Communication

Models
 The best way to understand
communication is to see it graphically.
Many authors and researchers have come
up with their own models on what they
want to emphasize as being an important
component of communication.
Introducing the Models of Communication

A. Aristotle’s model (5 BC) focuses on

the Speaker and the Message. It is the
most simple model of communication.

(Message) (Listener)
SPEECH AUDIENCE
Linear communication is one-way, focusing on the
transmission of a message to a receiver who never
responds or has no way of responding to the
information conveyed.
• a competition organizer is presenting the contest
mechanics.
• the president giving his State of the Nation
Address
• sending a notification or automated message that
does not require a reply
B. SHANNON-WEAVER’S MODEL OF COMMUNICATION
• It is known as the mother of all communication
models
• It depicts communication as a linear or one-way
process consisting of five elements.
• This model, however, has been criticized for
missing one essential element in the
communication process: feedback.
 It has a one-way process starting from a
source (producer of message); passing through a
channel (signals adapted for transmission) which
may at times be interrupted by noise (barrier) to a
receiver (decoder of message from the signal).
The process stops after the message has arrived at
its destination.
C. SCHRAMM’S MODEL OF COMMUNICATION
is an interactive approach or a two-way
communication process where a response
is given after a message is sent.
• A group of friends is discussing a movie they
just watched.
• The Japanese and the Filipino talking to each
other
D. Transactional Model shows a circular process of
interaction between the persons involved in the
communication, with each one actively participating and
sharing ideas with one another. They are the
communicators actively exchanging information and
reaction.
 Transaction model
✔ It is a two-way process with the inclusion of
feedback as one element.
✔ There is a collaborative exchange of messages
between communicators with the aim of
understanding each other.
✔ It also shows that a barrier, such as noise, may
interfere with the flow of communication.
 Feedback is given freely and deliberately
to one another or to all members participating
in the communication transaction. The sender
and the receiver may simultaneously exchange
roles as communicators. Since communication
is deemed dynamic and progressive, the topic
may also change from time to time.
• face-to-face meeting
• a telephone conversation
• a Skype call
• an interactive training session, or a
meeting in which everyone participates
by sharing ideas and thoughts.
Read the given situations and fill in the
grid below by identifying the elements of
communication.