    Sex 1.42
    Psychographic
    1.58
    Playful Features Questionnaire 1.50 0.0495 Significant
    Sex 1.42
    Psychographic
    1.62
    Personalization Questionnaire 1.52 0.0493 Significant
    Sex 1.42
    Travel Frequency
    Standard Category
    Variables Mean P-Value Remarks
    Characteristics Mean
    Psychographic
    1.63 Insignifican
    Trust Questionnaire 1.48 0.1564
    t
    Travel Frequency 1.33
    Psychographic
    1.52 Insignifican
    Information Quality Questionnaire 1.43 0.1556
    t
    Travel Frequency 1.33
    Psychographic
    1.57 Insignifican
    Navigability Questionnaire 1.45 0.1563
    t
    Travel Frequency 1.33
    Psychographic
    1.64 Insignifican
    Responsiveness Questionnaire 1.49 0.1567
    t
    Travel Frequency 1.33
    Psychographic
    1.58 Insignifican
    Playful Features Questionnaire 1.46 0.1559
    t
    Travel Frequency 1.33
    Psychographic
    1.62 Insignifican
    Personalization Questionnaire 1.47 0.1561
    t
    Travel Frequency 1.33

    Monthly Income
    Standard Mea Category P-
    Variables Remarks
    Characteristics n Mean Value
    Psychographic
    1.63
    Trust Questionnaire 1.61 0.1087 Insignificant
    Monthly Income 1.59
    Psychographic
    1.52
    Information Quality Questionnaire 1.56 0.1081 Insignificant
    Monthly Income 1.59
    Psychographic
    1.57
    Navigability Questionnaire 1.58 0.1087 Insignificant
    Monthly Income 1.59
    Psychographic
    1.64
    Responsiveness Questionnaire 1.62 0.1090 Insignificant
    Monthly Income 1.59
    Psychographic
    1.58
    Playful Features Questionnaire 1.58 0.1083 Insignificant
    Monthly Income 1.59
    Psychographic
    1.62
    Personalization Questionnaire 1.60 0.1084 Insignificant
    Monthly Income 1.59

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