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BUSINESSPLAN Biñas, Rhodelyn 030222
BUSINESSPLAN Biñas, Rhodelyn 030222
Polangui, Albay
BIÑAS, RHODELYN H.
INTRODUCTION
This study attemps on producing Rice Puto with cheese in the top and leche flan on
the bottom.
Puto are Filipino steamed rice cake, traditionally made from slightly fermented rice
notably, dinuguan ), Puto is also a umbrella form for various kinds of indigenous
steamed cakes, including those made without rice. It is a subtype of kakanin ( rice cake,
rice Puto )
Cheese puto are little steamed cakes topped with cheese, It can be served with
butter or grated fresh coconut on the side and can be enjoyed anytime of the day.
sugar, and egg, with addition of vanilla flavoring. It is usually oval shaped due to the use
of tin molds called llaneras. It is recommended to serve it chilled and coated with
Rice Puto Flan is a type of steamed "Rice cake" (Puto) and caramel (leche flan).
Leche Flan is traditional delicacy of the Filipinos ever since. It is caramel custard, made
with egg, milk, sugar and flavoured with vanilla. It originated from the rigions along the
France and Spain and was brought to the Philippines at the time of the Spanish
colonization. While in other hand, Filipino steamed cake or locally called as PUTO is
one the Staples in a classic Filipino gatherings. It is usually round shaped with either
cheese or salted egg toppings. It's texture is spongy and fluffy. Puto is traditionally
with combination of leche Flan, and Rice Puto Flan has a perfect combination that will
satisfy the costumer's craving. Aside from it , is that Puto and leche flan is on of the
most known delicacies. So that we decide that instead of original Puto we made it with
rice Puto for uniqueness. We thought that it would click to the costumer's since the taste
COMPANY
PUTO FLAN
Manufacturing
Biñas
Project Location :
Libon Albay
propraitorship
Equity
Return of Investment :
2022
Vision
To be known as having the best quality of product which served nutritious, delicious and
reasonable priced. To builed and maintain long term relationship with customers. To be leading
food industry that provides twist that truly satisfied the craving of everyone.
Mission
Best Rice Puto Flan is offering unique, sweet, and delicious attractive puto that will surely give a
twist to your taste buds. To inspire customer's to eat healthy and be lively. To serve high quality
product which will benifit and satisfy customer's need and wants.
Objectives
2. Gain profit
offering.
The company name will be known as Puto De Leche company, using a Brand
name Best Rice Puto Flan. A company that producing a unique kind of Puto which is
Rice puto flan. Puto De Leche Company name comes from the product which is Puto
Flan, researcher combined it so that hearing the company name will known what
product is in that company. This is a partnership type of business. The owner name is
Rhodelyn Biñas. The proposed product of manufacturing site will be at Marayag Libon
Albay (near schools). Researcher choose this location because a lot of possible buyers
The Business project is a food processing type selling Rice Puto Flan. Puto is very
common to the people as a snack food. Leche Flan is also common to the people as a
dessert food. It is steamed Rice Puto combining with Leche flan and adding some
cheese on top. It will sell prepared in a box with pieces of Puto Flan depend on the
order of coatumers. The target market is people love to eat sweet like children and also
The source of finance is from owner equity. The proponent will hire one (1) product
worker and one (1) product helper/driver. This proponent will be the manager who
manage the entire activities within or outside the business. The general manager will
managed the entire activities within or outside of the business while production manager
will assist the production from the start of the operation to the end. This business will
known as a unique kind of snack or dessert food to the community. Puto De Leche
Company is offering unique, sweet, and delicious attractive puto that will surely give a
The proposed product of the Business is Puto Flan, which is known as a snack
food or a dessert food made with Rice flour Puto and Leche flan.
The Puto product has a different kind of color (red, white, yellow, green, etc.) This puto
flan is same as original size of common puto. Puto flan is just like A original Puto but it
has a different quality and texture of smoothness. It will be highly acceptable in terms of
appearance, taste and aroma. It will be packed in a box with the amount of pcs of puto
that costumers will buy. The product can be offered to everyone who has willing and
capability to buy.
The Bicol Best Rice Puto flan is made from Rice flour puto with combining of leche
flan and some cheese on top. It is a steamed Puto and last until 5-7 days by putting in
the refregirator. The Rice puto flan is Rich in vitamins A, vitamins V, iron, selenium,
The Box is use for packaging the Puto Flan, the color is white. It is labelled based
on how many peaces of puto flan, the Ingredients and also the company name. The
uses of puto flan is more nutritious and healthier. It can be a snack food or dessert food.
The amount of puto in a box is depend on how many puto that costumers buy and the
price of puto flan per peaces is ₱15.59 .The target consumers are Libon, Polangui and
Oas.
DEMAND ANALYSIS
A demand analysis is an important test in identifying the needs of the customer and
their ability or capacity to buy the product. Demand analysis is determined by the
willingness of the buyers to purchase the product with the price offered.
To determine the target market, the proponent conducted a research in the three
selected municipalities.
Table 1
Projected Population
Table 1 shows the projected population in the three selected municipalities in the
3rd District of Albay. The data presented is the actual number of population by
municipality. In order to get the population of the preceding year, the proponents used
the 2018, 2018 and 2020 as based years multiplied by growth rate of Libon (1.003%),
Table 2
Market Potential
Population buy
The Table 2 shows the market potential of the proposed product to be able to get
consumption
The Table 3 shows the total demand for the product. Total population is multiplied
by the percentage of the willingness to buy and arrive with the target custumer is
SUPPLY ANALYSIS
Supply analysis is important to determine how much the demand is being filed by
compiting products and how much they satisfied the target market. It helped the
proponents in calculating how much market share the product can go further.
s product
cake shop
Rice puto 20 140 560 6,720
bakery
Banana puto 30 210 840 10,080
Table 4.1 shows the supply of the competing product in Libon. The main distributor
of Puto. The considered direct competitors are LCC Libon, ranario bakery, Abila store,
BOSDON Bakery and KYS Bakery. To be able to get the monthly supply will bethe
number of days in a week, multiplied by four (weeks) and twelve (months) to get the
annual supply of the competing product that also offered by the proponents.
s products
Polangui
Ube puto 35 245 980 11,760
Polangui
Banana puto 35 245 980 11,760
express
mart
Bakers Cheeseputo 35 245 980 11,760
plaza
Ube puto 15 105 420 5,040
TOTAL 206,640
Table 4.2 shows the supply of the competing products in the municipality of
Polangui. The main distributirs of Puto are LCC1 Polangui, LCC2 polangui, LCC
s product
bakery
Banana puto 10 70 280 3,360
bakeshop
Banana puto 25 175 700 8,400
TOTAL 75,600
Table 4.3 shows the supply of the compiting products in Oas. The main distributor
Table 4.4
Libon 76,272
Polangui 206,640
Oas 75,600
TOTAL 358,512
Table 4.4 shows the summary of supply of the comprting products in the selected
competitors since they have similar product that are being offered in the market. Based
on the actual interview of possible competitors and co.piting product could help the
proponent to see how proposed product goes, and have a potential market.
Table 5
Projected Supply
2022 394,363
2023 433,799
2024 477,179
2025 524,897
2026 577,387
Table 5 shows the projected supply of the proposed product. To be able to get
the projected supply of competing products it is computed by multiplying the total supply
by 10% of increased average sale and added again to the projected supply.
Table 6
gap
demand and supply gap, projected demand of the proposed product it was subtracted to
projected supply of the competing product, Market share is through dividing the annual
production volume of the proposed product to the demand and supply gap. Based on
Table 7
Projected Sales
peaces of
(0.01%)
puto flan)
years production. The production volume is multiplied by 0,01% allowance for spoilage
and then deducted to the production volume to get the sales volume.
The selling price of the proposed product will increase 10% per year because it
assumed that the raw materials and other supplies used in production is also
increasing.
The business has 0.01 assumption for spoilage because it is possible that the certain
Product positioning
The proposed product is Rice Puto Flan. It is a type of food production business.
The product will be positioned in lined with cheese puto, banana puto and other kind of
puto. The proposed product "Best Rice Puto Flan" is highly acceptable in terms if
appearance, taste, aroma and texture. The finished product will be produced in a box
The aforcited proposed product is best for occations or for snack food. The
proponent assured that the product is given reasonable price and more afforedable in
the market.
Figure 1. Product Label
Pricing scheme
Entrepreneurs will always desire to get more profit for all sales of product. The
product will be solds through its engridients cost used to create the product plus its
mark up. The cost is according to the expense during the procurement of raw materials
or its engridients up to the preperation of the product plus the mark-up are also being
added too. The price of the product depends on the raw materials used in producing the
product and it is assumed to increase the selling price annually because of the demand
and it is possible to increase the cause of raw materials. The proposed product will be
offered ₱15.59 per Rice Puto Flan and will put in a box.
Promotional Strategy
helps to increase profit. Promotion for any product or service is essential for any
company. Because only through promotion, people would come to know about the
product. Only after knowing the product they consider purchasing. It will also help to
introduced the proposed product in tbe market and used to persuade costumers that the
will promote the product through internet selling, posters and flyers to attract the
Distribution channel
The proponent adopt a simple Flow for distribution wherein the producers are going
to deliver the product to the different market site of the target market area which are the
bake shops, store and to those people who ordered the proposed product.
The distributors on the other hand are the one's responsible for making the product
Consumers
Distribution Channel
TECHNICAL
STUDY
The business will engage in production of Rice Puto Flan. It is very acceptable in
terms of appearance, taste, aroma and texture. The finished product will be put in a box
with 10pcs of puto flan and labled of sticker bearing the information of the proposed
The engridients of the proposed product are Rice flour, baking powder, white sugar,
eggs, salt, evap milk, condensed milk, calamansi and butter. The process of the
PRODUCTION PROCESS
For Flan:
Egg yolks
Condensed milk
Calamansi juice
Butter
The following are the process on how to make the Flan in Rice Puto Flan.
2. In the small bowl, combine egg yolks, condensed milk and calamansi juice. Whisk
4. Place molds in the steamer over low heat for about 7-8 minutes. ( Make sure water in
Rice flour
Baking powder
White sugar
Salt
Egg whites
Evaporated milk
Water
Cheese
The following are the process on how to make the Rice cake or the Rice puto flan.
1. Sift all dry ingredients (flour,baking powder, sugar and salt). Whisk to combine.
2. Add water, evaporated milk and egg whites. Whisk until the mixture become smooth
and creamy.
3. Pour puto mixture on top of the steamed flan , about ¾ full and put a bit of cheese as
topings.
4. Place the molds into the steamer and steam puto mixture on low heat for about 10
5. Remove from the steamer and allow to cool down a bit before gently removing the
Set aside
Pour to steamed
Mixing Whisks flan
Legend:
Steaming
Operations. Delivery
Boxing
Finish product
Labeling
Figure 3
the rest day of the employees. The operation will start at 8:00 in the morning and end at
5:00 in the afternoon, including 1 hour lunch break and 30 minutes snack time.
Table 8
Production Volume
Table 8 shows the production volume of the proposed product for 1 month.
Assume that the production volume will increase by 10% annually in the five
consecutive years.
Table 9
Production schedule
8am
9am
10am
11am
12pm
1pm
2pm
3pm
4pm
5pm
first and second tray will be procurement of raw materails and the remaining week will
be production and same time of delivery day of the product. Saturday will be house
keeping day.
Legend:
Procurement v delivery
The raw materials needed in the production of rice puto flan are, Rice flour, egg,
condesed milk, evap milk, calamansi, butter, baking powder, sugar, salt and cheese.
The needed materials are available in the locality and can be brought in neighbors.
Table 10
milk
powder
Table 10 shows the raw materials requirements needed in the production of the
proposed product.
Table 11
Packaging Materail
10pcs. Of
puto
Table 11 shows the packaging neede in the proposed product. The total cost
In a production type of business, production equipment and tools and utensils are
necessary in the production. Equipment are presented below eith its corresponding unit
Table 12
Production Equipment
steamer
Machine
flan. The equipment is subjected for annual depreciation since the estimated life is more
than a years.
Plate 1
Aluminum steamer
Function Steaming
Hieght 5½ incher
Specification 30 cm
Gas Stove
Model Hanabishi
Whisking Machine
Function Mixture
Weight 1 gram
Power 600 W
Voltage 220
Table 13
TOTAL ₱1,585.00
Table 13 shows the tools that are needed in the production of the product. In the
table above the total cost is presented. That is based on the survey of the proponent.
Table 14
Production Supplies
TOTAL ₱1,950.00
Table 14 shows the production supplies that will be used by the workers in the
production of the proposed product. To get the total cost multiply the unit cost by the
quantity.
Table 15
Housekeeping Supplies
liquid(1.5 liters)
TOTAL ₱2,345.00
Table 15 shows the housekeeping supplies that will be used in cleaning the
d useful depreciatio
life n
table
monobloc
extinguisher
Table 16 shows the Furnitures and fixtures of the proposed product. The estimated
Delivery Equipment
life depreciation
Table 17 shows the delivery equipment that will be used for the distribution of the
Table 18
Fuel expense
cost cost
compute the delivery expense, multiplied 10 quantity to each unit cost which is 47.50
and to get the annual cost multiplied by 12 to get the annual amount which is ₱
5,700.00.
Quality control is a process through which a business seeks to ensure that the
create an invironment in which both management and employees strive for perfection.
Quality is about the quality as well as the correct specification of the product.
First thing to consider in quality control is purchasing raw materials make sure that
Another thing is considering the handling of the tools and utensils that are used in
production and the maintenance of the other equipment. It must be inspected before
and after the operation. The proposed business must also observe the proper sanitation
The finished product will be pack right away according to the amount of pieces of
the product in a box. Proper packaging and labeling will be observed. Management and
employees should practice discipline to produce large volume of products and make a
big sale.
PLANTLOCATION LAYOUT
Marayag Libon Albay is the proposed operation site of the business. It is the first
Brgy. of Libon from Polangui. It is choosen because, it is good location for business.
The plant layout is designed depending on the flow of the production. It is devided into
different areas; office area, production area, production and office supply area, storage
area and comfort room. The production area is given more space in order the worker
LIBON POLANGUI
Gasoline
MARAYAG
station
Puto De
TO SAN ISIDRO
Leche
Company
Figure 4
Vicinity Map
Figure 5
Building perspective
Figure 6
Floor Plan
UTILITY REQUIREMENTS
operation of the business. It can be used for other equipment of the propose business.
production process and the maintenance of the cleanliness of the production area. The
Table 19
Utility Requirements
Table 19 shows the cost of Utility requirements needed in the operation of the
business.
BUILDING FACILITIES
The proponent will rent a store building for the proposed business amount of ₱
2,500.00 per month. It was well ventilated area and a good area for business.
The building will be devided into different areas; office area, production area,
production and office supply area, storage area and comfort room area. An estimated
Table 20
350 x 6 days)
TOTAL ₱23,125.00
Table 20 shows the bills of materials and cost estimated of the building renovation
including the labor salary amounting ₱ 6,300.00 for 6 days working. The total cost
Having a proper waste disposal can result a good environment as well in the
business. Waste disposal refers, quite simply to the way in which you dispose of your
dustbins so that they can be collected saperately.Those that can be recycled will be
grouped for the appropriate waste management intended to it. The water being used will
Biodegradable
Recyclable Non-Biodegradable
Figure 7
Waste Management
MANPOWER REQUIREMENTS
The proposed business will operate eight (8) hours a day. It need a employees in
managing and operating the business. It will require (2) employees; production worker
and helper/driver. The employees will recieve a salary of ₱300.00 a day. They are
considered as a regular employee and will also recieved Fringe Benifits and 13th month
pay.
Table 21
Salaries of Workers
Table 21 shows the salary of the workers. It is based on the salary wage in the
current regional daily minimum of region 5 which is imposed by the Department of Labor
month
Per Per year Per Per year Per Per year
pay
month month month
Table 22 shows the Fringe benifits of the workers. The benifits that can recieve is
managing the business most convinienthly. The proponent will hire two (2) managers,
the production manager and general manager. Each of them will having a salary of ₱
425.00 per day which is equivalent to ₱10,200.00 per month and also receive a fringe
Salaries of Administrative
will work six (6) days a week with salary work of ₱ 425.00 a day. The salary per month
is presented.
Table 24
pay
Per Per Per Per year Per Per year
manager
manager
0.00
Table 24 shows the administrative Fringe Benifits received by the production and
general manager.
Table 25
Office Equipment
useful life n
desktop
₱20,000.00 ₱20,000.00
Table 25 shows the equipment needed in the administrative office. The office
Office supplies
paper(500
sheets)
Total ₱1,385.00
Table 27
s d useful depreciatio
life n
table set
fan
chair
cabinet
Table 27 shows the furniture and fixture of the proposed business. The total cost of
DIRECT COST
Raw Materials
₱9,480.00
Packaging Materials
37,620.00
194,809.60
₱241,909.60
FACTORY OVERHEAD
₱1,585.00
Production supplies
1,950.00
Utility Expense
26,760.00
Housekeeping supplies
2,345.00
Rent Expense (75%)
22,500.00
Depreciation
1,734.38
Production Equipment
1,179.60
3,349.60
5,000.00
₱66,403.18
₱308,313.18
28,800.00
Product
Unit cost
₱14.35
Add: mark up (30%)
1.24
₱15.59.00
ORGANIZATION
AND
MANAGEMENT
STUDY
FORM OF BUSINESS ORGANIZATION
The type of Business organization that the proponent decided to adopt is a Sole
proprietorship. Sole proprietorship is a type of business entity that is owned and run by
one individual and in which there is no legal distinction between the owner and the
business.
A sole proprietorship is the simpliest and most common structure chosen to start a
business. It receives all profit and an unlimited responsibility for all loses and depts.
ORGANIZATIONAL STRUCTURE
The proposed Business will require (2) workers. One will be the production worker, one
Manager (1) and (2) will be the owner and manager in all business transactions the job
is equally devided to them, Figure 8 below shows the organizational structure of the
proposed business
FIGURE 8
Organizational Chart
Administrative Production
Manager Manager
WORKER 1 WORKER 2
DUTIES AND RESPONSIBILITIES
ADMINISTRATIVE MANAGER
3. Capital provider
administrative area.
PRODUCTION MANAGER
3. Capital provider
4. Double checks the quality and quantity of the product before delivery
WORKER 1
Job description
WORKER 2
Job description
QUALIFICATIONS
Male/ female
STUDY
Financia Assumption
7. Tools and utensils, and housekeeping supplies are assumed to increase 2% annually.
12. Rent expense will be fixed ₱ 2,500.00 monthly and it is pro-rated at 75% for production and
14. the owner will provide the capital and have the profit and losses.