STRATEGIC

COMMUNICATIONS
PLAN
Cheriss Spencer
Kimberly Cabrales
Lindsay Kibler
Tegan Kaibetoney
Trista Singleton
STRATEGIC
COMMUNICATIONS
PLAN
Cheriss Spencer
Kimberly Cabrales
Lindsay Kibler
Tegan Kaibetoney
Trista Singleton
 PURPOSE
STATEMENT
The goal of this strategic communications campaign is to inspire SLCC students
and those in the surrounding area to get involved in volunteer work and help shed
light on the issue of homelessness through The Road Home shelter. Our objective
is to urge individuals to offer not only hygiene supplies but also their valuable time.
It is crucial that all donations are received by September 21st. Our chosen
channels for spreading the word include flyers distributed throughout the
community and SLCC campuses, social media, word of mouth, email, and text
messages. Taking action is essential for SLCC students and the local community,
as it will foster empathy and awareness while also promoting skill development
and a sense of personal satisfaction.
AUDIENCE
ANALYSIS

• Demographics
• Enrollment Status
• Location
• Gender
• Age
• Income
 AUDIENCE
ANALYSIS
CONTINUED
• Psychographics
• Community Involvement
• Lifestyle and Values
• Full Time Student Data
• Attitudes and Activities
• Beliefs
 MESSAGING
GOALS
• Know
• Feel
• Do
 CHANNELS

• Social Media
• Website
• Community Engagement
• Direct Outreach
• Text Message
“It’s not how much
we give but how
much love we put
into giving.”

-Mother Theresa
REFERENCES
Jennifer Lotito. (2023, September 12). Back To School: 5 Leadership Tips For College Students. From Forbes.com:
https://www.forbes.com/sites/jenniferlotito/2023/09/12/back-to-school-5-leadership-tips-for-
college-students/?sh=3a4f169d36d0

Matt Canham. (2018, December 9). Salt Lake County is now minority Mormon, and the impacts are far reaching. From
The Salt Lake Tribune: https://www.sltrib.com/religion/2018/12/09/salt-lake-county-is-now/

National Center for Education Statistics. (2022). College Student Employment. From U.S. Department of Education:
https://nces.ed.gov/programs/coe/indicator/ssa

Rockenbach, A. B. (2014). Fostering Meaning, Purpose, and Enduring Commitments to Community Service in College: A
Multidimensional Conceptual Model. Journal of Higher Education, 312-338.

Salt Lake Community College. (2023). https://i.slcc.edu/performance/Factbook/2022-23. From https://i.slcc.edu:

https://i.slcc.edu/performance/Factbook/2022-23/A_enrollment/index.html

Salt Lake Community College. (2023). https://i.slcc.edu/performance/Factbook/2022-23. From https://i.slcc.edu:

https://i.slcc.edu/performance/Factbook/2022-23/B_student_demographics/B_05.html

Salt Lake Community College. (2023). Student Location. Retrieved September 14, 2023 from (…https://i.slcc.edu/):
https://i.slcc.edu/performance/Factbook/2022-23/B_student_demographics/B_03.html

TeamStage. (2023). Volunteering Statistics for 2023: How Charitable Are We? From TeamStage:
https://teamstage.io/volunteering-statistics/#:~:text=12.-
,Most%20volunteers%20in%20the%20States%20are%20between%2035%20and%2044,according%20to%20rec
ent%20volunteer%20facts
 PURPOSE
STATEMENT
The goal of this strategic communications campaign is to inspire SLCC students
and those in the surrounding area to get involved in volunteer work and help shed
light on the issue of homelessness through The Road Home shelter. Our objective
is to urge individuals to offer not only hygiene supplies but also their valuable time.
It is crucial that all donations are received by September 21st. Our chosen
channels for spreading the word include flyers distributed throughout the
community and SLCC campuses, social media, word of mouth, email, and text
messages. Taking action is essential for SLCC students and the local community,
as it will foster empathy and awareness while also promoting skill development
and a sense of personal satisfaction.
AUDIENCE
ANALYSIS

• Demographics
• Enrollment Status
• Location
• Gender
• Age
• Income
 AUDIENCE
ANALYSIS
CONTINUED
• Psychographics
• Community Involvement
• Lifestyle and Values
• Full Time Student Data
• Attitudes and Activities
• Beliefs
 MESSAGING
GOALS
• Know
• Feel
• Do
 CHANNELS

• Social Media
• Website
• Community Engagement
• Direct Outreach
• Text Message
“It’s not how much
we give but how
much love we put
into giving.”

-Mother Theresa
REFERENCES
Jennifer Lotito. (2023, September 12). Back To School: 5 Leadership Tips For College Students. From Forbes.com:
https://www.forbes.com/sites/jenniferlotito/2023/09/12/back-to-school-5-leadership-tips-for-
college-students/?sh=3a4f169d36d0

Matt Canham. (2018, December 9). Salt Lake County is now minority Mormon, and the impacts are far reaching. From
The Salt Lake Tribune: https://www.sltrib.com/religion/2018/12/09/salt-lake-county-is-now/

National Center for Education Statistics. (2022). College Student Employment. From U.S. Department of Education:
https://nces.ed.gov/programs/coe/indicator/ssa

Rockenbach, A. B. (2014). Fostering Meaning, Purpose, and Enduring Commitments to Community Service in College: A
Multidimensional Conceptual Model. Journal of Higher Education, 312-338.

Salt Lake Community College. (2023). https://i.slcc.edu/performance/Factbook/2022-23. From https://i.slcc.edu:

https://i.slcc.edu/performance/Factbook/2022-23/A_enrollment/index.html

Salt Lake Community College. (2023). https://i.slcc.edu/performance/Factbook/2022-23. From https://i.slcc.edu:

https://i.slcc.edu/performance/Factbook/2022-23/B_student_demographics/B_05.html

Salt Lake Community College. (2023). Student Location. Retrieved September 14, 2023 from (…https://i.slcc.edu/):
https://i.slcc.edu/performance/Factbook/2022-23/B_student_demographics/B_03.html

TeamStage. (2023). Volunteering Statistics for 2023: How Charitable Are We? From TeamStage:
https://teamstage.io/volunteering-statistics/#:~:text=12.-
,Most%20volunteers%20in%20the%20States%20are%20between%2035%20and%2044,according%20to%20rec
ent%20volunteer%20facts