MAHARAJA AGRASEN INSTITUE OF MANAGEMENT STUDIES

Affiliated to GGS IP University, Recognized u/s 2(f) of UGC

Recognized by Bar Council of India; ISO 9001: 2015 Certified Institution
Sector 22, ROHINI, DELHI -110086

LECTURE PLAN & RESOUECES

Academic Session: March 2023 – July 2023 Semester - Second
Programme: BA (JMC) Semester: II

Subject/Course: Health Communication (Elective Course) Code: BA (JMC) 108

Credits: 4 L/T/P:4/0/0

Faculty: Prof (Dr.) Vinita Gupta

A. Introduction:
Course Objective: On completion of this course, the student should be able to:

 define Public Health

 describe need and importance of Health Communication
 utilize knowledge gained in reporting and writing on health & lifestyle issues

B. Course Outcomes: At the end of the course, students will be able to:
BA(JMC)108 Health communication

COBA(JMC)108.1 Define the concept of Public Health and Public Health Care System in India
Describe Reporting, Writing and Editing skills on Health Issues by using various
COBA(JMC)108.2 sources
COBA(JMC)108.3 Examine the role and importance of Health Care Campaigns
COBA(JMC)108.4 Analyze various media platforms suitable for Health Communication
Select Behaviour Change Strategies and implement them to bring change in the
COBA(JMC)108.5 behavioural pattern of targeted audience.
COBA(JMC)108.6 Design IEC ( Information Education Communication) for Health Campaigns
C. PROGRAM OUTCOMES

PO Critical Thinking: Take informed actions after

1 identifying the assumptions that frame our thinking and
actions, checking out the degree to which these
assumptions are accurate and valid, and looking at our
ideas and decisions (intellectual, organizational, and
personal) from different perspectives.
PO Effective Communication: Speak, read, write and
2. listen clearly in person and through electronic media in
English and in one Indian language, and make meaning
of the world by connecting people, ideas, books, media
and technology.
PO . Social Interaction: Elicit views of others, mediate
3. disagreements and help reach conclusions in group
settings.
PO Effective Citizenship: Demonstrate empathetic social
4. concern and equity centered national development, and
the ability to act with an informed awareness of issues
and participate in civic life through volunteering.

PO Ethics: Recognize different value systems including

5. your own, understand the moral dimensions of your
decisions, and accept responsibility for them.

PO . Environment and Sustainability: Understand the

6. issues of environmental contexts and sustainable
development.

PO . Self-directed and Life-long Learning: Acquire the

7. ability to engage in independent and life-long learning
in the broadest context socio-technological changes

D. PROGRAM SPECIFIC OUTCOMES

PSO.1 Understand the nature, basic concepts and ethical

aspects of Journalism and Mass Communication
PSO.2 Analyze the Indian Media Scenario in global
 perspective in Socio – Political – Economic –
Environmental context.

PSO.3 Apply editing, designing, production techniques and

use software relevant to the dynamic media world.
PSO.4 Understand the application of the communication
theories, research in pursuit of truth, accuracy and
fairness across all media platforms.

E. PEDAGOGY: The combination of the following techniques was used:

 Lectures

 Presentations, Documentary Film Screening

 Classroom Activities: Debate, Quiz, Seminar

 Discussions, Questions & Answers

 Case Studies

F. Evaluation:

Criteria Description Maximum Marks

Mid-Term Exam 15
Internal Assessment Test/Quiz 5
Assignment/Attendance 5
External Assessment End-Term Exam 75
TOTAL 100

G. GGS IPU Syllabus

BA(JMC) 108 : Health Communication (Elective Course)

L-4, T/P:0 Credits -4 Max Marks 100

SECOND SEMESTER

HEALTH COMMUNICATION
 COURSE CODE: BA (JMC) 108 L: 4 T/P: 0 CREDITS: 4
External Evaluation: 75 Marks Internal Evaluation: 25 Marks Total Marks: 100

Objectives of the Course

On completion of this course, the student should be able to:
 define Public Health
 describe need and importance of Health Communication
 utilize knowledge gained in reporting and writing on health & lifestyle issues

Un Unit I: [Introduction to Public Health] L: 12

1. Public Health: Definition & Concept
2. Health Awareness and Role and Importance of Yoga
3. Major Public Health and Lifestyle Issues in India
4. Public Health Care System in India: Issues & Problems in Rural and Urban India
5. India as a Medical Tourism Destination

Unit II: [Introduction to Health Journalism] L: 12

1. Health Journalism: Concept, Need and Importance

2. Roles &Responsibilities of a Health Journalist
3. Sources of Health Reporting: NFHS reports, UNICEF reports, WHO, Census
4. Role of Media in Public Health CareCampaigns: Polio, HIV/AIDS, Reproductive Child Health

Unit III: [Health Reporting and Writing] L: 12

1. Ethics in Health Reporting

2. Structure and Guidelines for Health Reporting
3. Health Reporting for Various Media: Traditional and Digital Media
4. Writing for Public Health Care: Think Globally and Write Locally

Unit IV: [Health Communication] L: 12

1. Define Information Education Communication (IEC): Concept and Functions

2. Define Behaviour Change Communication (BCC): Concept and Functions
3. Design Communication Campaign:Pre-test and Evaluation
4. Future of Health Communication and Career Prospects
 Suggested Readings & E-resources:

1. Jethwaney, J. N. (2016). Social Sector Communication in India: Concepts, Practices,

and Case Studies: New Delhi: Sage Publications.
2. Narula Uma : (2019) , Health Care Communication In India: Contexts & Trends , Har
– Anand Publications Pvt. Ltd.
3. Robert C. Hornik (2002) Public Health Communication: Evidence for Behavior Change.
Contributors, Lawrence Erlbaum Associates
4. Schwitzer, G. (2009). The State of Health Journalism in the U.S. Menlo Park, CA: Henry J.
Kaiser Family
Foundation.
5. S. Renata (2013). Health Communication: From Theory to Practice, John Wiley & Sons
6. www. Nathealthindia.org: Healthcare Federation of India
7. www.healthjouralism.org, Association of Health Care Journalists
8. www.reportingonhealth.org, Reporting on the Health, The Health Journalism Fellowship
9. www.jomc.unc.edu, Science and Medical Journalism
10. www.nrhm.gov.in
11. www.unicef.org/publications
12. www.mohfw.nic.in
13. https://www.youtube.com/watch?v=zioQQ3pmjtE (Film MEENA by UNICEF, The Girls
Came Back)
14. https://www.youtube.com/watch?v=qnRYC4Mo2T4 (Film MEENA by UNICEF, Meena in
the City)
15. https://www.youtube.com/watch?v=9MrkjQs9LQM (Film MEENA by UNICEF, Life has
Changed)

Note: Latest edition of text/reference books shall be used

e-books-

Books on Health Communication: Links

H. Lecture Plan: 48
Lecture Topic(s) Mode of Corresponding Mode of
No. Delivery CO Assessing
CO

1 Introduction to Health Lecture and CO1 Assignment,

Communication Discussion MCQ Test

2 Definition & Concept of Health Lecture and CO1 Assignment,

Communication Discussion MCQ Test

3 Public Health: Introduction Lecture & CO1 Assignment,

Discussion MCQ Test

4 Public Health: History & Lecture CO2 Assignment,

Concept MCQ Test

5 Major Public Lecture , CO1 Assignment,

Health Threats & Discussion & MCQ Test
Challenges Presentation

6 Lecture , CO1 Assignment,

Major lifestyle Issues & Discussion & MCQ Test
Diseases Presentation

7 . Lecture , CO1 Assignment,

Public Health Care System in Presentation MCQ Test
India

8 Role of Public Health Care Lecture CO1 Assignment,

System in Making a Country Presentation , MCQ Test
Disease Free Film Screening
9 Health Awareness & Yoga Lecture , CO1 Assignment,
Presentation , MCQ Test
Film Screening
10 Role of Yoga in Maintaining Lecture and CO1 Assignment,
Good Health Discussion, MCQ Test
Presentation

11 Introduction of Medical Tourism Lecture and CO1 Assignment,

Discussion, MCQ Test
Presentation

12 India as Emerging Medical Lecture and CO1 Assignment,

Tourist Destination Presentation MCQ Test

13 Lecture and CO2 Test,Assign

Introduction to Health Discussion ment, MCQ
Journalism Test

14 Concept of Health Journalism Lecture and CO2,

Discussion Test,Assign
ment, MCQ
Test

15 Need & Importance of Health Lecture and CO2 Test,Assign

Journalism Discussion ment, MCQ
Test

16 Role of a Health Journalist Lecture and CO2 Test,Assign

Discussion ment, MCQ
Test

17 Responsibilities of a Health Lecture and CO2 Test,Assign

Journalist Discussion ment, MCQ
Test

18 Skills Required fort a Health Lecture and CO2 Test,

Journalist Discussion Assignment,
MCQ Test

19 Sources for Health Reporting Lecture and CO2 Test,

Assignment,
 Discussion MCQ Test

20 Sources for Health Reporting: Lecture and CO2 Test,

NFHS (National Family Health Presentation Assignment,
Services) MCQ Test

21 Sources for Health Reporting: Lecture and CO2 Test,Assign

UNICEF, WHO Discussion, Film ment, MCQ
Screening Test

22 Sources for Health Reporting: Lecture and CO2 Test,

Census, Hospitals, Medical Discussion Assignment,
Journals MCQ Test

23 Public Health Care Campaign Lecture and CO3 Test,

and its Importance Discussion Assignment,
MCQ Test

24 Public Health Care Campaigns: Lecture and CO3 Test,

POLIO, HIV/AIDS, Discussion, Assignment,
Reproductive Child Health, Anti Presentation MCQ Test
Drug

25 Introduction to Health Reporting Lecture and CO2 Assignment,

Discussion MCQ Test

26 Skills Required for Health Lecture and CO2 Assignment,

Reporting Discussion MCQ Test

27 Ethics in Health Reporting and Lecture and CO2 Assignment,

Writing Discussion MCQ Test

28 Health Reporting and Stake of Lecture and CO2 Assignment,

Public Health Discussion MCQ Test
29 Structure and Guidelines for Lecture and CO2 Assignment,
Health Reporting Discussion MCQ Test

30 Health Reporting for Various Lecture and CO4 Assignment

Media Discussion and Mid-
Term Exam

31 Health Reporting for Traditional Lecture and CO4 Assignment

Media Discussion and Mid-
Term Exam

32 Health Reporting for Digital Lecture and CO4 Assignment

Media Discussion and Mid-
Term Exam

33 Challenges in Health Reporting Lecture and CO4 Assignment

Discussion and Mid-
Term Exam

34 Writing on Public Health Care Lecture and CO2 Assignment,

Issues Discussion MCQ Test

35 Precautions in Writing Lecture and CO2. CO4 Assignment

on Health Care Issues Discussion and Mid-
Term Exam

36 Think Globally Write Locally Lecture and CO4 Assignment

Discussion and Mid-
Term Exam

37 Information Education Lecture and CO6 Assignment,

Communication (IEC) Discussion MCQ Test
Introduction

38 Information Education Lecture and CO6 Assignment,

Communication (IEC) ; Concept Discussion MCQ Test
& Importance

39 Role & Functions of Lecture and CO6 Assignment,

Information Education
 Communication (IEC) Discussion MCQ Test

40 Understanding Behaviour Lecture and CO5 Assignment,

Change Communication (BCC) Discussion MCQ Test

41 Behaviour Change Lecture and CO5 Assignment,

Communication (BCC) : Discussion MCQ Test
Concept & Importance

42 Role and Functions of Lecture and CO5 Assignment,

Behaviour Change Discussion MCQ Test
Communication (BCC)

43 Communication Campaigns: Lecture and CO6 Assignment,

Importance Discussion MCQ Test

44 Designing a Communication Lecture and CO6 Assignment,

Campaign Discussion MCQ Test

45 Pre testing & Evaluation of Lecture and CO6 Assignment,

Communication Campaign Discussion, Case MCQ Test
Study

46 Career in Health Lecture and CO4 Assignment

Communication: As a Journalist Discussion and Mid-
Term Exam

47 Career in Health Lecture and CO4 Assignment

Communication: PR and Other Discussion and Mid-
Industries Term Exam

48 Future in Health Communication Lecture and CO4 Assignment

Discussion and Mid-
Term Exam
 I. COURSE ARTICULATION MATRIX: (MAPPING OF COs WITH POs & PSOs)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
COBA(JMC)108.1 - - 2 3 1 2 1 2 2- -
COBA(JMC)108.2 2 3 2- 1- - - - - 3
COBA(JMC)108.3 2 3 1 1 2 - - 2 3 2
COBA(JMC)108.4 - 2- - - 2 1- 2 3 2
COBA(JMC)108.5 2 2 2 1 1 2 -- 2 - 2
COBA(JMC)108.6 3 3 2 3 2 3 1 2 1 2 2

“-”- No Correlation; 1-Low Correlation; 2- Moderate Correlation; 3-Substantial Correlation

J. Expectations from Students:

1. Shall read the topics in advance before coming to the class.
2. Shall read newspaper and follow news to keep a track of latest in the field of
development.
3. Shall be interactive in classes.
4. Shall complete all the assignments/projects in time.
5. Shall be punctual and regular in the classes (minimum 75% attendance as per GGSIP
University Ordinance).

Name : Prof. (Dr.) Vinita Gupta

Designation: Professor & Head (Journalism & Mass Communication)
Room & Block No.: Room no. 702, Block No. 7
Mobile/ Whatsapp No.: 9810085131
Email ID : vinitagupta.faculty@maims.ac.in