Group 7 Lesson 2: Persuasive Speech in Private Institution

INTRODUCTION:

Corporation and private institution rely on persuasion in order to get

investments, broker deals, and find clients. Persuasion comes, not just in the
words that are used, but also with snappy audio-visual presentations and
infectious music. It can be dead serious, as in corporate negotiations, or
seriously fun, as in marketing products and pitching projects.

In this lesson, you will learn how to use persuasion in marketing,

pitching, and creating buzzworthy events. Although this may be primarily used
by Business and Advertising majors, it can also be used by anyone who is
interested in putting up a business someday, pitching a product or a fund, or
getting something off the ground. It would also be helpful in other professions,
because these skills can come handy someday.

OBJECTIVES:

 Pitch a project;
 Market a product and;
 Take part in a corporate conference

Pitching a Project

“A pitch is when you go talk to a prospective client and persuade them to

work with you. There are usually several teams pitching the same project. Your
first mistake is to believe you’re pitching against them. You’re not. You’re
pitching your ability to do the project right.”

Nowadays, the internet has created sophisticated platforms for people to

pitch their project so that people who are interested in helping out can easily
invest with a click of a button.