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International Business Strategy and How To Order

Cross-Cultural Management
An Applied Approach Online
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Nicole Franziska Richter, Associate Professor of
International Business, Jesper Strandskov, Professor Get up to 20% discount when you order
Emeritus of International Business, Department of Business online
and Management, University of Southern Denmark, By Email
Denmark, Sven Hau , Professor of Human Resource
Management, Department of Humanities and Social UK/ROW: sales@e-elgar.co.uk
Sciences, Helmut Schmidt University, Hamburg, Germany N/S America: elgarsales@e-elgar.com
and Vasyl Taras, Associate Professor of International
Business, University of North Carolina at Greensboro, US By Phone
is comprehensive yet accessible textbook provides UK/ROW: +44 (0) 1243 843291
readers with an advanced and applied approach to N/S America: (800) 390-3149
traditional international business that integrates key cross-
cultural management topics. Its ten chapters give profound
insights into analysing, selecting and entering international
markets, strategic partnerships, strategic positioning, global value chains, organizational
designs, intercultural interaction, leadership and motivation and international human resources
management. For each of these topics, advanced and contemporary theoretical and analytical Connect With Us
frameworks are discussed and translated into toolsets that will assist readers in solving practical
challenges. Find us on Facebook
‘International Business Strategy and Cross-cultural Management: An Applied Approach is not facebook.com/EdwardElgarPublishing
just another standard IB textbook. e book excels in several ways. First, it ful ls the title’s
promise of an applied approach by translating IB and cultural theory into many exciting real life
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company cases and a constructed but realistic case, “Magic Juice”, which reappears in each For news, views and o ers
chapter covering its key topics. e successful application of theory makes the book appealing @ElgarPublishing
to students as well as managers facing the challenges of international business, not least the
question of how to navigate intercultural interactions. Here, the authors bring two interesting Read our Blog
concepts to the table: “the culture map” and “cultural intelligence”. O en, textbooks focus on
either IB strategy or cross-cultural management. However, the two topics are closely related For news, views and debate from our
and this book o ers a happy marriage of the two. I give the book my warmest authors and readers.
recommendations.’ https://www.elgar.blog
– Bent Petersen, Copenhagen Business School, Denmark
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2022 352 Paperback 978 1 83910 864 £34.95 £27.96 US$55.00 US$44.00
pp 8
2022 352 Hardback 978 1 83910 862 4 £105.00 US$170.00 US$153.00
pp £94.50
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