Professional Documents
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Internship - Individual Report - 2052948 - Vĩnh Đ T
Internship - Individual Report - 2052948 - Vĩnh Đ T
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INTERNSHIP REPORT
GOODS EXPORT OPERATION AT 99 GOLD DATA
PROCESSING TRADING COMPANY LIMITED
MEMBERS STUDENT ID
Nguyen Vinh Dat 2052948
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LIST OF ACRONYMS
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ACKNOWLEDGEMENT
The success and final outcome of our project required a lot of guidance and
assistance from many people. First and foremost, I would like to express my heartfelt
gratitude to Dr. Tran Thi Tuyet, my Internship Instructor, for providing me with this
wonderful opportunity as well as helpful instruction throughout the course. Once
again, I wish Dr. Tuyet good health, happiness and many new achievements on her
teaching and research career. Moreover, I would like to express my sincerest
gratitude to the school board of directors and all the lecturers who are working at
HCMC University of Technology in general and the lecturers at the School of
Industrial Management in particular, have enthusiastically provided extremely
valuable and useful knowledge that supports and accompanies me throughout the
journey of studying and working in the future.
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ABSTRACT
With a history closely associated with agriculture like Vietnam, the agricultural
products and handicrafts sector is still one of the exciting activities and an important
contribution to national economic growth up to now. The quality of agricultural and
handicraft products is increasing day by day, gradually reaching out to the world market
because they not only serve the daily life of domestic consumers but also meet and satisfy
the strict capital needs from other countries. Therefore, the promotion of agricultural
products and handicrafts through export activities plays a very important role in Vietnam's
economic growth as well as solving employment problems for rural workers while
contributing to maintaining, preserving national cultural identity in localities, traditional
craft villages, bringing Vietnamese cultural values to the whole world.
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I/ OVERVIEW OF 99 GOLD DATA PROCESSING TRADING
COMPANY LIMITED
1.1 Overview of the formation and development process of 99 Gold Data
company
1.1.1 Business overview
1.1.3.1 Function
With the main function of trading activities (buying and reselling), 99 Gold
Data Company is a bridge between Vietnam market and countries around the world.
The company always strives to meet and serve the needs of customers, while
supporting domestic manufacturers to bring domestic goods to the international
market. The company's main and key commodity strengths include processed food
goods (including vegetables, tubers, fruits, dried/frozen fruits,..) and handicrafts
(including furniture, eating utensils, bags, shoes,... made entirely of natural raw
materials such as hyacinth, bamboo, coconut, rattan ,...). Moreover, with the
increasingly diverse and abundant needs of partners, the company is also ready to
meet items such as dried spices (lemongrass, ginger, cinnamon,...), essential oils
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(orange, grapefruit, lemon,...)
1.1.3.2 Mission
For the Vietnamese State, the company is obliged to do business in the right
registered industry, comply with the provisions of law and state policies as well as
international practices on goods import and export business activities in order to
comply with regulations.
For customers, 99 Gold Data constantly maintains and improves the quality of
products and services to satisfy the increasingly personalized and diverse needs of
customers, always responding, listening and collecting all suggestions from
customers, thereby improving the reputation of the company. In addition, Marketing
to promote the image and improve coverage is also an activity the company always
tries to improve day by day, thereby opening opportunities for long-term and
sustainable development.
For employees, 99 Gold Data Company must comply with labor laws, ensure
appropriate salary and remuneration regimes as prescribed in the labor contract. In
addition, professional training policies are also regularly organized periodically to
improve skills and skills for the company's staff, and at the same time increase the
attachment and closeness between members because sharing and support is always
the top priority in the company's activities.
Currently, with its young age, 99 Gold Data Company has a simple and neat
organizational structure to minimize the bulkiness in the operating apparatus, thereby
saving as much as possible the costs incurred, focusing resources on export activities
that account for the majority of related costs.
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Chart 1. Company structure 99 Gold Data
Sales staff: search for potential customers, find out item information from
suppliers and advise customers, enthusiastically answer, and take care of customers;
Use marketing tools to promote and increase customer access to products in the field
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the company pursues.
2020 and 2021 marked a difficult period for the global economy when the
Covid-19 epidemic hindered business activities and caused serious supply chain
disruptions. Ho Chi Minh City, which is one of the leading economic centers of
Vietnam, has not stood aside from the wave of difficulties and continuously entered
strict lockdowns, making movement and goods circulation very difficult. Moreover,
international trade business activities also face many challenges and difficulties.
However, according to the company's income report, compared to 2020, profit still
witnessed a slight increase thanks to effective management, constantly improving
productivity of employees in the company. In addition, fixed costs such as utilities
and services are expensive, because social distancing measures force employees to
work from home, the company can minimize these costs, thereby contributing to
profit growth.
Data based on table 1 shows that the company's revenue in 2021 has increased
by VND 283,619,890 (equivalent to an increase of 1.18%) compared to 2020,
although expenses have increased by VND 15,826,249 (up 0.07%) but still offset by
an increase in profit of VND 267,793,641 (equivalent to 26.54%).
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Revenue in 2022 witnessed a strong increase compared to the previous two
years thanks to building and maintaining close relationships with old customers,
creating opportunities for new orders with higher value because they had a certain
confidence in the quality of products from the first shipment. The epidemic is
controlled, the demand for goods in the international market becomes exciting and
bustling. Compared to 2021, revenue in 2022 increased by VND 8,246,656,440 (up
33.95%), expenses increased by VND 7,504,553,595 (up 32.61%) and profit
increased by VND 742,102,845 (up 58.13%). This is a very exciting and optimistic
sign for 99 Gold Data Company because of the relentless efforts from both the Board
of Directors and all employees in the company.
In order to do that, 99 Gold Data will continue to exploit, search and diversify
potential customer sources, expand target markets by thoroughly using market search
marketing tools, and continue to maintain interest and support, maintain relationships
with old customers to improve and increase the number of potential orders of the
company.
In addition, each market with different characteristics and cultures needs its
own approach, so the company needs to develop a strategy suitable for each type of
target market to bring the highest business efficiency. Moreover, food safety and
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quality standards have also been improved to the best to meet the requirements of
demanding customers around the globe. At the same time, 99 Gold Data Company
always develops and proposes reward and incentive policies thereby improving
efficiency and creating a dynamic and effective working environment, constantly
improving information processing and professional skills of employees through
employee training programs in each department.
Specifically, for the North American market, in which the United States is the
largest handicraft consumer market in Vietnam and of 99 Gold Data itself, with the
advantages of raw materials available on-site without relying on importing raw
materials, at the same time, handicrafts in Vietnam are mainly exported to the US,
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Therefore, 99 Gold Data is focusing on exploiting this market, improving
competitiveness by improving product quality along with competitive prices. In
addition, Japan and the European Union (especially Germany), as well as Australia
and South Korea, are also countries where 99 Gold Data increased exports of
handicrafts to these markets.
Figure 3. List of importing markets for a product exported by Viet Nam in 2021
(rattan products)
In terms of content, the offer letter via Email needs to be more formal and
complete through WhatsApp with the main basic contents including: name of goods,
origin, specifications, packaging, delivery conditions, payment method,... The
content of the offer letter, besides being thoughtful, also needs to be short, eye-
catching and easy to see for readers.
After receiving replies and related requests from customers, sales staff pay
special attention and follow up with customers, ready to provide and advise
information to customers because the promptness and enthusiasm often make
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customers feel sympathetic and solve the time zone issue that is easy to hinder
negotiations foreign trade.
Quality of goods and price are two prerequisites that influence a customer's
purchasing decision, so it is extremely important to conduct a search and contact the
right supplier. We can search on Facebook, Google or Shopee, Lazada,... For strong
items that the company regularly exports, sales staff can contact the old supplier
thanks to the previously established contact at a preferential price or look for a new
supplier with a better price depending on the demand. For new items or goods that
are less exported by the company, sales staff must understand the needs of customers
and find suitable suppliers for that item. Normally, sales staff need to trace the origin
of the item of the strength of any province / city, from which to be able to access the
supplier with the best price.
For example, Ben Tre is famous as the coconut country of Vietnam, where
most coconut products are processed and formed. Therefore, for coconut products
that the company is currently supplying such as Coir Mats, Copra Rice, Coconut
Rope ,... finding workshops or companies located in Ben Tre will bring the most
competitive prices.
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The negotiation process will be conducted via Email or WhatsApp. The sales
staff after negotiating the terms of quantity, quality, selling price, shipping cost,
purchase terms and summarizing all types of costs (original price, domestic shipping
fee, business fee,...) will notify the price back to the customer. After reaching an
agreement from both sides with terms that are mutually beneficial, the sales staff will
send a pro forma invoice to the buyer via Email and after agreeing on the terms of the
contract, the company director will proceed to sign the contract with the customer
and proceed with the transaction.
Step 4: Payment
Usually for T/T money transfer, in order to bind the buyer's responsibility to
the order, the company usually applies T/T 100% or at least T/T 30% in advanced.
Besides, thanks to this deposit, the company can also pay part of the goods to the
supplier of the product. In case the customer wishes to use the letter of credit method,
the company only accepts 100% irrevocable L/C, but in fact, in the history of
international sales and purchase of goods, the company rarely uses this method.
After the purchase and sale contract with the customer has been successfully
signed, the sales staff will contact and provide information about the quantity and
quality of goods so that the supplier can proceed to make goods.
Based on the terms specified in the contract, the sales staff will prepare the
necessary documents for export in parallel with the shipment preparation process.
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This is an important step so that the goods can be exported and the company can
receive payment from customers.
For FCL goods, the company will pull empty containers to the warehouse for
packing. Normally, for new suppliers, sales staff will come to the warehouse to guide
and supervise the technical team of packing. For LCL goods, sales staff will inspect
and supervise the packing at the port, the person directly performing the packing is
the port's staff. This process is also not much different from packing goods at the
warehouse.
Sales staff must prepare the necessary documents fully so that the customs
declaration process is fast, avoiding errors that lead to time-consuming and costly
procedures during the procedure. The sales staff does not directly make customs
declarations but will go through the Forwarder. Sales staff send the staff of the
Forwarder company the necessary documents such as Commercial Invoice, Packing
List, Booking Note for them to clear customs for export.
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Step 9: Send the set of documents and receive payment
The sales staff double-checks the documents and sends them to the buyer via
DHL courier. After completing the delivery, the sales staff proceeds to establish and
present payment documents according to the payment method specified in the signed
contract. The buyer checks the documents and proceeds to pay 99 Gold Data
Company.
After completing the contract and the goods are successfully handed over to the
importer, it is absolutely necessary to continue to pay attention and visit customers.
This is both an opportunity to listen to customer comments on product quality and
satisfaction,... It is both an opportunity to keep a close and close relationship with
customers, from which sales staff can overcome and continue for next orders for
customers in a thoughtful and complete way.
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2.3 Evaluation of commodity export activities at 99 Gold Data
2.3.1 Advantages
Firstly, the export of goods and the contract performance process are built
according to a reasonable and methodical framework and are guided clearly, in detail
and easily understood, thereby supporting the application into practice very
effectively. In addition, the company always updates, changes and supplements in the
process and according to each specific contract to the staff to maximize customer
needs and increase opportunities for international cooperation with partners.
Thirdly, the payment method applied mainly T/T has minimized costs incurred
too much for payment procedures, saving time and ensuring consistent profit margins
for both companies and partners. In addition, T/T is also a safe method to help the
Company minimize risks from customer partners delaying or even refusing to pay,
which greatly affects the company's business because usually, an order in
international trade is quite valuable.
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Fifthly, the company only focuses resources on finding customers and
outsourcing the Forwarder department to minimize costs and save time, because
Forwarder will be responsible for finding the best shipping route, mode and carrier
with the most suitable price and capacity corresponding to the shipment of goods the
company needs to export. Forwarders are also responsible for finding and matching
many small quantity shipments for LCL batches, so even if you must pay a fee for
each order, this method will also bring better efficiency than the company investing
in opening its own import-export department, especially at the current stage when the
size of the company is not large enough. With highly specialized experience,
Forwarder companies with staff have good understanding of relations with shipping
lines, customs and resource distribution effectively, so the costs incurred will be
lower than the costs when the company invests itself while minimizing errors that
may arise. In addition, conventional forwarders provide many accompanying services
to maximize the needs of exporters such as customs clearance, other related
procedures such as quarantine, fumigation, certificates of origin and export licenses
(if any).
2.3.2 Disadvantages
Firstly, the company mainly focuses on customers from channels that are
already popular and reached by many people such as Facebook, Alibaba and
Go4worldbusiness, so the number of customers is limited and not diverse. In
addition, despite efforts to bring posts and product promotion in the most thoughtful
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and attractive way possible to customers, the company has not been able to fully take
advantage of the functions of e-commerce channels and sometimes the posts are less
attractive and approachable because of the lack of product images, The keywords are
not in the right focus and follow search trends, so it is difficult to reach potential
customers. With 5 years of establishment and the scale is still quite modest, the
company only focuses on exploiting mid-range orders, the flow of large and high-
value orders is infrequent and has not been fully exploited.
The regulations on food safety, animal and plant quarantine in import and
export are created to protect human health from infectious diseases through
international trade. This is not only the goal of major agricultural consumption
markets such as the EU, the US, China, Japan ... but also of Vietnamese exporting
countries to be able to meet the standards of the target market and make good use of
new markets.
In order to promote the handicraft export industry to develop strongly and have
extremely abundant potential, it is necessary to better exploit the market space and
develop a clear development strategy for this industry. On that basis, craft villages,
people, enterprises and state management agencies have close coordination to come
up with synchronous solutions such as: Planning material areas, building processing
centers, preserving raw materials and innovating product designs...
For 99 Gold Data, the Company has developed its own market expansion
strategy, looking for new markets instead of traditional markets such as the US,
Japan, EU .. is considered an important task. Along with that is the proactive
understanding of each market more carefully to diversify products to suit consumer
tastes.
The booking price is also one of the costs incurred that the company needs to
manage when exporting a shipment. Checking and referencing rates on the market
today is completely easy with many public and free online tools including Facebook,
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Phaata ,... However, with many corresponding goods being completely different
requirements in the process of loading and unloading, transporting, establishing close
relationships with forwarders is important to meet the unique needs as well as receive
the best quotes and incentives. Therefore, the company needs to focus on selecting,
seeking long-term cooperation with reputable forwarder companies, thereby
shortening the contract performance time as well as reducing part of the cost for the
process of exporting international goods.
After selecting, finding and stabilizing the supply of quality input products at
appropriate prices according to market trends, the company can build a long-term
cooperation plan, request goods manufactured according to international standards
and negotiate the best price. Thanks to building relationships with suppliers, the
company will easily understand price changes when there is a trend of fluctuations,
thereby receiving the best incentives from suppliers and reducing costs incurred.
In order to bring about the safest and most effective sale, foreign trade
contracts should be signed instead of PI. The Company can completely minimize the
risks it may incur through specified force majeure clauses, disputes and claims,
thereby resolving issues more conveniently, efficiently and quickly. In addition, legal
disputes can also affect the reputation as well as the duration of the contract.
Therefore, with its relatively young age and low negotiating position, it is necessary
to carefully bind the obligations of the buyer and the method of resolving the dispute
to equip contingency plans once events arise.
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Although a solid knowledge base is key, soft skills and practical knowledge are
equally important information for a foreign trade employee. Because the nature of the
work is closely associated with international trade, the company can build periodic
training programs to create opportunities to share and exchange experiences among
employees and departments as well as update developments, trends, related trade
policies to be timely, flexibly respond in your work. In addition, the transparency and
specialization of tasks between departments are also factors affecting the
performance of employees, so the company needs to limit the overlap between jobs
leading to a decrease in the company's productivity and support long-term
development goals in the future.
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4.2 Objectives achieved
- Understand and understand the operations to do in the field of exporting
goods.
- Proficient in basic design tools (most commonly Canva).
- Understand how to reach potential customers on B2B commerce platforms
such as Alibaba or Go4worldbusiness and Tradeatlas to cover product
information the company provides.
Week 1: In the first week of starting the internship process, this is a training
week to help me shape and approach the general work that an import-export sales
staff needs to do under the guidance and detailed and enthusiastic guidance from Mr.
PH – General Manager of the company, As follows:
- Briefly and concisely introduce how a salesperson can search for export
customers, set up a WhatsApp account to reach target customers quickly
and effectively.
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- Learn and practice how to use design tools to effectively support product
promotion through self-designing images and catalogs for Soft Dried
Mango which is a popular item at the company. Then with the image
that has been carefully designed and eye-catching, I proceeded to post
product introduction on the company's Facebook under his guidance.
Weeks 5,6: My recurring duties include posting tasks, finding clients from
Go4worldbusiness and TradeAtlas, finding suppliers and negotiating with clients.
KPIs for each week I need to make include 50-100 product posts to Alibaba, posting
on other social platforms such as eworldtrade.com, tradekey.com and tradeford.com.
Weeks 7,8: I flexibly perform fixed tasks such as posting Alibaba, guest quotes
and focusing mainly on finding and nurturing potential customers. I need to focus on
exchanging and giving feedback to understand the product needs of customers,
thereby consulting and negotiating based on the information quickly obtained after
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contacting the supplier. This requires promptness and timeliness because time and
enthusiastic support from sales staff can be important criteria contributing to the
success of an international sale.
During the internship, I had the opportunity to approach and handle the
required tasks including posting products and finding new customers on B2B
platforms (popular through 2 platforms, Alibaba and Go4world Business); working
with FWD department to calculate FOB / CFR / CIF prices and quotes for customers
through PI, ... All of them have contributed to creating a foundation and shaping an
overview for me about the direction for my future work.
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Through this practical experience, I also had the opportunity to develop soft
skills such as time management, effective organization and resource allocation, and
the ability to work in groups with colleagues. I am very grateful that I have had a
valuable opportunity through this internship and hope that it will be a valuable
baggage, memory and experience to help support my future work as well as open up
new social relationships with open opportunities.
VI/ CONCLUSION
99 Gold Data Processing Trading Company Limited. with the slogan
"Unlimited" has brought Vietnam's name to the continent through continuous efforts
to bring export products to the world, win the sympathy of customers and achieve
many resounding achievements during business operation. After more than 5 years of
existence, 99 Gold Data has really gained a strong position for agricultural products,
fruits and handicrafts. In addition, with the increasingly fierce competition and the
global economy is entering a very difficult period, besides improving and upgrading
the quality of products and services, the company needs to constantly make efforts to
find sources of raw materials and suppliers with competitive prices, at the same time,
continue to exploit potential customers from market areas with a lot of room and in
line with the response capacity of 99 Gold Data.
With the knowledge and a short period of internship and practical attachment at
the company, I have summarized some comments about the company's export
situation, generalized the process of exporting goods, thereby pointing out the
advantages and some outstanding limitations that the company needs to consider
overcoming to improve high work efficiency. I really had a useful internship with
practical experiences and observations during my internship at 99 Gold Data
Company. By applying the theory learned into practical work activities with
dedicated guidance with talented colleagues, I have gained a deeper and more
comprehensive perspective on my major. Besides, with some proposals made to fill
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the gaps in the operation process, I hope the company will gradually improve its
export operations and reach out to be one of the export enterprises with sustainable
development and achieve more success in the future.
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REFERENCES
1. General information about 99 Gold Data Processing Trading Company
Limited: https://www.99golddata.com/
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APPENDIX
APPENDIX A – Commercial Invoice
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APPENDIX B – Packing List
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APPENDIX C – Fumigation Certificate
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APPENDIX D – Phytosanitary Certificate
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APPENDIX E,F – Bill of Lading
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APPENDIX G – Certificate of Origin (CO)
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INTERNSHIP PHOTOS
Picture 1.
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Picture 2.
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