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  • Macro Micro English

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    lachenaud
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    The document contrasts macro and micro perspectives. The micro perspective focuses on the specific stakeholders a business interacts with directly, including customers, suppliers, competitors, and banks. It examines attributes like purchasing power, payment terms, product qualities, distribution channels, and strengths or weaknesses. The macro perspective takes a wider view of the social, economic, and political environment in which the business operates.

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    macro-micro-English

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    The document contrasts macro and micro perspectives. The micro perspective focuses on the specific stakeholders a business interacts with directly, including customers, suppliers, competitors, and banks. It examines attributes like purchasing power, payment terms, product qualities, distribution channels, and strengths or weaknesses. The macro perspective takes a wider view of the social, economic, and political environment in which the business operates.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views2 pages

    Macro Micro English

    Uploaded by

    lachenaud
    The document contrasts macro and micro perspectives. The micro perspective focuses on the specific stakeholders a business interacts with directly, including customers, suppliers, competitors, and banks. It examines attributes like purchasing power, payment terms, product qualities, distribution channels, and strengths or weaknesses. The macro perspective takes a wider view of the social, economic, and political environment in which the business operates.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Macro / Micro

    Macro :

    Micro :
    Customers Suppliers Competitors Banks
    - Purchasing - The prices - Weaknesses - Facilities
    power identified and strengths granted
    - The social - Payment - Product - Novelty of
    classes of the facilities qualities the services
    customers - Discounts and - Notoriéte - deadlines
    - State and promotions - The typology
    evolution of - Negotiation adopted
    assets ability - Distribution
    - Degree of - Strengths and channels
    attachment weaknesses
    (fidelity)
    - Purchasing
    behavior

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