Instructional Planning

(The process of systematically planning, developing, evaluating and managing the

instructional process by using principles of teaching and learning - D.O. 42, s. 2016)

Detailed Lesson Plan (DLP) Format

DLP
Learning Area: Grade Level: Quarter: Duration: Date:
No.:
17 TLE-HOUSEHOLD SERVICES 10 1 6O mins. September 20, 2023

1. Learning Competency/ies: Code:

(Taken from the Curriculum Enumerate the criteria in developing a brand
Guide) TLE_HEHS10EM-Ik-3
Key Concepts / Understandings Branding is one of the most important aspects of any business. An effective brand
to be Developed strategy gives you a major edge in increasingly competitive markets.

Adapted Cognitive OBJECTIVES

Domain Process Dimensions (D.O.
No. 8, s. 2015)
Knowledge Remembering
Enumerate the key criteria involved in developing a successful
The fact or condition of knowing brand
something with familiarity gained through
experience or association Understanding
Skills Applying
The ability and capacity acquired through
Understand the key criteria involved in developing a successful
deliberate, systematic, and sustained Analyzing
effort to smoothly and adaptively carry brand
complex activities or the ability, coming
from one's knowledge, practice, aptitude, Evaluating
etc., to do something
Creating
Attitude Organization Explain the importance of a good brand in a business’ success

Values Internalizing Values Shows self-reliance when working independently

2. Content Branding
Household Services 10 Learner’s Material page 44, laptop, power
3. Learning Resources point presentation

4. Procedures
4.1 Introductory Activity Begin with classroom routine:
5 minutes 1. Prayer
2. “3 things that I am Grateful For” (students shall take turns
every day to share 3 things that he/she is grateful for)
3. Checking of attendance
4.2 Activity The teacher will call three student volunteers to share their
5 minutes assignment about a brand that they personally admire and the
benefits that the brand offers to consumers and the business.
4.3 Analysis Process questions:
10 minutes 1. How often do you typically purchase from your favorite
brand?
2. How would you describe your favorite brand to a friend?
3. What words would you use to describe your favorite
brand’s packaging?
4.4 Abstraction Interactive Discussion:
15 minutes Branding is one of the most important aspects of any business. An
effective brand strategy gives you a major edge in increasingly
competitive markets.
The features of a good product brand are as follows:
- Delivers the message clearly
- Confirms your credibility
- Connects your target prospects emotionally
- Motivates the buyer
- Concretizes user loyalty
4.5 Application Provide students with a handout containing a list of brand
10 minutes development criteria (target audience, brand values, logo design,
messaging).
In pairs or individually, ask students to identify and explain the
importance of each criterion.
4.6 Assessment Oral Recitation/Talking with Learners
 7 minutes 1. What are the features or key criteria in developing a
successful brand?
2. Why is it important to adhere to the key criteria involved in
developing a successful brand?
3. Why is branding important in any business venture?
4.7 Assignment With your groupmates, create a draft of your logo based on the
5 minutes product/service that you came up with in the previous activities. Be
ready to share it in the next meeting.
4.8 Concluding Activity
3 minutes

5. Remarks
6. Reflections
A. No. Of learners who earned 80% in the
C. Did the remedial lessons work? No. Of learners who have caught up with the lesson.
evaluation
B. No. Of learners who require additional
D. No. Of learners who continue to require remediation.
activities for remediation
E. Which of my learning strategies worked well?
Why did these work?
F. What difficulties did I encounter which my
principal or counselor help me solve?
G. What innovation or localized materials did I
use/discover which I wish to share with other
teachers?

Prepared by: Checked by:

AUBREY LYNN JOYOHOY BERNARDITA F. ARIAS
Teacher I School Principal
09696168754 SANTANDER NATIONAL HIGH SCHOOL
aubreylynn.joyohoy@deped.gov.ph Cebu Province