33. Nguyễn Thúy Nga - 11219100 - EBBA 13.

3 - ĐỀ D

Question 1.

Statistics
X33 -- Number of Children at
Home

Valid 300
N
Missing 0

X33 -- Number of Children at Home

Frequency Percent Valid Percent Cumulative

Percent

No Children at Home 139 46,3 46,3 46,3

1-2 Children at Home 81 27,0 27,0 73,3

Valid More Than 2 Children at
80 26,7 26,7 100,0
Home

Total 300 100,0 100,0

The number of No Children at Home has the highest number of the survey (139 people –
46,3%).
The number of people choose ‘1-2 children at home’ and ‘More than 2 Children at Home’ has
no difference to each option.
- 1-2 children at home – 27%
- More than 2 Children at Home – 26,7 %

Question 2.

Reliability Statistics

Cronbach's Cronbach's N of Items

Alpha Alpha Based on
Standardized
Items

,979 ,980 2

Item-Total Statistics

Scale Mean if Scale Variance if Corrected Item- Squared Multiple Cronbach's

Item Deleted Item Deleted Total Correlation Correlation Alpha if Item
Deleted

X14 -- Large Size Portions 4,35 1,560 ,960 ,922 .

X16 -- Reasonable Prices 4,52 1,776 ,960 ,922 .

From the reality statistics, the Cronbach’s Alpha is bigger than 0,9: 0,980 > 0,9 so this is very
good

Question 3.

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

X14 -- Large Size Portions 300 2 6 4,52 1,332

X16 -- Reasonable Prices 300 2 6 4,35 1,249
Valid N (listwise) 300

The Customer’s Perception of the foods price of the restaurant are good
(4,52 > 3,5 of The size portions and The Reasonable Prices 4,35 >3,5)

Question 4.
 Group Statistics

X32 -- Gender N Mean Std. Deviation Std. Error Mean

Male 195 4,36 1,254 ,090

X16 -- Reasonable Prices
Female 105 4,34 1,247 ,122

From the 2 chart below, We have Sig.Index is 0,786 > 0,05 and the Equal Variances assumed have
the Sig.(2 tailed) is 0,915 > 0,05

 There is no significant difference in Perception on price between male and female customers

Question 5.

Statistics

X26 -- Price X27 -- Food X28 -- X29 -- Service

Quality Atmosphere

Valid 300 300 300 300

N
Missing 0 0 0 0
Median 2,00 1,00 3,00 2,00
Mode 1 1 3 2

X26 -- Price

Frequency Percent Valid Percent Cumulative

Percent

Most Important 97 32,3 32,3 32,3

2 66 22,0 22,0 54,3

Valid 3 66 22,0 22,0 76,3

Least Important 71 23,7 23,7 100,0

Total 300 100,0 100,0

X27 -- Food Quality

Frequency Percent Valid Percent Cumulative

Percent
 Most Important 159 53,0 53,0 53,0

2 92 30,7 30,7 83,7

Valid 3 47 15,7 15,7 99,3

Least Important 2 ,7 ,7 100,0

Total 300 100,0 100,0

X28 -- Atmosphere

Frequency Percent Valid Percent Cumulative

Percent

Most Important 12 4,0 4,0 4,0

2 16 5,3 5,3 9,3

Valid 3 138 46,0 46,0 55,3

Least Important 134 44,7 44,7 100,0

Total 300 100,0 100,0

X29 -- Service

Frequency Percent Valid Percent Cumulative

Percent

Most Important 32 10,7 10,7 10,7

2 123 41,0 41,0 51,7

Valid 3 50 16,7 16,7 68,3

Least Important 95 31,7 31,7 100,0

Total 300 100,0 100,0

From the chart above, the rank of Food Quality is the most important factor for people to select the
restaurant.

Following the Price, the second-most important is the Price, the third is Atmosphere and the least
important to the customer is the Service.