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Marketing

Plan
Presentation 2023
Where Code Innovates, Marketing Elevates
Overview
1. Campaign Goals
2. Branding
3. Schedule and Deadlines
4. Budget
5. Marketing Team
6. Marketing Channels
7. Marketing Mix
Campaign Goals
Digital Marketing is a strategy that involves using various social media
platforms to promote products, services, or brands and engage with the
target audience

Increase Brand Awareness


The campaign aims to boost the client's visibility and
recognition among the target audience on social media
platforms.

Generate Leads and Conversions


The campaign aims to attract potential customers and
encourage them to take actions such as signing up,
giving a call/message, subscribing, or making purchases.

Audience Growth
The campaign's objective is to attract new followers,
fans, and subscribers to expand the client's social
media presence.
Empowerment

Branding Personalized
Experience
Branding is the
strategic process of
crafting a distinct
User/Buyer
personality for a Quality LTV
business, product, Persona
or service. It
involves defining the
core values, visual
Wellness
elements, and
messaging that
collectively shape
how a brand is Continuous
perceived by its Improvement
audience
Schedule & Deadlines
CLAIM: These are the best timings and days for running campaigns
on social media Inlc. Facebook, Instagram, Tiktok, Pinterest,
LinkedIn and Twitter which we personally faced producing results.

01 02 03
FACEBOOK INSTAGRAM TIKTOK
Weekdays (Monday to Thursday): (around
Best Days: Wednesday and Sunday Best Days: Thursday and Sunday 6:00 PM to 8:00 PM)
Good Days: Tuesday and Wednesday Weekends (Friday to Sunday): (after 9:00
Good Days: Tuesday and Thursday
PM) These days might have lower
Avoid: Monday (slightly lower Avoid: Monday (slightly lower
engagement
engagement) engagement)

04 05 06
PINTEREST SNAPCHAT TWITTER
Best Days: Wednesday and Thursday Best Days: Wednesday and Friday
Best Days: Tuesday and Thursday
Good Day: Tuesday Good Days: Tuesday and Thursday
Good Days: Saturday and Sunday
Avoid: Friday (lower engagement) Avoid: Sunday (lower engagement)
Best Times: 10:00 AM to 11:00 AM Best Times: 12:00 PM to 1:00 PM
Best Times: 8:00 AM to 9:00 AM
Good Times: 2:00 PM to 4:00 PM Good Times: 9:00 PM to 11:00 PM
Good Times: 12:00 PM to 1:00 PM
Budget Item 5
10.5%

This graph shows the marketing


budget. Which will be distributed Item 4
or allocated according to social 10.5%
media results.

FACEBOOK & INSTAGRAM


01
Item 3 Item 1
TIKTOK 10.5% 52.6%
02
SNAPCHAT
03
PINTEREST
04 Item 2
15.8%
GOOGLE PPC
05
Marketing Team MARYAM HAROON
CONENT WRITER MARKETING MANAGER
Together, our team of skilled individuals
weaves creativity, strategy, and innovation
to curate impactful marketing experiences.
We thrive on collaboration and relish the
challenge of translating ideas into
campaigns that leave a lasting impression.
With Maryam's words, Haroon's connections,
Omer's strategies, and Amna's visuals, we're
here to make your brand's story an
unforgettable one. OMER AMNA
DIGITAL MARKETING GRAPHIC DESIGNER
SPCIALIST
Marketing Channels
The following channels will help reach the
campaign's target audience.

01 02 03

Social Media Search Engine Influencer


Marketing Marketing (SEM) Marketing

04 05 06

Search Engine
Content Marketing Email Marketing
Optimization (SEO)
Key Performance
Indicators
Key Performance Indicators (KPIs) are quantifiable metrics that
businesses use to measure the success and progress of their marketing
efforts. KPIs provide valuable insights into how well marketing campaigns
are performing and whether they are aligning with overall business
objectives.

90% 92% 80%

KPI 01 KPI 02 KPI 03


Setting Clear Performance Data-Driven
Objectives Tracking Decision Making
GOT
QUESTIONS?
Reach out.

+923029888928 sales@dynamsolution.com

8C 2 UMT ROAD, JOHAR TOWN, LAHORE

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