Fase 1

Análisis de Datos en los Negocios

Evidencia 1. Glosario de Términos Fundamentales de la Importancia de los
Datos

Licenciado en Negocios Internacionales

Semestre: 5 Grupo: 5Gi

Maestro: MTI Milton Carlos González Guerrero

Nombre del equipo: Universo

Integrantes:
Garcia Tijerina Leroy Misael - 2029708 - Krypton
García Treviño Mayra Alejandra - 1976593 - Saturno
Herrejón Villalobos Mauricio - 2123258 - Neptuno
Lucio Guerra Valeria Ximena - 1966548 - Andromeda
Medina Juárez Cristina Monserrat - 1999792 – Sol - Líder
Rodríguez Garza Erick Eduardo - 2025755 - Venus

Contenido mínimo a evaluar Cumplimiento

Índice
Introducción. - incluye valores
UANL aplicados
Análisis y emisión de juicio
Conclusiones individuales
Conclusión del equipo
Actividad en inglés
Identificación de sub-resultados
de aprendizaje ANECA.
Calificación:

Firma del maestro

San Nicolás de los Garza, ciudad universitaria a 05 de septiembre de 2023

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Index

Introduction ................................................................................................................. 4
Glossary ........................................................................................................................ 5
Accuracy: .......................................................................................................................... 5
Alphanumeric: .................................................................................................................. 5
Analysis of social networks: ........................................................................................... 5
Boolean data: .................................................................................................................... 5
Categorical data: .............................................................................................................. 5
Category: ........................................................................................................................... 5
Characteristic: .................................................................................................................. 5
Condensed data: .............................................................................................................. 5
Context: ............................................................................................................................. 5
Continuous data: .............................................................................................................. 5
Data analytics: .................................................................................................................. 5
Data discrepancy:............................................................................................................. 5
Data mining: ...................................................................................................................... 6
Data taxonomy:................................................................................................................. 6
Data transformation: ........................................................................................................ 6
Data visualization: ............................................................................................................ 6
Data warehouses: ............................................................................................................. 6
Data: ................................................................................................................................... 6
Database:........................................................................................................................... 6
Decimals: ........................................................................................................................... 6
Descriptive data:............................................................................................................... 6
Discrete data: .................................................................................................................... 6
Error: .................................................................................................................................. 6
Ethics in data analytics: .................................................................................................. 7
Identity data: ..................................................................................................................... 7
Inaccuracy: ........................................................................................................................ 7
Information: ....................................................................................................................... 7

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 Interval scale data: ........................................................................................................... 7
Knowledge: ....................................................................................................................... 7
Metadata: ........................................................................................................................... 7
Nominal scale data: .......................................................................................................... 7
Numerical data:................................................................................................................. 7
Ordinal scale data: ........................................................................................................... 7
Precision: .......................................................................................................................... 7
Qualitative data: ................................................................................................................ 7
Quantitative data: ............................................................................................................. 8
Ratio scale data: ............................................................................................................... 8
Sentiment analysis: .......................................................................................................... 8
Tags: .................................................................................................................................. 8
Timestamp data: ............................................................................................................... 8
Uncertainty: ....................................................................................................................... 8
Value data:......................................................................................................................... 8
Whole number: ................................................................................................................. 8
Conclusion..................................................................................................................... 9
References ................................................................................................................... 10

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Introduction

The importance of data in today's era is undeniable. We live in a world where

information is constantly flowing, and data has become an essential resource that drives our
decisions, our technologies, and our economy. The ability to effectively collect, manage,
and leverage data is critical to success in a wide variety of fields, from business to science
and technology.

To fully understand the value and relevance of data in our society, it is essential to
be familiar with a glossary of terms related to this topic. This glossary will provide a solid
foundation of knowledge for those who want to explore the importance of data in depth and
how it influences various areas of our lives.

Below is an introductory glossary on the importance of data that covers concepts

from Phase 1 seen above, related to the collection, analysis, storage, and application of data
in different contexts.

Each term included in this glossary will be detailed to obtain a complete and solid
understanding of the importance of the data.

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Glossary
Accuracy: It is a component of data quality and refers to whether the data values
stored for an object are the correct value. For data to be accurate, the data value
must be the correct value and must be represented consistently and
unambiguously.

Alphanumeric: is known as a description of data that is both letters and

numbers, and it does not allow us to do arithmetic operations.

Analysis of social networks: Study of interactions and connections in social

networks to understand user behavior and the dissemination of information.

Boolean data: are characteristics that admit the value of true or false.

Categorical data: they are characteristics that allow grouping or segmenting

data according to predefined categories, may or may not be present in
observations allow missing or empty data, is very common to repeat value, and
must have a pre-established catalog of categories.

Category: They are great concepts, genders, or classes with which we structure
reality; the classification of things according to genders, classes or categories
equally supposes the partition of reality into different levels, or ways of being, that
are mutually exclusive.

Characteristic: Any element, quality, ability, physical/chemical trait, genetic, etc...

used to distinguish something or someone.

Condensed data: Records that by their nature and dispersion, when analyzed
and for efficiency of a system, require to be concentrated when displayed in the
default reports.

Context: is the information surrounding a situation or concept, helping to better

understand what is happening.

Continuous data: Continuous data is data that can take any value within a range
or interval. These data are characterized by being measurable and having an
infinite number of possible values.

Data analytics: The process of collecting, modeling, and analyzing data to

extract information that supports decision-making.

Data discrepancy: is the lack of compatibility or similarity between two or more

facts.

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Data mining: The process of discovering patterns, trends, and hidden
relationships in large and complex data sets.

Data taxonomy: It is a categorization system that allows us to classify the data

from different perspectives, allowing us to anticipate its usefulness and its thinking
capabilities; depending on the nature of the data, may or may not be used with
some effectiveness for data analytics tasks.

Data transformation: It involves applying data processing and manipulation

techniques to prepare them for analysis. This may include creating derived
variables, standardizing data, or encoding categorical variables.

Data visualization: It is the process of graphically representing the results of

data analysis to facilitate understanding and decision making.

Data warehouses: It is a digital repository that stores and protects information

from computer systems. A data store can be a network-connected storage,
distributed cloud storage, physical hard disk, or virtual storage. You can store
structured data such as information tables as well as unstructured data such as
emails, images, and videos. Organizations use data warehouses to retain, share
and manage information across business units.

Data: is raw information, it can be numbers, text or anything that can be stored.
They are used to make decisions and generate knowledge when they are
processed and analyzed. They can be structured or unstructured.

Database: A database is an organized set of data that is stored and managed

electronically. This data is structured so that it is easy to access, manage and
update. A database can contain information of various types, such as numbers,
text, images, multimedia, and more.

Decimals: these are numbers that consist of two parts namely, a whole number
part and a fractional part separated by a decimal point.

Descriptive data: they are characteristics that allow to describe in some way the
observation, they can be unique, but they can hardly be used as identifiers, these
data can sometimes be confused with the categorical ones, and they vary because
they intend to explain or describe, and not list, but differ from the descriptive
categorical in that they do not have a pre-established catalog.

Discrete data: in the context of data analytics refer to a type of data that is
characterized by being accounting and finite. These data represent values that can
be listed or counted and are usually presented in the form of integers.

Error: a data can, to infinity, continue to gain precision, so there is always error,
and it is never completely accurate.

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Ethics in data analytics: Consideration of ethical and privacy issues when
collecting and using data to avoid possible negative consequences.

Identity data: these are characteristics that identify an observation as unique, do

not repeat values, and ideally cannot be missing or missing data, and each
observation must have its identifier, and cannot be omitted.

Inaccuracy: refers to the lack of precision or mismatch between a measured or

calculated value and a reference value or a true value. When a result or measure
does not properly approach the expected value or the standard, it is considered
inaccurate.

Information: it is processed data that have meaning and utility, providing

knowledge or understanding. Helps in making decisions and understanding issues.

Interval scale data: Includes continuous data or discrete data containing many
possible values. The distances between any pair of scale numbers have a known
and constant dimension so it is possible to know with certainty the magnitude of
the intervals.

Knowledge: is the understanding and information acquired through education

and experience, which allows us to understand, make decisions and solve
problems in various fields of life.

Metadata: Data describing other data. Metadata provides information about the
source, format, quality, and other attributes of the data.

Nominal scale data: Includes nominal data that does not have an order:
dichotomous data can only take two possible values (such as live or dead). It is the
weakest measurement level. Numbers or other symbols are used simply to classify
an object, person, or feature.

Numerical data: this are the numeric characteristics that represent values, and
that allow us to do arithmetic operations.

Ordinal scale data: These are those characteristics that represent labels that
identify a category with implicit order.

Precision: it is the measure that allows us to see how close the results are to
each other. Basically, it shows how close the measured values are to each other.

Qualitative data: information that cannot be measured or expressed numerically

but is based on descriptive characteristics and qualities. These data are obtained
through techniques such as interviews, observations, and content analysis, and are
used to understand and explore subjective aspects, perceptions, opinions, and
experiences of people.

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Quantitative data: information that can be measured and expressed in
numerical terms. These data are obtained through precise measurements and
observations and are used to perform statistical analysis and generate quantitative
information.

Ratio scale data: A type of quantitative data that is characterized by an absolute

zero point, meaning that there is no negative numeric value. The numbers are
compared in multiples one.

Sentiment analysis: Evaluation of opinions and emotions expressed in text

data, often used in social networks and customer comments.
Know-how: a set of technical knowledge, skills, and practical experience that a
person or organization possesses in the field of analytics. It is the specialized
knowledge and ability to apply methods and analytical techniques effectively.

Tags: they are an instrument that allows grouping several survey definitions that
collect the same survey data within a single report.

Timestamp data: characteristics used for values that contain both date and time
parts.

Uncertainty: in general, it is an estimate of error that is present in all data; all

measures contain some uncertainty, basically, it is a term that is used to describe
the level of confidence that a user has in their data.

Value data: this data, are quantitative features that allow arithmetic operations
with them, these data allow targeting and revealing patterns, and can be detailed
or aggregated.

Whole number: any positive number that does not include a fractional or decimal
part.

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Conclusion
Accordingly, we understand the variety of concepts that are important to recognize
to have a more complete understanding of data analytics. Although, we understand that data
analytics is a fundamental tool that should be applied in all companies, it is very useful,
since it allows organizations to analyze all their data in real time.

The recognition of concepts such as data, information, and knowledge is very

important because they are those that allow us to see in detail the situation we need to
analyze and based on this power to make the best decision.

Having an introduction to data analytics will allow us to have a base on how it

works and so we will better understand how to apply this fundamental tool in some
company.

Also, it is essential to mention that the data types allow us to classify them so that
we can identify them more easily so that we can convert them into information and thus
create knowledge.

Finally, as we have seen before, data analysis has a lot of relevance for effective
communication, since it allows us to generate knowledge to inform and automate decisions,
relating intelligence and action. In this way, we can communicate a message in the right
and attractive way that keeps the audience’s attention.

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References
Pursell, S. (2023, 20 enero). Guía completa para el análisis de datos (con ejemplos).
HUBSPOT. Recuperado 4 de septiembre de 2023, de
https://blog.hubspot.es/marketing/analisis-de-datos

Admin_Vwn8cx5x. (2023). Analítica de Datos | Tome Mejores Decisiones | Cidei.

Cidei. https://cidei.net/analitica-de-datos/

¿Qué es un almacén de datos? - Explicación del almacén de datos - AWS. (n.d.).

Amazon Web Services, Inc. https://aws.amazon.com/es/what-is/data-store/

Seminario, M. (2022). Principio de exactitud de los datos. Grupo Atico34.

https://protecciondatos-lopd.com/empresas/principio-de-exactitud-de-los-datos/

Barbarroja, R. G. (2023, July 31). Fila other GA4: datos condensados - Mide y
Mejora. Mide y Mejora. https://www.mideymejora.com/blog/fila-other-ga4-datos-
condensados/#:~:text=negra%20de%20GA4.-
,%C2%BFQu%C3%A9%20son%20los%20datos%20condensados%20GA4%3F,mostrarse
%20en%20los%20informes%20predeterminados.

Raeburn, A. (2023, 1 julio). ¿Cuál es la diferencia entre exactitud y precisión?

[2023] • Asana. Asana. https://asana.com/es/resources/accuracy-vs-
precision#:~:text=La%20exactitud%20y%20la%20precisi%C3%B3n,aproximan%20los%2
0resultados%20entre%20s%C3%AD.

IBM documentation. (1996).

https://www.ibm.com/docs/es/networkmanager/4.2.0?topic=definitions-data-
labels#:~:text=Las%20etiquetas%20de%20datos%20son,dentro%20de%20un%20%C3%B
Anico%20informe.

Gabri. (2018). Incertidumbre de datos, precisión vs exactitud. El blog de franz.

https://acolita.com/incertidumbre-de-datos-precision-vs-
exactitud/#:~:text=La%20incertidumbre%20de%20datos%20es,sucediendo%20en%20el%
20mundo%20real.

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 Definción de característica/o. DefinicionABC.
https://www.definicionabc.com/general/caracteristicas.php

Categoría - Encyclopaedia Herder.

https://encyclopaedia.herdereditorial.com/wiki/Categor%C3%ADa

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