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LinkedIn‌1
‌ 01‌G
‌ uide‌‌Structure‌ ‌
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O
‌ VERVIEW‌ ‌
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SECTION‌‌1:‌H
‌ ow‌‌to‌‌create‌‌a‌‌strong‌‌Linkedin‌‌Profile‌ ‌
○ ‌
○ The‌‌importance‌‌of‌‌having‌‌an‌‌“about‌‌me‌‌section”‌ ‌
○ Adding‌‌experiences‌ ‌
○ Adding‌‌licenses‌‌&‌‌certifications‌ ‌
○ Skill‌‌endorsements‌ ‌
○ Recommendations‌ ‌
‌
‌
SECTION‌‌2:‌H
‌ ow‌‌to‌‌create‌‌personalized‌‌invites‌‌when‌‌connecting‌‌with‌‌someone‌‌on‌‌LinkedIn‌ ‌
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○ How‌‌to‌‌increase‌‌your‌‌chances‌‌of‌‌obtaining‌‌a‌‌short‌‌phone‌‌call‌‌with‌‌a‌‌recruiter‌ ‌
○ How‌‌to‌‌professionally‌‌send‌‌messages‌‌to‌‌recruiters‌‌LinkedIn‌ ‌
‌
‌
‌
SECTION‌‌3:‌H
‌ ow‌‌to‌‌leverage‌‌LinkedIn‌‌to‌‌get‌‌an‌‌offer‌ ‌
‌
SECTION‌‌4:‌H
‌ ow‌‌to‌‌get‌‌referred‌‌to‌‌your‌‌dream‌‌company‌‌by‌‌using‌‌LinkedIn‌‌

SECTION‌‌5:‌‌ ‌

How‌‌to‌‌maintain‌‌good‌‌relationships‌‌with‌‌your‌‌connections‌‌on‌‌LinkedIn‌‌ ‌

SECTION‌‌6:‌H
‌ ow‌‌to‌‌create‌‌content‌‌on‌‌LinkedIn‌ ‌

○ How‌‌many‌‌hashtags‌‌to‌‌incorporate‌ ‌
○ How‌‌many‌‌tags‌‌to‌‌use‌ ‌
○ The‌‌prime‌‌time‌‌to‌‌post‌‌your‌‌content‌‌to‌‌receive‌‌the‌‌most‌‌engagement‌ ‌

All‌‌rights‌‌reserved‌‌•‌‌Quantel.in‌‌•‌‌2021‌ ‌
‌
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Section‌‌#1:‌‌Profile‌‌Optimization‌ ‌
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1. ‘‌‌About‌‌me’‌‌Section‌ ‌
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This‌‌is‌‌very‌‌critical‌‌because‌‌it‌‌will‌‌be‌‌the‌‌first‌‌impression‌‌of‌‌any‌‌professional‌‌who‌‌comes‌‌across‌‌
your‌‌profile.‌‌Recruiters‌‌and‌‌professionals‌‌often‌‌take‌‌6‌‌to‌‌7‌‌seconds‌‌to‌‌review‌‌a‌‌resume;‌‌the‌‌
same‌‌will‌‌apply‌‌for‌‌LinkedIn‌‌profiles.‌‌If‌‌you‌‌do‌‌not‌‌have‌‌a‌‌personalized‌‌summary,‌‌this‌‌will‌‌create‌‌
an‌‌unattractive‌‌first‌‌impression‌‌of‌‌anyone‌‌viewing‌‌your‌‌profile.‌ ‌
‌
Tips‌‌for‌‌about‌‌me‌‌section‌ ‌
1. Be‌‌personalized‌ ‌
2. Do‌‌not‌‌write‌‌in‌‌the‌‌third‌‌person‌‌(relates‌‌back‌‌to‌‌remaining‌‌personable‌‌-‌‌third‌‌person‌‌
appears‌‌too‌‌robotic)‌ ‌
3. Communicate‌‌subtly‌‌your‌‌unique‌‌value‌‌proposition‌‌(what‌‌makes‌‌you‌‌unique)‌ ‌
4. Tell‌‌your‌‌story‌ ‌
‌
2. Experiences‌ ‌
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When‌‌adding‌‌experiences‌‌to‌‌your‌‌profile,‌‌it‌‌is‌‌important‌‌to‌‌add‌‌relevant‌‌positions‌‌and‌‌make‌‌sure‌‌
to‌‌also‌‌add‌‌the‌‌descriptions‌‌underneath‌‌those‌‌titles‌‌to‌‌entail‌‌what‌‌the‌‌role‌‌entailed‌‌and‌‌the‌‌skills‌‌
you‌‌gained.‌
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‘Relevant‌‌positions’‌‌may‌‌not‌‌necessarily‌‌always‌‌be‌‌directly‌‌related‌‌to‌‌your‌‌desired‌‌career‌‌path.‌‌
For‌‌example,‌‌if‌‌you‌‌want‌‌to‌‌work‌‌as‌‌a‌‌management‌‌consultant,‌‌a‌‌key‌‌requirement‌‌is‌‌
understanding‌‌clientele‌‌needs.‌‌If‌‌you‌‌have‌‌experience‌‌as‌‌a‌‌customer‌‌service‌‌representative,‌‌
you‌‌can‌‌use‌‌transferable‌‌skills,‌‌such‌‌as‌‌dealing‌‌with‌‌people,‌‌solving‌‌customer‌‌complaints‌‌and‌‌
addressing‌‌their‌‌needs,‌‌etc.‌‌In‌‌other‌‌words,‌‌include‌‌experiences‌‌which‌‌also‌‌have‌‌transferable‌‌
skills‌‌to‌‌your‌‌desired‌‌career‌‌path.‌ ‌
‌
3. Licenses‌‌&‌‌Certifications‌ ‌
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These‌‌can‌‌be‌‌useful‌‌to‌‌showcase‌‌potential‌‌employers‌‌about‌‌the‌‌diverse‌‌skills‌‌you‌‌have,‌‌
especially‌‌if‌‌you‌‌lack‌‌experience.‌ ‌
‌
‌Tip‌:‌‌Do‌‌not‌‌include‌‌ALL‌‌the‌‌courses‌‌you‌‌have‌‌ever‌‌done.‌‌For‌‌example,‌‌if‌‌you‌‌have‌‌completed‌‌a‌‌
course‌‌that‌‌is‌‌completely‌‌irrelevant‌‌to‌‌your‌‌profile‌‌brand‌‌and‌‌goals‌‌on‌‌LinkedIn,‌‌there‌‌is‌‌not‌‌
much‌‌benefit‌‌in‌‌including‌‌it‌‌on‌‌your‌‌LinkedIn.‌‌Make‌‌sure‌‌they‌‌are‌‌either‌‌directly‌‌relevant,‌‌or‌‌
indirectly‌‌through‌‌transferable‌‌skills.‌ ‌

All‌‌rights‌‌reserved‌‌•‌‌Quantel.in‌‌•‌‌2021‌ ‌
‌
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4. Endorsements‌‌&‌‌Recommendations‌ ‌
‌
Endorsements‌‌and‌‌recommendations‌‌both‌‌showcase‌‌that‌‌other‌‌professionals‌‌have‌‌confidence‌‌
in‌‌your‌‌abilities‌‌and‌‌skills.‌‌This‌‌is‌‌why‌‌you‌‌should‌‌be‌‌reaching‌‌out‌‌to‌‌your‌‌connections,‌‌peers‌‌
from‌‌societies‌‌and‌‌clubs,‌‌professionals‌‌you‌‌have‌‌worked‌‌with‌‌or‌‌are‌‌currently‌‌working‌‌with.‌ ‌
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Tip:‌‌Endorse‌‌them‌‌first‌‌and‌‌then‌‌ask‌‌for‌‌one‌‌back.‌‌This‌‌will‌‌increase‌‌the‌‌probability‌‌of‌‌them‌‌
endorsing‌‌your‌‌skills.‌‌For‌‌recommendations,‌‌schedule‌‌a‌‌one‌‌on‌‌one‌‌call‌‌or‌‌video‌‌chat‌‌before‌‌
asking.‌‌Attempt‌‌to‌‌integrate‌‌within‌‌the‌‌conversation‌‌organically‌‌and‌‌also‌‌focus‌‌on‌‌how‌‌you‌‌
can‌‌provide‌‌them‌‌value.‌‌If‌‌you‌‌can‌‌provide‌‌value,‌‌extracting‌‌it‌‌(i.e.‌‌getting‌‌the‌‌
recommendation)‌‌will‌‌be‌‌more‌‌effective.‌ ‌
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Example‌‌of‌‌Experience‌‌Section‌‌on‌‌LinkedIn‌ ‌
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All‌‌rights‌‌reserved‌‌•‌‌Quantel.in‌‌•‌‌2021‌ ‌
‌
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‌
Section‌‌#2:‌‌Personalized‌‌Invitations‌‌for‌‌Recruiters‌ ‌
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Personalized‌‌Invites‌‌are‌‌a‌‌necessity‌‌when‌‌connecting‌‌with‌‌any‌‌professionals‌‌or‌‌recruiters.‌‌If‌‌you‌‌
do‌‌not‌‌send‌‌a‌‌personalized‌‌invitation,‌‌you‌‌could‌‌possibly‌‌never‌‌hear‌‌back‌‌from‌‌them.‌‌How‌‌to‌‌
professionally‌‌send‌‌invitations‌‌on‌‌LinkedIn‌‌is‌‌something‌‌most‌‌people‌‌struggle‌‌with.‌ ‌
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Here‌‌are‌‌a‌‌few‌‌important‌‌tips:‌ ‌
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1. Always‌‌state‌‌your‌‌purpose‌‌for‌‌the‌‌invitation‌ ‌
a. If‌‌it‌‌is‌‌for‌‌a‌‌recruiter,‌‌make‌‌sure‌‌to‌‌make‌‌the‌‌invitation‌‌relevant‌‌to‌‌them‌ ‌
b. Do‌‌this‌‌subtly‌‌(don’t‌‌type‌‌‘my‌‌purpose‌‌for‌‌reaching‌‌out‌‌is’).‌‌Simply‌‌
structure‌‌your‌‌message‌‌so‌‌they‌‌know‌‌why‌‌you‌‌are‌‌sending‌‌the‌‌invitation‌ ‌
2. Make‌‌it‌‌as‌‌easy‌‌as‌‌possible‌‌for‌‌them‌‌to‌‌reply‌‌back‌ ‌
a. They‌‌should‌‌not‌‌have‌‌to‌‌work‌‌too‌‌hard‌‌to‌‌reply‌‌back‌‌to‌‌you.‌ ‌
b. A‌‌good‌‌example‌‌is‌‌instead‌‌of‌‌asking‌‌for‌‌when‌‌they‌‌are‌‌free‌‌within‌‌the‌‌week,‌‌
send‌‌them‌‌time‌‌slots.‌‌If‌‌none‌‌of‌‌them‌‌work‌‌for‌‌them,‌‌you‌‌can‌‌find‌‌a‌‌work-around‌‌
according‌‌to‌‌when‌‌they‌‌are‌‌free‌ ‌
3. Be‌‌concise‌‌-‌‌Make‌‌it‌‌short,‌‌simple,‌‌and‌‌effective‌ ‌
4. Grammar‌‌check‌ ‌
a. Recruiters‌‌notice‌‌this.‌‌Make‌‌sure‌‌to‌‌check‌‌any‌‌grammatical‌‌errors‌‌(tip:‌‌install‌‌a‌‌
grammar‌‌and‌‌spell‌‌check‌‌extension‌‌for‌‌your‌‌browser).‌‌Our‌‌recommendation‌‌is‌ ‌
Grammarly.‌ ‌

After‌‌you‌‌are‌‌in‌‌dialogue‌‌with‌‌the‌‌recruiter,‌‌make‌‌sure‌‌you‌‌maintain‌‌a‌‌relationship‌‌with‌‌them‌‌so‌‌
you‌‌can‌‌both‌‌provide‌‌and‌‌extract‌‌the‌‌most‌‌value.‌‌Here‌‌is‌‌an‌‌example‌‌template‌‌of‌‌one‌‌way‌‌to‌‌
structure‌‌your‌‌invite:‌ ‌
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Dear‌‌(Recruiter/Professional),‌ ‌
‌
I‌‌found‌‌your‌‌profile‌‌through‌‌ a
‌ nd‌‌wanted‌‌to‌‌reach‌‌out‌‌to‌‌discuss‌‌working‌‌at‌‌(insert‌‌
organization‌‌name).‌‌I‌‌have‌‌__________(insert‌‌time‌‌frame‌‌of‌‌experience‌‌-‌‌e.g.‌‌2‌‌years)‌‌of‌‌
experience‌‌working‌‌in‌‌ (‌ insert‌‌position/field‌‌of‌‌experience)‌‌and‌‌am‌‌currently‌‌seeking‌‌
new‌‌opportunities.‌‌It‌‌would‌‌be‌‌great‌‌to‌‌chat‌‌about‌‌my‌‌background‌‌and‌‌the‌‌current‌‌position‌‌
opening‌‌for‌‌ (‌ insert‌‌position‌‌name‌‌you‌‌are‌‌applying‌‌for).‌‌I‌‌hope‌‌to‌‌hear‌‌from‌‌you‌‌soon!‌
‌
Regards,‌‌ ‌
(Your‌‌name)‌ ‌

All‌‌rights‌‌reserved‌‌•‌‌Quantel.in‌‌•‌‌2021‌ ‌
‌
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Section#3:‌‌How‌‌to‌‌leverage‌L
‌ inkedIn‌t‌ o‌g
‌ et‌‌an‌‌offer‌ ‌
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An‌‌important‌‌misconception‌‌with‌‌LinkedIn‌‌is‌‌that‌‌it‌‌is‌‌merely‌‌a‌‌job‌‌searching‌‌platform,‌‌but‌‌the‌‌
truth‌‌is‌‌that‌‌LinkedIn‌‌is‌‌a‌‌professional‌‌social‌‌media‌‌platform.‌‌It‌‌allows‌‌you‌‌to‌‌connect‌‌with‌‌
individuals‌‌from‌‌all‌‌over‌‌the‌‌world‌‌and‌‌develop‌‌meaningful‌‌relationships‌‌that‌‌can‌‌serve‌‌as‌‌the‌‌
foundation‌‌for‌‌big‌‌things‌‌in‌‌the‌‌future.‌ ‌
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With‌‌this‌‌being‌‌said,‌‌LinkedIn‌‌can‌‌help‌‌you‌‌in‌‌many‌‌ways,‌‌and‌‌one‌‌of‌‌them‌‌is‌‌to‌‌land‌‌your‌‌

dream‌‌offer!‌‌Check‌‌below‌‌how:‌

➔‌‌Schedule‌‌a‌‌coffee‌‌chat‌‌with‌‌a‌‌recruiter‌‌or‌‌a‌‌professional‌‌and‌‌post‌‌about‌‌it‌‌on‌‌LinkedIn‌ ‌
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One‌‌of‌‌the‌‌ways‌‌of‌‌getting‌‌yourself‌‌noticed‌‌by‌‌the‌‌company‌‌of‌‌your‌‌dreams‌‌is‌‌by‌‌scheduling‌‌
coffee‌‌chats‌‌with‌‌professionals‌‌that‌‌work‌‌there‌‌and‌‌asking‌‌for‌‌permission‌‌to‌‌post‌‌about‌‌it‌‌on‌‌
LinkedIn!‌‌This‌‌will‌‌not‌‌only‌‌make‌‌you‌‌stand‌‌out‌‌with‌‌that‌‌person,‌‌but‌‌it‌‌will‌‌also‌‌help‌‌yourself‌‌get‌‌
new‌‌views‌‌from‌‌other‌‌employees‌‌from‌‌the‌‌company.‌ ‌
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LinkedIn‌‌can‌‌also‌‌help‌‌you‌‌get‌‌referrals‌‌at‌‌your‌‌dream‌‌companies.‌‌We‌‌previously‌‌discussed‌‌
how‌‌you‌‌can‌‌connect‌‌and‌‌establish‌‌relationships‌‌with‌‌professionals‌‌on‌‌the‌‌platform,‌‌so‌‌one‌‌thing‌‌
you‌‌can‌‌do‌‌to‌‌move‌‌forward‌‌is‌‌to‌‌ask!‌ ‌
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What‌‌does‌‌this‌‌mean?‌ ‌
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In‌‌life,‌‌if‌‌you‌‌don’t‌‌ask,‌‌you‌‌don’t‌‌get!‌‌Sometimes‌‌all‌‌it‌‌takes‌‌is‌‌one‌‌question‌‌or‌‌one‌‌message.‌‌
We‌‌stress‌‌the‌‌importance‌‌of‌‌networking‌‌and‌‌establishing‌‌the‌‌relationship‌‌first‌‌because‌‌
networking‌‌is‌‌NOT‌‌a‌‌transactional‌‌process.‌‌Networking‌‌is‌‌an‌‌exchange‌‌of‌‌value,‌‌and‌‌one‌‌of‌‌
the‌‌values‌‌you‌‌can‌‌get‌‌is‌‌a‌‌REFERRAL!‌ ‌
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All‌‌rights‌‌reserved‌‌•‌‌Quantel.in‌‌•‌‌2021‌ ‌
‌
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‌ ection‌#
S ‌ 4:‌‌Getting‌‌referred‌‌to‌‌your‌‌dream‌‌company‌‌by‌‌using‌‌
LinkedIn‌ ‌
‌
Getting‌‌a‌‌referral‌‌is‌‌one‌‌of‌‌the‌‌most‌‌desired‌‌results‌‌of‌‌networking‌‌with‌‌professionals‌‌and‌‌
recruiters.‌‌Given‌‌that‌‌virtual‌‌recruitment‌‌is‌‌occurring‌‌due‌‌to‌‌COVID,‌‌LinkedIn‌‌is‌‌a‌‌vital‌‌tool‌‌for‌‌
the‌‌recruitment‌‌process‌‌and‌‌receiving‌‌a‌‌referral.‌‌You‌‌may‌‌ask,‌‌how‌‌do‌‌I‌‌get‌‌a‌‌Referral?‌ ‌
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Here‌‌are‌‌a‌‌few‌‌key‌‌tips‌‌on‌‌landing‌‌a‌‌referral‌‌through‌‌LinkedIn‌ ‌
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1. Send‌‌a‌‌personalized‌‌invitation‌‌to‌‌the‌‌recruiter‌‌or‌‌professional‌‌within‌‌the‌‌firm‌ ‌
a. More‌‌detail‌‌in‌‌Section‌‌1‌ ‌
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2. Schedule‌‌a‌‌quick‌‌coffee‌‌chat‌‌with‌‌the‌‌recruiter‌‌or‌‌professional‌ ‌
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3. Post‌‌your‌‌experience‌‌conversing‌‌with‌‌them‌‌on‌‌LinkedIn‌ ‌
a. More‌‌detail‌‌in‌‌Section‌‌3‌ ‌
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4. Upon‌‌your‌‌first‌‌conversation,‌‌it‌‌is‌‌very‌‌unlikely‌‌they‌‌will‌‌immediately‌‌offer‌‌to‌‌give‌‌a‌‌
referral‌‌voluntarily.‌‌Do‌‌one‌‌of‌‌two‌‌things‌ ‌
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a. Use‌‌your‌‌judgment‌‌to‌‌understand‌‌if‌‌the‌‌conversation‌‌went‌‌well.‌‌If‌‌yes,‌‌try‌‌to‌‌organically‌ ‌
Integrate‌‌your‌‌ask‌‌of‌‌wanting‌‌a‌‌referral‌‌in‌‌the‌‌conversation‌ ‌
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b. If‌‌you‌‌feel‌‌as‌‌if‌‌more‌‌conversations‌‌are‌‌necessary,‌‌schedule‌‌another‌‌call‌‌(after‌‌
your‌‌post‌‌about‌‌the‌‌initial‌‌call),‌‌and‌‌ask‌‌for‌‌a‌‌referral‌‌then.‌ ‌
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5. Connect‌‌on‌‌levels‌‌beyond‌‌work‌‌-‌‌sometime‌‌common‌‌ground‌‌on‌‌aspects‌‌such‌‌as‌‌
hobbies‌‌and‌‌outside‌‌work‌‌related‌‌matter‌‌makes‌‌it‌‌more‌‌easy‌‌to‌‌converse‌‌the‌‌person‌‌
and‌‌also‌‌helps‌‌create‌‌a‌‌more‌‌genuine‌‌relationship‌ ‌
‌

All‌‌rights‌‌reserved‌‌•‌‌Quantel.in‌‌•‌‌2021‌ ‌
‌
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Section‌#
‌ 5:‌H
‌ ow‌‌to‌‌maintain‌‌good‌‌relationships‌‌with‌‌your‌‌
connections‌‌on‌L ‌ inkedIn:‌ ‌
So,‌‌you‌‌have‌‌reached‌‌out‌‌to‌‌that‌‌recruiter‌‌or‌‌professional‌‌on‌‌LinkedIn…‌‌Now‌‌

what?‌‌A‌‌lot‌‌of‌‌you‌‌might‌‌be‌‌asking‌‌yourselves‌‌this‌‌question.‌ ‌

The‌‌truth‌‌is,‌‌a‌‌big‌‌percentage‌‌of‌‌LinkedIn‌‌users‌‌stays‌‌in‌‌the‌‌introduction‌‌stage‌‌when‌‌reaching‌‌out‌‌to‌‌
their‌‌connections.‌‌Following‌‌up‌‌and‌‌saying‌‌thank‌‌you‌‌are‌‌as‌‌important!‌‌But‌‌how‌‌do‌‌you‌‌follow‌‌up?‌ ‌
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a. Update‌‌your‌‌connections‌‌on‌‌any‌‌news‌‌in‌‌your‌‌career‌‌journey‌ ‌
b. Ask‌‌them‌‌about‌‌any‌‌news‌‌on‌‌their‌‌career‌‌journey‌ ‌
c. Invite‌‌them‌‌for‌‌a‌‌coffee‌‌chat‌‌to‌‌catch‌‌up‌ ‌
d. Ask‌‌them‌‌if‌‌you‌‌can‌‌show‌‌them‌‌any‌‌project‌‌or‌‌new‌‌initiatives‌‌you‌‌are‌‌working‌‌on‌ ‌
e. Ask‌‌for‌‌new‌‌feedback‌ ‌
f. Send‌‌thank‌‌you‌‌notes‌
g. Check‌‌on‌‌their‌‌feeds‌‌and‌‌catch‌‌up‌‌on‌‌your‌‌last‌‌conversations‌ ‌
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Section‌‌#6:‌‌Content‌‌Strategies‌1
‌ 01‌ ‌
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1. Establish‌‌your‌‌purpose‌ ‌
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Why‌‌you‌‌are‌‌posting‌‌on‌‌LinkedIn‌‌is‌‌an‌‌important‌‌question‌‌to‌‌keep‌‌in‌‌mind‌‌when‌‌creating‌‌content.‌ ‌
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Here‌‌are‌‌key‌‌things‌‌to‌‌consider:‌ ‌
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a. Are‌‌you‌‌creating‌‌content‌‌for‌‌your‌‌audience?‌ ‌
b. Share‌‌your‌‌story,‌‌be‌‌authentic‌‌and‌‌genuine.‌‌Don’t‌‌do‌‌it‌‌because‌‌you‌‌have‌‌to.‌‌Do‌‌it‌‌
because‌‌you‌‌want‌‌to‌ ‌
c. Is‌‌your‌‌content‌‌well‌‌received?‌‌A‌‌way‌‌to‌‌find‌‌out‌‌whether‌‌or‌‌not‌‌your‌‌content‌‌is‌‌well‌‌
received‌‌is‌‌by‌‌asking‌‌your‌‌audience‌‌or‌‌making‌‌a‌‌survey‌‌asking‌‌meaningful‌‌questions‌ ‌
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All‌‌rights‌‌reserved‌‌•‌‌Quantel.in‌‌•‌‌2021‌ ‌
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Some‌‌of‌‌these‌‌questions‌‌can‌‌be:‌ ‌
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i. What‌‌do‌‌you‌‌enjoy‌‌most‌‌about‌‌my‌‌content?‌ ‌
ii. What‌‌is‌‌your‌‌favorite‌‌post‌‌from‌‌my‌‌content?‌ ‌
iii. Is‌‌there‌‌anything‌‌you‌‌would‌‌like‌‌to‌‌see‌‌in‌‌my‌‌LinkedIn‌‌moving‌‌forward?‌ ‌
iv. Is‌‌there‌‌anything‌‌you‌‌would‌‌like‌‌me‌‌to‌‌change‌‌about‌‌what‌‌I‌‌post?‌ ‌
v. What‌‌type‌‌of‌‌resources‌‌would‌‌you‌‌like‌‌to‌‌get?‌ ‌
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2. Engage‌‌with‌‌others‌ ‌
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One‌‌of‌‌the‌‌main‌‌mistakes‌‌we‌‌have‌‌seen‌‌on‌‌aspiring‌‌content‌‌creators‌‌is‌‌that‌‌they‌‌tend‌‌to‌‌forget‌‌
about‌‌the‌‌importance‌‌of‌‌engaging‌‌with‌‌other‌‌people’s‌‌content.‌‌Creating‌‌the‌‌actual‌‌content‌‌is‌‌as‌‌
important‌‌as‌‌engaging‌‌with‌‌others.‌ ‌
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➢ But‌‌what‌‌do‌‌we‌‌mean‌‌by‌‌engaging‌‌with‌‌others?‌ ‌
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Liking,‌‌sharing‌‌and‌‌commenting‌‌thoughtful‌‌responses‌‌to‌‌other‌‌content‌‌creators‌‌as‌‌well‌‌as‌‌the‌‌
people‌‌you‌‌follow‌‌will‌‌make‌‌a‌‌huge‌‌difference‌‌on‌‌your‌‌overall‌‌engagement.‌‌You‌‌will‌‌start‌‌seeing‌‌
more‌‌people‌‌engaging‌‌with‌‌your‌‌content,‌‌and‌‌you‌‌will‌‌build‌‌a‌‌new‌‌community‌‌on‌‌your‌‌LinkedIn.‌ ‌
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All‌‌rights‌‌reserved‌‌•‌‌Quantel.in‌‌•‌‌2021‌ ‌
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3. Hashtags‌‌to‌‌use‌ ‌
‌
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- Following‌‌hashtags‌‌on‌‌LinkedIn‌‌is‌‌a‌‌
great‌‌way‌‌to‌‌connect‌‌with‌‌others,‌‌be‌‌up‌‌to‌‌
date‌‌with‌‌news‌‌and‌‌increase‌‌your‌‌engagement‌ ‌
- It‌‌is‌‌recommended‌‌to‌‌only‌‌use‌‌4-5‌‌
hashtags‌‌per‌‌post‌‌so‌‌that‌‌the‌‌visuals‌‌of‌‌your‌‌
post‌‌don’t‌‌get‌‌messy‌ ‌
‌
‌
Bad‌‌use‌‌of‌‌hashtags:‌ ‌
‌

‌
Good‌‌use‌‌of‌‌hashtags:‌ ‌
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All‌‌rights‌‌reserved‌‌•‌‌Quantel.in‌‌•‌‌2021‌ ‌
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1.‌‌Prime‌‌time‌‌to‌‌receive‌‌more‌‌engagement‌ ‌
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After‌‌many‌‌testing‌‌and‌‌failures,‌‌we‌‌have‌‌come‌‌to‌‌the‌‌conclusion‌‌that‌‌depending‌‌on‌‌which‌‌
community‌‌you‌‌build‌‌on‌‌LinkedIn.‌ ‌
‌
Let’s‌‌say‌‌your‌‌community‌‌is‌‌primarily‌‌in‌‌the‌‌UK‌‌but‌‌you‌‌are‌‌in‌‌the‌‌US,‌‌then‌‌chances‌‌are‌‌you‌‌
would‌‌want‌‌to‌‌adjust‌‌some‌‌of‌‌your‌‌posts‌‌to‌‌your‌‌target‌‌audience,‌‌in‌‌this‌‌case‌‌the‌‌US.‌ ‌
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With‌‌this,‌‌it‌‌is‌‌important‌‌to‌‌emphasize‌‌that‌‌knowing‌‌who‌‌your‌‌target‌‌audience‌‌is‌‌represents‌‌a‌‌
crucial‌‌part‌‌of‌‌your‌‌success‌‌in‌‌content‌‌creation.‌ ‌
‌
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Good‌‌times‌‌to‌‌post‌‌content:‌ ‌
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8:00AM-10:00AM‌‌IST‌ ‌
11:00AM-13:00‌‌AM‌‌IST‌ ‌
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All‌‌rights‌‌reserved‌‌•‌‌Quantel.in‌‌•‌‌2021‌ ‌
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You‌c‌ an‌v
‌ isit‌o
‌ ur‌‌website‌‌and‌‌social‌‌media‌‌handles‌‌to‌‌get‌‌in‌‌touch‌‌
with‌‌our‌t‌ eam‌‌directly.‌ ‌
‌
We‌‌are‌‌excited‌‌and‌‌always‌‌ready‌‌to‌‌provide‌‌you‌‌career‌‌support.‌ ‌
‌
You‌m‌ ay‌‌click‌‌the‌‌icons‌‌on‌‌this‌‌page‌‌to‌‌visit‌‌us‌a
‌ nd‌b
‌ ook‌‌your‌‌
session‌‌with‌o ‌ ur‌‌Expert‌‌Mentors‌‌now!‌ ‌
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‌ ‌ ‌ ‌ ‌ ‌‌ ‌
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All‌‌rights‌‌reserved‌‌•‌‌Quantel.in‌‌•‌‌2021‌ ‌