Communicating a complex topic like "Understanding the Business Applications of

Cell Signalling in the Brain and its Scope in Medical Healing" can be challenging. To
help Ms Aruna effectively communicate this topic to her team, I would suggest the
following communication strategy:

1. Start with a Clear Objective: Begin by defining the main objective of the
presentation. What is the key message you want your audience to take away? In
this case, it could be to inform the team about the potential business applications
of cell signalling in the brain and its significance in medical healing.

2. Know Your Audience: Understand the level of knowledge and familiarity your
team has with the subject. Tailor your presentation accordingly, avoiding
unnecessary jargon if your audience is not well-versed in the field.

3. Structure Your Presentation:

Organise your presentation logically and clearly. Consider the following

structure:

Introduction: Start with a brief overview and the importance of the topic.

Background: Provide a basic understanding of cell signalling and its relevance

in the brain.

Business Applications: Explain how cell signalling can be applied in the

business context. Use examples or case studies to illustrate real-world
applications.

Medical Healing: Discuss the potential scope of cell signalling in medical

healing, highlighting any breakthroughs or promising research.

Challenges and Opportunities: Acknowledge any challenges or limitations and

discuss the opportunities and potential benefits.

Conclusion: Summarize the key points and restate the main message.

4. Use Visual Aids: Incorporate visuals like diagrams, charts, and images to make
complex concepts more accessible. Visual aids can help convey information
more effectively than text alone.

5. Engage Your Audience: Encourage interaction and questions throughout the

presentation. This can help maintain the team's interest and ensure they follow
the content.

6. Analogies and Metaphors: Use analogies or metaphors to relate complex

concepts to something more familiar. For example, comparing cell signalling to a
communication network in a city can make the idea easier to grasp.
7. Real-World Examples: Share real-world examples or success stories related to
the topic. Case studies or examples of companies or research institutions making
advancements in this area can add credibility and context.

8. Practice and Rehearse: Ensure that Ms. Aruna practices her presentation
multiple times. This will help her become more confident and fluent in delivering
the content.

9. Handouts or Resources: Provide handouts or additional resources that the

team can refer to after the presentation if they want to delve deeper into the topic.

10. Q&A Session: Dedicate time at the end for a question-and-answer session. Be
prepared to answer questions and provide further clarification on any points.

11. Feedback and Follow-Up: After the presentation, seek feedback from the team
to understand if the information was effectively communicated. Consider sending
a follow-up email with key takeaways and resources.

Remember that effective communication of complex topics often requires simplifying

without oversimplifying and creating a story or narrative that the audience can follow.
Using these strategies, Ms Aruna can enhance her communication and make the
complex topic more accessible to her team.