MZ

2023
SocMedCon23
BEYOND THE HASHTAG, THE
SOCIAL MEDIA SCENE IN 2023

12th & 13th September 2023 Inclusive of breakfast,

Lemon Garden buffet &
2-tea breakes
Shangri-La Hotel, Kuala Lumpur
 WELCOME TO KUALA
LUMPUR'S FIRST EVER
SOCIAL MEDIA CONFERENCE

BONUS
TOPICS*
BLOCKCHAIN,
5 ★
LUNCHEON
CHINESE BUFFET
SOCMED

135+ 20+
REGIONAL SPEAKERS
ATTENDEES

16 3
KEYNOTE PANEL
SESSIONS SESSIONS

#SocMedCon23 MZ
SOCMEDCON 2023
SPEAKER LINEUP

ALISHA THORNLEY SU-REN NEO JAN MICHAEL CABRAL

Content Lead Head of Marketing Lead, Livestream Productions
UNILEVER, AUSTRALIA LINKEDIN APAC SHOPEE, PHILIPPINES

BONNIE CHIA ISABELLA WILLIAMS NAVIN RAINA

Marketing Lead Head of Enterprise Business
Head of Marketing
ACCENT GROUP LIMITED, LINKEDIN ASIA
WWF INTERNATIONAL,
SINGAPORE AUSTRALIA

PANKHURI K BONI ANDIKA FANNY ISRAR

Regional Brand Lead Head of Marketing Digital Marketing Manager
LUXASIA, SINGAPORE AIR ASIA SUPER APP PHILIPS, ASEAN

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 SOCMEDCON 2023
SPEAKER LINEUP

LYN LIM KULTIDA LEENABANCHONG KESTREL LEE

Expert Director Strategic Communications Lead Creative Lead
BAIN & CO, SINGAPORE ROCHE, THAILAND DENTSU, CHINA

SAUMYA GOILA ELIZABETH DASS

Regional Lead, Performance Marketing Cluster Director of Marketing
THE ECONOMIST, SINGAPORE HYATT HOTELS CORPORATION,
BANGKOK

STAY TUNED FOR

MORE SPEAKERS...

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 EVENTS CALENDAR
2023
NO TITLE DATES SPEAKER LOCATION

1 Digital Marketing Strategy 26-27 June Jordan Lomax One World Hotel, PJ

Designing A Digital Strategy for

Le Meridien Hotel,
2 Effective Organizational 26-27 June Evan Englezos
PJ
Transformation

3 Effective Contract Management 3-4 July Amir Mousa Shangri-La Hotel, KL

4 Advanced Internal Auditing Skills 5-6 July Amir Mousa Shangri-La Hotel, KL

Going Global: Business

5 11-12 July Dr Fiona Price Le Meridien, PJ
Communications Across Cultures

Digitalization Supply Chain

6 12-13 July CONFERENCE E&O Hotel, Penang
Conference

Presentation Skills: Crafting,

7 Delivering and Setting the 13-14 July Dr Fiona Price Le Meridien, PJ
Narrative

Effective Corporate
Communication & Its Role To
8 25-27 July Melanie Loy Le Meridien, PJ
Navigate The Organisational
Crisis

9 Resilience and Recovery Summit 26-27 July CONFERENCE Hilton Hotel, PJ

Big Data, AI and Future

10 2-3 August CONFERENCE Hilton Hotel, PJ
Technology World Summit 2023
Understanding Data Analytics,
11 Data Science and Machine 7-8 August Ajmal Aziz Avante Hotel, PJ
Learning
Brand Storytelling: Say Capri by Fraser
12 15-16 August Brook McCarthy
Something Worth Listening To Hotel
GreenTechCon23: An ESG &
13 Sustainability International 15-16 August CONFERENCE Sheraton Hotel, PJ
Conference

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 EVENTS CALENDAR
2023
NO TITLE DATES SPEAKER LOCATION

14 Branding in Digital Platforms 17-18 August Brook McCarthy Capri by Fraser

Leveraging Consumer Insights to Dr Andrew

15 21-22 August PJ (Hotel TBC)
Make Winning Innovations Scrivener
Mastering Product Development:
Dr Andrew
16 From Innovation to Successful 23-24 August PJ (Hotel TBC)
Scrivener
Launch
17 The Art Of Business Development 5-6 Sept Kanji Low PJ (Hotel TBC)

18 Corporate Strategy Workshop 5-6 Sept Ross Swan PJ (Hotel TBC)

19 Digital Procurement Conference 6-7 Sept CONFERENCE Hilton Hotel, PJ

Project Management Unleashed:

20 Harnessing the Power of 7-8 Sept Kanji Low PJ (Hotel TBC)
Effectiveness

21 Corporate Governance Workshop 11-12 Sept Amir Mousa KL (Hotel TBC)

SocMedCon23: Beyond The

22 Hashtag, The Social Media Scene 12-13 Sept CONFERENCE Hilton Hotel, PJ
in 2023
Corporate Social Responsibility
23 14-15 Sept Elizabeth Dass Hilton Hotel, PJ
Workshop
Contract Risk and Effective
24 13-15 Sept Amir Mousa KL (Hotel TBC)
Contract Management
25 HR Analytics Conference 20-21 Sept CONFERENCE Hilton Hotel, PJ

26 Quality Assurance Workshop 21-22 Sept Tammi Tan PJ (Hotel TBC)

Utilizing Excel The Right Way for

27 25-26 Sept Tammi Tan PJ (Hotel TBC)
Business Efficiencies

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 SOCMEDCON 2023
OVERVIEW
Welcome to "SocMedCon23: Beyond the Hashtag, The Social Media Scene
in 2023" conference! In this fast-paced digital era, social media continues
to reshape the way we connect, communicate, and do business. As we
step into 2023, it is imperative for professionals, marketers, and
enthusiasts to stay ahead of the curve and unlock the true potential of
social media platforms.

This exciting conference is designed to provide a comprehensive

exploration of the evolving social media landscape, equipping attendees
with the knowledge, insights, and strategies to navigate and thrive in this
dynamic digital realm. Join us as we delve into the latest trends, emerging
technologies, and transformative strategies that will shape the social
media landscape in 2023 and beyond.

Throughout the conference, industry experts, renowned influencers, and

forward-thinking professionals will share their expertise, success stories,
and practical insights, offering attendees a unique opportunity to learn,
network, and collaborate with like-minded individuals.

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SOCMEDCON23
IS DESIGNED TO HELP YOU TO...
Gain a deep understanding of the latest social media trends and
emerging platforms that will shape the digital landscape in 2023 and
beyond.

Learn effective strategies to leverage social media platforms for

brand building, customer engagement, and driving business growth.

Discover innovative approaches to influencer marketing, including

identifying the right influencers, and measuring campaign
effectiveness.

Explore the fusion of social media and e-commerce, and learn how to
optimize social platforms to drive sales and enhance the customer
experience.

Uncover the secrets of creating compelling content that resonates

with your audience across various social media platforms, including
emerging formats and storytelling techniques.

Gain insights into social media's role in social activism, corporate

social responsibility (CSR), and community engagement, and learn
how to harness social media for positive impact.

Network with industry experts, thought leaders, and fellow

professionals in the social media sphere, fostering collaborations and
expanding professional connections.
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 COURSE
OUTLINE
CONFERENCE

DAY ONE
DIVING INTO WHAT SOCIAL MEDIA CAN DO FOR YOUR BRAND
8.30AM - 9AM
REGISTRATION, WELCOME REFRESHMENTS & NETWORKING

9AM - 9.10AM
OPENING REMARKS BY CHAIRPERSON

SESSION 1: Social Media Trends and Strategies &Integrating CSR Into Your
Online Brand Story
9.10AM - 9.50AM - OPENING KEYNOTE: The Latest Social Media Trends Across
Channels
Saumya Goila (Head of Marketing, The Economist Singapore)

9.50AM - 10.30AM - Understanding Social Media Algorithms: How to Get Social

Media Work for Your Brand
Isabella Williams (Marketing Lead, Accent Group Limited Australia)

10.30AM - 11.00AM
REFRESHMENT AND NETWORKING SESSION

11.00AM - 11.40AM - BUILDING A SOCIALLY RESPONSIBLE BRAND ON SOCIAL

MEDIA: STRATEGIES FOR COMMUNICATING YOUR CSR VALUES AND
ACTIVITIES TO YOUR AUDIENCE
Elizabeth Dass Brown (Cluster Director of Marketing Communications, Hyatt
Hotels)

11.40AM - 12.20PM - PANEL 1: Discuss the importance of communicating CSR on

social media, and the best practices to make it a success
Moderator: TBC
Panelist:
1. Bonnie Chia
2. TBC
3. TBC
12.20PM - 12.40PM
Q&A Session 1
12.40PM - 2.00PM
Networking Luncheon (Lemon
Garden Buffet)
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 COURSE
OUTLINE
CONFERENCE

DAY ONE
DIVING INTO WHAT SOCIAL MEDIA CAN DO FOR YOUR BRAND

SESSION 2: Social Media X E-commerce & Personal Branding on Social

Media as a Sales Strategy
2.00PM - 2.40PM - Selling Strategies on Social Commerce: Livestream
shopping and social media-based checkout
Jan Michael Cabral (Livestream Production Lead, Shopee Philippines)

2.40PM - 3.20PM - PANEL 2: Social Commerce: Bridging the Gap Between Social
Media and E-commerce
Moderator: TBC
Panelist:
Lyn Lim (Expert Director, Bain & Co Singapore)
Su-Ren Neo (Head of Marketing APAC, LinkedIn)
TBC

3.20PM - 3.50PM
REFRESHMENT AND NETWORKING SESSION
3.50PM - 4.30PM - BUILDING A PERSONAL BRAND FOR SALES: GETTING
STARTED
Kultida Leenabanchong (Strategic Communications Lead, Roche Thailand)

4.30PM - 5.00PM - Unlocking the Power of LinkedIn: Strategies for Building Your
June Boo (Head of Asia Business, LinkedIn)

5.00PM - 5.20PM
Q&A Session 2
5.20PM
End of Day 1

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 COURSE
OUTLINE
CONFERENCE

DAY TWO
THE POWER OF EFFECTIVE CONTENT ON SOCIAL MEDIA

9AM - 9.10AM
OPENING REMARKS BY CHAIRPERSON

9.10AM - 9.50AM - Understanding Different Types of Social Media Content

Fanny Israr (Digital Marketing Manager, Philips Indonesia)

9.50AM - 10.30AM - PANEL 3: The Perfect Recipe: Crafting a Winning Mix of

Social Media Content
Moderator: Moderator name
Panelist:
Su-Ren Neo (Head of Marketing APAC, LinkedIn)
Boni Andika (Head of Marketing, Air Asia SuperApp)
TBC

10.30AM - 11.00AM
REFRESHMENT AND NETWORKING SESSION

SESSION 3: Creating Engaging Social Media Content (All About Videos)

11.00AM - 11.40AM - MASTERING TIKTOK:
1. Connecting TikTok to the rest of your social media strategy
2. A sneak peek into TikTok content that goes viral
Daria Willis (Global Social Media Manager, Tourism Australia)

11.40AM - 12.20PM -YouTube Marketing: What role does YouTube play in your
social media mix?
TBC

12.20PM - 12.40PM
Q&A Session 3
12.40PM - 2.00PM
Networking Luncheon (Lemon Garden
Buffet)

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 COURSE
OUTLINE
CONFERENCE

DAY TWO
THE POWER OF EFFECTIVE CONTENT ON SOCIAL MEDIA

SESSION 4: Creating Engaging Social Media Content (Integrated

Approach) & Social Media Marketing – Above and Beyond
2.00PM - 2.40PM - Influencer Marketing: Selecting the right influencers for
your brand
Alisha Thornley (Content Lead, Unilever Australia)

2.40PM - 3.20PM - User-Generated Content: Leveraging UGC to create

awareness and generate engagement for your brand
Bonnie Chia (Head of Marketing, WWF International)

3.20PM - 3.40PM
REFRESHMENT AND NETWORKING SESSION

3.40PM - 4.20PM - NFTS, BLOCKCHAINS ON SOCIAL MEDIA

TBC

4.20PM - 5.00PM - Chinese Social Media Channels: Introduction to Xiao Hong

Shu, WeChat and Weibo
Kestrel Lee (Creative Lead, Dentsu China)

5.00PM - 5.40PM - CLOSING KEYNOTE: EMERGING TRENDS AND FUTURE

INNOVATIONS IN SOCIAL MEDIA
Lyn Lim (Expert Director, Bain & Co)
5.40PM - 5.45PM
Closing Ceremony
5.45PM
End of Day 2

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 OUR ATTENDEES

CLIENTS WHO ATTENDED OUR PAST EVENTS AND WORKSHOPS

 ABOUT
MINDZALLERA

Mindzallera is a young and vibrant company that aims to

provide top quality, best training programs and
conferences to corporate and businesses in Malaysia. We
are HRDF-approved and recognize the human element in
the development of any business. Our company will SEPTEMBER 2022 ADVANCED MARKETING ANALYTICS

embark on this journey together as we provide the best

training program, locally and overseas, with the best
price in town to be delivered to the company's staff.
Progression in each of these training programs will be
our milestone of achievement and will move the SEPTEMBER 2022 REINFORCEMENT OF
CORPORATE STRATEGY WORKSHOP
business and staff's capability to higher heights.

We’ve had excellent feedback on our series of workshops

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to delegates to adapt to new circumstances and align
with new goals. Every workshop delivers best practices,
real-world examples and recommendations based on our
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leaders’ deep understanding of the challenges you face
every day. Each is completely customizable to meet your
organization’s unique needs and challenges.

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