Kriszzia Janilla Arriesgado Purposive Communication

BSHM-2nd Year Prof. Hernan Lucero

Essay: Connected, but alone? by Sherry Turkle

Sherry Turkle's thought-provoking TED Talk, "Connected, but Alone?" explores the paradoxical nature of
our digital connectivity in the age of smartphones and social media. In this essay, I will discuss two major
points from the video, offering real-life examples to support my arguments and relate these points to my
field of study, Bachelor of Science in Hospitality Management.

First is ‘The Erosion of Genuine Human Connection’

One of the key points Turkle makes in her video is the erosion of genuine human connection in the digital
age. She argues that while we are more connected than ever through technology, we are losing the ability
to engage in meaningful face-to-face interactions. This phenomenon can be seen in the hospitality
industry, where personal interactions are central to providing exceptional guest experiences.

For instance, consider a hotel receptionist who, instead of warmly welcoming guests upon arrival, is
engrossed in their smartphone. This lack of personal attention can leave guests feeling disconnected and
unimportant. In hospitality management, it is crucial to emphasize the importance of genuine human
interactions to create lasting positive impressions.

2nd point is ‘The Fear of Being Alone’

Turkle also discusses how many individuals are afraid of being alone with their thoughts and feelings,
seeking refuge in their smartphones to avoid solitude. This fear of solitude can impact our ability to self-
reflect and recharge, which is particularly relevant in the hospitality industry, where professionals often
work in high-stress environments.

A real-life example of this phenomenon can be found in the restaurant industry. Servers or bartenders
who are constantly checking their phones during their breaks may not fully recharge and be mentally
present for their customers during their shifts. Hospitality management should encourage employees to
embrace moments of solitude and self-reflection as a means of improving mental well-being and
ultimately providing better service.

And lastly is ‘The Illusion of Connection vs. True Connection’

Another critical point Turkle makes is the difference between the illusion of connection through social
media and the depth of true human connection. Many people curate their online personas, presenting an
idealized version of themselves, which can lead to feelings of inadequacy and loneliness when comparing
oneself to others.
In hospitality, this illusion of connection can manifest in the form of online reviews and feedback. Guests
may form unrealistic expectations based on online representations of a hotel or restaurant, leading to
disappointment upon arrival. Hospitality management professionals must be aware of this and strive to
bridge the gap between online and offline experiences, focusing on creating genuine and memorable
interactions.

In conclusion, Sherry Turkle's video "Connected, but Alone?" presents important insights into the impact
of digital connectivity on our ability to form genuine human connections. These insights are highly
relevant to my field of study, Hospitality Management, as they emphasize the importance of personal
interactions, self-reflection, and bridging the gap between online and offline experiences to provide
exceptional guest experiences. By acknowledging and addressing these challenges, the hospitality industry
can adapt to the evolving digital landscape while preserving the essence of human connection.