Instructional Planning

(The process of systematically planning, developing, evaluating and managing the

instructional process by using principles of teaching and learning - D.O. 42, s. 2016)

Detailed Lesson Plan (DLP) Format

DLP
Learning Area: Grade Level: Quarter: Duration: Date:
No.:
18 TLE-HOUSEHOLD SERVICES 10 1 6O mins. September 21, 2023

1. Learning Competency/ies: Code:

(Taken from the Curriculum Create a unique product brand
Guide) TLE_HEHS10EM-Ik-3
Key Concepts / Understandings Branding is one of the most important aspects of any business. An effective brand
to be Developed strategy gives you a major edge in increasingly competitive markets.

Adapted Cognitive OBJECTIVES

Domain Process Dimensions (D.O.
No. 8, s. 2015)
Knowledge Remembering
Enumerate the key criteria involved in developing a successful
The fact or condition of knowing brand
something with familiarity gained through
experience or association Understanding
Skills Applying
The ability and capacity acquired through
deliberate, systematic, and sustained Analyzing
effort to smoothly and adaptively carry
complex activities or the ability, coming
from one's knowledge, practice, aptitude, Evaluating
etc., to do something
Creating Create a product brand (logo and tagline)
Attitude Organization Explain the importance of a good brand in a business’ success

Values Internalizing Values Shows self-reliance when working independently

2. Content Branding
Household Services 10 Learner’s Material page 45, laptop, power
3. Learning Resources point presentation

4. Procedures
4.1 Introductory Activity Begin with classroom routine:
5 minutes 1. Prayer
2. “3 things that I am Grateful For” (students shall take turns
every day to share 3 things that he/she is grateful for)
3. Checking of attendance
4.2 Activity Start the lesson by asking students to list down products and
5 minutes services that they use frequently or admire.
4.3 Analysis Process question:
10 minutes How will you describe the product's brand identity based on the
following:
 logo
 colors
 tagline/messaging
4.4 Abstraction The teacher will discuss the following concepts:
15 minutes
Here are some simple tips to publicize your brand:
 Develop a tagline. Write a meaningful, unforgettable, and
easy to remember statement that captures the essence of
your brand.
 Get a great logo. Create a logo suitable to your business
and consistent with your tagline and place it everywhere.
 Write down your brand messaging. Select key messages
you want to communicate about your brand.
 Be true to your brand. Deliver your brand promise.
 Be consistent. Be reliable and consistent every time.

The Psychology of Color in Logo Design

 4.5 Application In pairs or individually, let the students select one tip in publicizing
7 minutes a brand and elaborate on its importance.
4.6 Assessment With their groupmates, let the students create a logo and tagline
10 minutes that will reflect their proposed product. Their output will be graded
based on the following criteria:
Elements Points
Originality 30 %
Design 30 %
Relevance 40 %
Total 100%
4.7 Assignment Preparation for a new lesson:
5 minutes 1. Define purchasing.
2. What are the stages in the purchase cycle?
4.8 Concluding Activity “Your brand is what other people say about you when you’re not in
3 minutes the room.” -Jeff Bezos
5. Remarks
6. Reflections
A. No. Of learners who earned 80% in the
C. Did the remedial lessons work? No. Of learners who have caught up with the lesson.
evaluation
B. No. Of learners who require additional
D. No. Of learners who continue to require remediation.
activities for remediation
E. Which of my learning strategies worked well?
Why did these work?
F. What difficulties did I encounter which my
principal or counselor help me solve?
G. What innovation or localized materials did I
use/discover which I wish to share with other
teachers?

Prepared by: Checked by:

AUBREY LYNN JOYOHOY BERNARDITA F. ARIAS
Teacher I School Principal
09696168754 SANTANDER NATIONAL HIGH SCHOOL
aubreylynn.joyohoy@deped.gov.ph Cebu Province