NAME: DO TRONG KHOI

STUDENT ID: 104178668

Worksheet 1

1. In your own words, define public relations. (50-100 words)

PR includes making a positive picture, two way communication ,

and passing on data successfully. PR experts strategize to upgrade
the organization`public image, advance its items or administrations,
and handle potential emergencies. They controlled different
channels, such as media, social stages, and occasions, to put through
with the open. PR plays a crucial part in forming open conclusions,
maintaining goodwill, and create a commonly advantageous
connections with publics.

2. The Declaration of Mexico 1978 has coined the definition of PR as

humanities and social science.Do you agree or disagree with this
statement? Give reasons to your answer

In 1978,the Declaration of Mexico has coined the definition of PR

as humanities and social science and i am totaly on board with this
statement.I believe that PR is closely connected to the humanities
because it includes understanding and communication with
individuals,to do so we as PR pratitioner have to analyze social
behavior,creating strategies to impact public opinion.Beside Pr
experts regularly draw from disciplines such as brain
research,human science and human studies in order to make viable
informing and lock in with differnet audiences.Although PR has a
practical side and can draw on other disciplines such as economics
and media studies,the general characteristcs of PR as a humanities
 and social sciences are its basic principles and academic
frameworks.

3. What are some key difference between in-house public relations

practitioners and consultant?Indentify three or four

In-house public relations Consultant

practitioners
+) Employed by the +) External to the organization
organization
+) Direct access to internal +) Relies on information
information provided by th organization
+) Can’t have multipile clients +) Can work with multipile
clients

4. Think about the skills and experience a public relations pratitioner

working in the following roles and organisations would need?

a) Consultant for a major national PR agency

+ Strong communication skills
+ Stategic thinking
+ Relationship building

b) Publicity officer for a national not-for-profit organization

+ Passion for the cause
+Story telling
+ Crisis engagement

c) Media relations manager for a global

+ Crisis engagement
+ Relationship management
+ Financial acumen
 5. PR practitioners are “ boundary scanners”.That means they scan
the external enviroment for/gather information about,the reaction
and opinion of their publics towards the organization,and about
developing trends and issues of interest to their organization.They
can also scan the internal enviroment (inside the organisation).It’s
about finding out ‘what’s going on out there’
Think about ‘where’ a PR practioner might look for/ find
information about reactions and opinions,and developing trends and
isssues.( Identify five or six sources of information)

Here are five sources where a PR consultant can look for in

information about reactions and opinions,and developing trends
and isssues:

+ Social media platforms ( Instagram,Facebook,Twitter,…)

+ Surveys and Market research
+ Industry events or conferences
+ Competitor analysis
+ Stake Holder engagement