SOCIAL

MEDIA
Report
Key Objectives:
1. Increase brand awareness and establish The
Ranch at Pine Mountain properties in specific
targeted areas ( Dallas, Frisco and California) .
2. Generate leads and drive website traffic
through property listings and informative
content.
3. Enhance audience engagement and interaction
through creative campaigns and interactive
posts.
Platforms Utilized:
Facebook & Instagram: Focused on
visually stunning property photos,
virtual tours, and behind-the-scenes
glimpses.
Future Strategies:
Future Strategies:

Video Content: Incorporate more video

tours, ranch spotlights, and market updates.
User-Generated Content: Encourage clients
to share their wonderful stories and
experiences at the Ranch.
Localized Campaigns: Create hyper-local
campaigns targeting specific neighborhoods.
 Audience Demographics
Potential Audience
5

Geographical Region's Audience

4

Potential Audience ( Facebook & Instagram )

Ages from 18 - 65 Years above
3

California - 3.6 Million - 4.2 Million Active Social Media Users

Dalla Texas - 234,600 - 276,000 Active Social Media Users
2 Frisco Texas - 43,300 - 51,000 Active Social Media Users

0
Dallas Frisco California
Potential Audience
Potential Audience
Potential Audience
Social Media Advertising
Targeted Paid Advertising Campaigns

Social Media Accounts to be reached per advertisement.

For example $50 A week Budget.

Dallas Texas : 101 - 292 Accounts to be reached per Day ( Within 50 Mile Radius )
2 - 12 Potential Leads ( 7 Days )

Frisco Texas : 94 -273 Accounts to be reached per Day ( Within 50 Mile Radius )
2 - 13 Potential Leads ( 7 Days )

California : 23 -71 Accounts to be reached per Day ( Whole California )

(California has greater number of "Potential audience" but lesser "accounts to be
reached" since there is no particular City focused for targeting, so the advertisement is
scattered all around California).No Data provided by Facebook analytics for Potential
Leads.
Paid Advertisment
Paid Advertisment
Paid Advertisment
Conclusion

In conclusion, paid advertisements play a crucial role

in reaching a targeted audience, increasing brand
visibility, and driving potential customers to engage
with products or services. Through strategic planning,
precise targeting, and effective ad creatives,
businesses can leverage paid advertising to achieve
their marketing objectives and potentially experience
improved conversion rates and business growth.
Thank You