strategi Operasi

Baroya Mila Shanty, SE, MM

Review

Program Studi Manajemen

Fakultas Ekonomi & Bisnis
Universitas Muhammadiyah Malang
 People, Management and
Organizations
The state of nature: general scarcity
of resources & hostility in nature

gives rise to

Economic, Social & Political Economic, social

to satisfy
needs of people and political
needs,
organizations
people form
The management State of the art
of organizations technology influences
facilitates satisfaction how organization
of people’s needs engage in

Management
Bamisha-StrategiMO-2023Ganjil 2
The Characteristics of
an Organization
Has a Distinct Purpose
Is Composed of People

Has a Deliberate Structure

Bamisha-StrategiMO-2023Ganjil 3
Management

► The activity that performs certain functions in

order to obtain the effective acquisition,
allocation and utilization of human efforts
and physical resources in order to accomplish
some goal

Bamisha-StrategiMO-2023Ganjil 4
Manajemen

► Kegiatan untuk mencapai tujuan

► Eficient
► Effective
► Fungsi-fungsi Manajemen
► Diawali dg Planning
► Pelaksanaan – beberapa fungsi yang lain
► Diakhiri dg Controlling
► Memanfaatkan sumber daya
► Alam
► Manusia
Bamisha-StrategiMO-2023Ganjil 5
 Inputs and Outputs

Efficient Doing Things Right

Management
Low Resource Waste

Goals and Objectives

Effective Doing The Right Things

Management
High Goal Attainment
Bamisha-StrategiMO-2023Ganjil 6
 Planning

The Functions Pelaksanaan

of
Management
Controlling

Bamisha-StrategiMO-2023Ganjil 7
Sumber Daya

► Sumber Daya Alam

► Buatan Allah
► Buatan Manusia

► Sumber Daya Manusia

Bamisha-StrategiMO-2023Ganjil 8
 Why Study Management?
► You should understand how
organizations are managed

► You will either manage or be

managed

Bamisha-StrategiMO-2023Ganjil 9
Perkembangan Manajemen

Dahulu Sekarang
•MO
•Manajemen
•Operasi •CS
•MK •MO
•Manajemen
•Keuangan •MK
•MSDM
•Manajamen •MSDM
•Sumber Daya
•Manusia •MP
•MP
•Manajemen
•Pemasaran
Bamisha-StrategiMO-2023Ganjil 10
Manajemen Pemasaran

Products
Needs, wants, and
and demands Services

Core
Marketing
Concepts
Markets
Value, satisfaction,
and quality

Exchange, transactions,
and relationships

Bamisha-StrategiMO-2023Ganjil 11
 Manajemen Pemasaran
Bauran Pemasaran

► Produk
► Harga
► Saluran Distribusi
► Promosi
Bauran Pemasaran yang Dikembangkan

► Proses
► Orang
► Bukti Fisik
Bamisha-StrategiMO-2023Ganjil 12
Manajemen Sumber Daya Manusia
Human Resource Management Process

Bamisha-StrategiMO-2023Ganjil 13
Manajemen Sumber Daya
Manusia

Beberapa hal yang diperhatikan:

1. Pengadaan
2. Pemeliharaan
3. Pemisahan

Bamisha-StrategiMO-2023Ganjil 14
Manajemen Keuangan
Financial
Management

Investment Assets Management Financing Divident Policy

Decision Decision Decision

NERACA LAP. LABA RUGI

Aktiva Hutang Pendapatan xxx

Capital Biaya xxx
Laba xxx
Deviden xxx
Laba Ditahan xxx

Bamisha-StrategiMO-2023Ganjil 15
Manajemen Keuangan

Tiga hal yang diperhatikan adalah:

1. Keputusan Investasi
2. Keputusan Pendanaan
3. Keputusan Manajemen Aktiva

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Manajemen Operasional
External environment

Internal and external

customers

Inputs Outputs
Processes and
• Workers • Goods
operations
• Managers • Services
• Equipment 1 3
• Facilities
• Materials 5
• Land 2 4
• Energy

Information on
performance

Bamisha-StrategiMO-2023Ganjil 17
Manajemen Operasional

10 Keputusan Operasional
1. Perancangan Produk 6. SDM dan Perancangan
2. Manajemen Kualitas Pekerjaan

3. Perancangan Proses 7. Manajemen Rantai

Pasokan
dan Kapasitas
8. Manajemen
4. Strategi Lokasi Persediaan
5. Strategi Tata Letak 9. Penjadwalan

Bamisha-StrategiMO-2023Ganjil
10. Perawatan
18