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  • Armani Mom - 03-10-2023

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    Aasiya Saleem
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    The minutes of a meeting held on October 3rd, 2023 were summarized. The Catwalk team and Digitas team members who were present were listed. Points delivered discussed launching local e-commerce for Armani, YSL and Lancome brands in December. The launch event for fragrances was planned, covering details like decor, guest list, food, moodboard themes, venue, number of guests, collaboration opportunities, and activities like fragrance sampling zones.

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    ARMANI MOM - 03-10-2023

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    The minutes of a meeting held on October 3rd, 2023 were summarized. The Catwalk team and Digitas team members who were present were listed. Points delivered discussed launching local e-commerce for Armani, YSL and Lancome brands in December. The launch event for fragrances was planned, covering details like decor, guest list, food, moodboard themes, venue, number of guests, collaboration opportunities, and activities like fragrance sampling zones.

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    © All Rights Reserved
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    5 views1 page

    Armani Mom - 03-10-2023

    Uploaded by

    Aasiya Saleem
    The minutes of a meeting held on October 3rd, 2023 were summarized. The Catwalk team and Digitas team members who were present were listed. Points delivered discussed launching local e-commerce for Armani, YSL and Lancome brands in December. The launch event for fragrances was planned, covering details like decor, guest list, food, moodboard themes, venue, number of guests, collaboration opportunities, and activities like fragrance sampling zones.

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    of 1

    MINUTES OF MEETING

    TUESDAY, 3 RD OCTOBER, 2023

    CATWALK TEAM
    • Frieha Altaf
    • Turhan James
    • Aasiya Saleem
    • Zehra Ali

    DIGITAS TEAM
    • Asim Jalal – Managing Partner
    • Zeeshan Safi – Managing Partner
    • Amna Turk – Client Servicing Director
    • Palwasha Sikander – Influencer Marketing & PR

    POINTS DELIVERED

    ARMANI LAUNCH

    • Local Digital E Commerce


    • Armani – YSL – Lancome
    • December
    • Appeal Diverse Culture
    • Event Fragrance – Si & Aqua di Gio
    • Décor
    • Guest List
    • Food
    • Moodboard – Classic – Black, White & Gold
    • KHI – Studio – Beach House
    • 100 – 150 guests (30/40 Publishers/Fashion/Lifestyle
    • Collaborate
    • Designs
    • Zones
    • Field
    • Fragrance Culture
    • Main Act Background
    • Serve Wine

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