Fringe-hem

wool scarf

Double-layer
wool jacket

Peak season,
peak performance.
Maximize your performance this holiday and
mega sales day season.
 This holiday and mega sales day season, the
economy looks different.
People are still buying what’s most important to them, but are becoming more
thoughtful in how they spend.

Shoppers are:

Looking for Open to discovering new, compelling Still expecting deep

meaningful savings brands and products relevance

76% care about discount offers 72% are open to switching brands or 75% holiday shoppers enjoy
when making trying new ones to get the best discovering relevant items not
purchase decision.1 value.1 actively looked for. 1

Businesses are seeing greater efficiency in their marketing budgets.

Performance is critical: Evolving media landscape
Dollars invested need to result in sales brings challenge and opportunity

When times are tough, More companies Complexity How AI is bringing

performance marketing are hiring CMOs with for marketers performance marketing
is a must performance has meant to experiential
marketing opportunity strategies
backgrounds for ad agencies

Ad Exchanger Wall Street Journal Wall Street Journal AdAge

Sources:
1 "Meta Seasonal Holidays Study" by YouGov (Meta-commissioned online study of 1,006 holiday shoppers aged 18+ in Bangladesh), published July 2023.

Peak season, peak performance. 2

 Across Meta technologies, advertisers are using
AI to maximize holiday performance.
Meta has been investing heavily in industry-leading AI to evolve our business tools, and we are already seeing our
investments pay off with stronger campaign performance. In fact, during the 2022 holiday season, advertisers saw:

BETTER PERFORMANCE COST-EFFECTIVE INVENTORY

+20% +$3.31 +23% -22%

increase in Q4 conversions year- in revenue for every $1 increase in Q4 decrease in Q4 average
over-year1 spent2 ad impressions1 price per ad1

The highest level of conversions of 2022 during cyber week in Q4 last year1

And meeting the increasingly high standards of their

customers.

The best platform The top online platform for The place to find relevant brands
to discover deals. holiday discovery, and the and products.
only one where discovery is

86%
growing.
75%
of holiday shoppers
discovered shopping ideas 86% agree that brands and
products discovered on
on Meta Technologies this discovered brands and Facebook or Instagram
past season, more than any products on Meta during the during the holiday season
other online channel holiday season.3 are more relevant than those
globally. 3 discovered on other
platforms. 3

Sources:
1. Meta, Q4 2022 Earnings Call Transcripts
2. Meta Q1 ‘23 Earnings Call Transcripts
3. "Meta Seasonal Holidays Study" by YouGov (Meta-commissioned online study of 1,006 holiday shoppers aged 18+ in Bangladesh), published July 2023.

Peak season, peak performance. 3

 The Discovery Commerce system
uses AI to drive efficient business results.

AI-powered machine learning

Data Engaging surfaces Advertising and Measurement

integrations conversion tools tools

Five best practices to make the most out of the system

1 2 3 4 5

Account Creative Data Results

Automation
simplification diversification quality validation

Peak season, peak performance.

 Account
simplification

AI improves when given a larger

pool of opportunities.
Performance marketing has historically focused on detailed data segmentation to increase relevance.
Today, starting broad enables AI to deliver increased relevancy and effectiveness. When account structures
are simplified, AI has more data to work with, which helps it find more connections to optimize holiday
performance.

MALES AND FEMALES 18-54

Dog walker

Health
enthusiast

Fashion
trendsetters
Sneaker
collectors

Runners

New mom looking

for comfortable shoes

Illustrative shoe brand discovering new segments using a simplified approach.

Peak season, peak performance. 5

 ACCOUNT SIMPLIFICATION

Simple account structures produce more

opportunities to reach customers.
This enables AI to learn quickly and deliver more efficient results.

What is the learning phase and how

is it impacted by account structure? RECOMMENDATIONS

When a campaign starts running, each ad set goes

Limit the number of ad sets you create.
through an initial “learning phase.” Simplifying account
structures helps AI systems get the learnings you need When you set up ad sets, don't create more
faster. than this number in order to maximize
efficiency.
Faster learning helps maximize marketing investments.
This is especially important during holidays when
Total weekly budget
campaigns are typically shorter. Max # of
= ad sets
Cost per result X 50

19%
lower CPA for ad sets that
successfully exited the learning Look for additional
phase
consolidation opportunities.

• Combine prospecting and

Learning
phase retargeting audiences.
Optimized
CONVERSION RATE

delivery
• Combine regions and languages using dynamic
EXPECTED

language optimization.

Optimize for events with sufficient

NUMBER OF CONVERSIONS volume (50 conversions/week).

RECOMMENDED STRUCTURE Group together significant edits to

Single campaign and ad set targeting all customer segments avoid sending an ad set back into the learning
phase.

Campaign Ad set
Ad

Source: "Analysis excludes smaller tail-end advertisers who are not eligible to see spend in learning details, and uses only purchase optimized activity from October 2022"

Peak season, peak performance. 6

 Automation

Leading marketers are leaning on

automation to optimize campaign
performance.
The holiday season is a particularly dynamic and competitive time for marketing. Automation helps marketers keep up with
the pace of change with less budget, resources, and time. By enabling automation tools with critical inputs, automation
makes decisions based on real-time learnings and optimizes holiday media through thousands, if not millions, of iterations.

• Decision levers

BUDGET

CREATIVE

AUDIENCE

PLACEMENT

DESTINATION

Meta Advantage suite uses automation to make media more efficient.

Marketers can automate their entire setup or select parts of a campaign.
In this guide, we will cover a subset of the most impactful solutions within Advantage suite.

End-to-end automation

Advantage+ shopping campaigns

Advantage+ app campaigns

Budget
• Creative
• • Audience automation • Placement automation • Destination automation
automation automation Advantage detailed targeting Advantage+ placements Advantage destination:
Advantage campaign budget Advantage+ catalog ads Advantage lookalike Website, Shop*, App
Advantage+ creative Advantage custom audience

*Available to checkout-enabled shops in the US.

Peak season, peak performance. 7

 AUTOMATION

End-to-end automation

Advantage+ shopping campaigns optimize across multiple

campaign levers including creative, targeting, placement and
budget.
Targeting Optimization

Advantage+ shopping campaigns are designed to be used

when sales are your primary objective, and you are
looking to sell to new and existing customers in as few marktgoods
Sponsored

steps as possible.

17% 32%
Shop now

improvement in cost per increase in return on ad

conversion1 spend cost1
Creative Destination

RECOMMENDATIONS
Input diverse creatives and high-performing audiences to drive holiday results.

CREATIVE AUDIENCES

Upload a mix of lifestyle and product imagery. Upload existing customers through custom
audiences to inform the delivery system.
Create upward of 150 creatives.
Specify the percentage of budget allocated toward
Import high-performing ads from existing customers vs. acquiring
previous campaigns. new customers.
Connect with a Meta Business Partner Define custom URL tags to track
to help you generate diversified more detailed performance between
holidays creative at scale. audience types.

Success story
YSL beauty wanted to increase the impact of their Black Friday campaign and maximize sales. They tested
Advantage+ shopping campaigns and found success by leaning into AI to learn from customer behaviors. This
achieved 1.2X higher purchase volume, 48% lower cost per purchase in the Kingdom of Saudi Arabia and 17% lower
cost per purchase in the United Arab Emirates.2

Source: 1. Meta internal study on 31 advertisers from NA, APAC, EMEA, and LATAM from July-Sept 2022. 2. Meta case study, Jan 2023. All results are self-reported and not identically repeatable. Generally expected individual results will differ.

Peak season, peak performance. 8

 AUTOMATION

End-to-end automation

Advantage+ app campaigns

maximize performance of app
install ads.
It identifies the best way to drive an install across a
combination of audiences, placements, and
creatives.

26%
improvement in average cost
per acquisition when using
Advantage+ app campaigns.1

RECOMMENDATIONS

Use the same mix of Select the lowest cost bid Upload a large number of
optimization goals as those type and avoid adding a creative assets or combine
you use with your manual bid cap for best results. with a product catalog to avoid
app campaigns. creative fatigue.

Success story
The largest fast-food chain in the Philippines, Jollibee, experienced a dip in mobile app downloads. They wanted to
find a way to reach more people and increase the number of app installs. To understand the effectiveness of
automated app ads, Jollibee ran a split test comparing them to
its business-as-usual campaign of mobile app install ads. The campaign delivered 1.2X more app installs, 1.2X higher
reach, 18% lower cost per reach and 9% lower cost per app install.2

Source: 1. Meta internal study on 31 advertisers from NA, APAC, EMEA, and LATAM from July-Sept 2022. 2. Meta case study, Dec 2021. All results are self-reported and not identically repeatable. Generally expected individual results will differ.

Peak season, peak performance. 9

 AUTOMATION

Creative automation

Advantage+ catalog ads help deliver the most relevant creative in

your catalog.
Advantage+ catalog ads show a relevant range of products to new and existing audiences.
There are two targeting options that you can use to reach your customers across different stages of the buying
journey.

Reaching new audiences

Find people most likely to love your
products.

SOLUTION

Advantage+ catalog ads for broad audiences

Reaching existing audiences

Help people find more of your products they are
most likely to love.

SOLUTION

Advantage+ catalog ads for retargeting

RECOMMENDATIONS

Increase catalog match rate Regularly review catalog Test Advantage+ creative for
by ensuring a high percentage products for policy violations. catalog that shows people your
of products from your website Edit or appeal the decision to products in different formats
are also in your Meta catalog. ensure items show up in your and/or with additional details
ads. based on what they’re most likely
to respond to.

Success story
Adidas Taiwan wanted to acquire new customers and boost sales during the 618 shopping festival.
A strategy combining acquisition and remarketing enabled Adidas to reach people who had expressed interest in their
products or other similar products, driving a 9.5% lift in purchases and 60% increase in purchase conversion value.

Source: Meta case study, Feb 2022. All results are self-reported and not identically repeatable. Generally expected individual results will differ.

Peak season, peak performance. 10

 AUTOMATION

Audience automation

Advantage custom audience expands reach to find

more people likely to become customers.
Though it may seem counterintuitive, targeting broadly
drives greater performance than
targeting narrowly by allowing the system to
uncover new and unexpected audiences.
Feroldi’s
Advantage custom audiences can enable our systems to Sponsored

deliver ads beyond the original selected audience, if we

think it is likely to improve the performance.

34%
3.2K Shop now

lower median cost per product catalog sales when using

Advantage custom audience (vs. regular custom
audience) for campaigns where the objective was
product catalog sales.

RECOMMENDATIONS
NARROW AD TARGETING BROAD AD TARGETING
Target the broadest AND AUDIENCE AUTOMATION AND AUDIENCE AUTOMATION
Paris, 18-30, likes fashion and travel France, 18-40
possible audience to
enable the system
to find the best holiday
shoppers for your business.

Source: Meta global budget-controlled experiment of 589 campaigns randomized at the user level and conducted in April 2022. For both Product Catalog Sales and App Installs, a statistical simulation framework gave a 99.9% statistical confidence
that Advantage custom audience outperformed custom audience for driving cost-effective conversions. Given the scale of this study, outlier data points will occur and were retained and accounted for through rule-based methods and by using the
median to describe results.

Peak season, peak performance. 11

 AUTOMATION

Placement automation

Advantage+ placements put your holiday ads where

your customers are.
Use Advantage+ placements to find the most cost-effective opportunities across Meta technologies
and placements.

With the Advantage+ placements solution, marketers can use any existing creative across multiple
placements, including Instagram Stories, Instagram Feed, Messenger and Audience Network.

RECOMMENDATIONS
Provide holiday assets in multiple formats and dimensions to optimize creative per placement.

In order to create engaging ad experiences, placement asset customization displays the right holiday image or video depending on where
those ads appear.

Use different assets. For Use different crops. Use edited videos. Use different text,
example, you could upload a We recommend For example, you can headlines and links.
product image or video to different aspect upload a shorter For example, Instagram
Facebook and a brand ratios for different video to fit the Stories work well with short
image or video to placements. For Stories video copy.
Instagram. example, use a vertical requirements
aspect ratio for ads in (1-15 seconds).
Stories.

Audience
Network

Peak season, peak performance. 12

 Creative
feroldisfashion
Sponsored

diversification
Shop now

Same product,
different motivations.
Different people have different reasons to buy the same product during the holidays.
Our studies show that there are at least 16 reasons that people say influence their holiday purchase
decisions. Factors include price (81%), product quality (85%), product authenticity (80%) and familiarity
with the store or site (74%). 1

Today, businesses are realizing the potential effect of delivering personalized messaging
at scale. Marketers that bring diversified creative to their holiday campaigns enable AI to deliver the right
ad to the relevant person.

“My son is always on his

headphones listening to audio
books. I want something that he
will love, and at the right price
point!” “My sister is always active and
on-the-go. Want to get her
something that’s durable for
everyday use.”

Creatives can be BY CONCEPT BY FORMAT

differentiated by concept Differentiate your creative Differentiate your
and format routes to speak to people’s ad formats to tap into
different motivations. different viewing behaviors.

1
"Meta Seasonal Holidays Study" by YouGov (Meta-commissioned online study of 1,006 holiday shoppers aged 18+ in Bangladesh), published July 2023.

Peak season, peak performance. 13

 CREATIVE DIVERSIFICATION

Diversify concepts by exploring people’s

relationships to your products.
Your customers' needs and motivations are diverse and multifaceted, so your creative should be as
well. Ensure you have a good mix of creative that addresses your customers' many reasons to buy
your products.

FROM
One message for
all audiences

TO
Creative diversity
that appeals to different
audiences

RECOMMENDATIONS
MOTIVATOR/BARRIER MOTIVATOR/BARRIER

Identify top motivators and “I have really specific taste, "I love to accessorize with the
I know what I like.” outfits I wear."
barriers for your product.

Map them to a benefit

and call-to-action.

Differentiate creative
routes visually.

Add new creative to high-spend

ad sets and monitor new
audiences reached.

Peak season, peak performance. 14

 CREATIVE DIVERSIFICATION

Diversify formats by leveraging different ad

types during key sales moments.
Reels and partnership ads are two formats helping turn attention into action.

Reels Creators with partnership ads

(formerly branded content ads)

51%
median improvement in
19%
reduced cost per acquisition
cost per incremental conversions when adding partnership ads to
for lower-funnel conversion business-as-usual.2
events.1

RECOMMENDATIONS RECOMMENDATIONS

Make it entertaining. Empower your creator.

Build content that surprises, delights Let creators create. They’ll bring new, unexpected ideas
and provokes an emotional that appeal to their audience.
response.
Tell a story.
Use a storytelling device to entertain and engage.
Make it digestible.
Encourage creators to showcase products in
Create Reels that are easy to
action, in real life or as part of an entertaining
understand, immediate and clear.
storyline.

Make it relatable. Build for mobile.

Keep it unpolished, imperfect Adopt proven performance best practices. Show the
and human to drive authenticity product early, integrate brand thoughtfully, design
and relatability. for sound off and end
with a strong call-to-action.

Success story
To boost sales and convert new customers before, during and after the 11.11 Singles' Day sales event,
beauty brand Jealousness ran a multi-phase campaign using video ads in partnership with creators. They
achieved 10.8% lift in purchase conversion and 4.5-point lift in purchase intent.3

Source: 1. Meta-analysis of conversion lift tests with 11 global advertisers across 9 verticals, conducted in November 2022. These results are inclusive of both Instagram and Facebook Reels. We define lower funnel conversion events as those that happen at
the end of the marketing funnel, such as purchasing an item or signing up for a service. 2. Results from meta-analysis of a series of AB tests run by the Sales teams, Marketing Science Partner team and the Data Science team within GBG Marketing Science
in the ECommerce Enterprise, ECommerce-Scaled, Disruptors, Retail, CPG, Scaled-Tech, Travel and Travel verticals from June 2021 to January 2022 across the NA and APAC regions. Partnership ads were previously known as branded content ads. 3. Meta
case study, Jun 2022. All results are self-reported and not identically repeatable. Generally expected individual results will differ.

Peak season, peak performance. 15

 Data quality

Strengthening data quality helps brands be relevant across

people’s unique and varied shopping journeys.
The way people find and buy products is continuously evolving. 73% of customers expect brands to
understand their unique needs and expectations.

Today, people seamlessly shop across stores, mobile apps and social in no particular order, making their
shopping journeys unique and varied. Shopping behavior is likely to vary even
more during the holidays when people may be buying for others or shopping on a timeline.

SOCIAL WEB WEB STORE

MOBILE STORE MOBILE MOBILE

Source: Salesforces, State of the Connected Customer, 2022.

Peak season, peak performance. 16

 DATA QUALITY

Conversions API helps businesses better understand

and connect with holiday shoppers.
It creates a direct connection between your marketing data and Meta across all your channels.

13%
cost per result improvement1
RECOMMENDATIONS
Maximize data quality to find relevant
holiday shoppers.
Conversions API optimizes performance by
creating a direct connection between your cross- Combine Conversions API with the
channel marketing data and Meta.
Meta Pixel to enhance the
Event match quality helps you track how likely it information available to optimize
is that your events match a Meta account, your ad.
increasing conversions and improving acquisition
costs. Ensure information sent from your
server is matching to Meta accounts
by maintaining an event match
quality of "good" or "great."

Confirm you’re not counting events

Success story from multiple data sources more
than once.
Ray-Ban wanted to boost the
performance of its campaigns. By
Ensure data freshness by minimizing
combining the Meta Pixel with
the time between when the event
Conversions API, they increased online
occurred and when it is sent via the
sales by 10% and decreased cost per
Conversions API.
conversion by 7%.2

Source: 1. Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022. 2. Meta case study, Nov 2022.

Peak season, peak performance. 17

 Results
validation

Understanding the true business impact

of your marketing helps inform holiday
campaign strategies.
Measurement can help businesses prepare for holiday campaigns, as it allows them to understand the
effectiveness of their marketing efforts and make data-driven decisions to improve their strategies.

The right measurement approach helps answer these questions and more:

Which tactics can What is the true value How do I allocate

maximize my holiday ads’ of my marketing? holiday resources
performance? effectively?

of marketing executives say that measuring

47% and proving that what

they do works is their biggest concern.

Source: Momentive: 4 strategies to drive highly-effective marketing in 2023.

Peak season, peak performance. 18

 RESULTS VALIDATION

Conversion lift measures advertising impact

on sales using test-and-control groups.
By measuring the incremental impact of ads, businesses can determine which marketing efforts
generate the most ROI.

Incrementality is a way of determining the measurable value of your ads, by comparing people who’ve been
impacted by the strategy to those who haven’t. In this setup, one group of people will see your ad and the
other will not. The system compares the conversions in the test-and-control group to calculate the
incremental impact of your ad.

RECOMMENDATIONS

Use conversion lift results to adjust other measurement models prior to big sales moments.
Use your test results to calibrate internal models, like multitouch attribution or marketing
mix modeling, by dividing the incremental conversions observed in your test by the
attributed conversions reported by your model.

SAMPLE RESULTS

Observed conversions
400
from test cell Incremental conversions
300
Observed conversions
=
TEST
No media
from control cell
100 Attributed conversions
200
Incremental
400 - 100 = 300
conversions

Attributed conversions
1.5X adjustment
factor
200
from client’s internal model

CONTROL
Media

Success story
Lumē used conversion lift studies to calibrate their attribution and marketing mix models.
By validating its approach through lift studies, Lumē was able to confidently shift budgets
to more efficient channels and reported an increase in conversions by 2X.

Source: Meta case study, Aug 2022. All results are self-reported and not identically repeatable. Generally expected individual results will differ.

Peak season, peak performance. 19

HOLIDAY AND MEGA SALE DAYS PLANNER | 2023

Auction moments to maximize performance.

4–8 WEEKS BEFORE THE MOMENT 1–4 WEEKS BEFORE THE MOMENT AFTER THE MOMENT

Take advantage of peak purchase

Reach shoppers early to build
activity during the moment till the
momentum for your shopping moment.
shipping cutoff date.

After the shipping cutoff date, competition

declines and creates an opportunity for
retailers with stores or businesses who do
not need to meet a Christmas delivery.

CPMs are significantly lower than the

Q4 average after Christmas and into the
new year. Coupled with a continued
demand to shop, businesses have an
opportunity to continue driving sales
efficiently.
HOLIDAY AND MEGA SALE DAYS PLANNER | 2023
Suggested holiday and mega sales day campaign plan.
FOUNDATIONS
Set up Conversions API to
connect your server with Meta
ads delivery system.
Data
Maintain an event match quality
of “good” or “great.”
Creative
Adopt the simplest account
structure possible.
Align bid strategy with
campaign goals around
volume, cost or ROI.
Media
Automate across budget,
audience, creative and
placements.
Create a learning plan to
identify, test and answer
key business questions.
Measurement
4–8 WEEKS BEFORE THE MOMENT 1–4 WEEKS BEFORE THE MOMENT AFTER THE MOMENT
Build seasonal creative
Consider a creative
that
refresh to speak
is diversified
to “after the moment”
across concepts
shopping motivations.
and formats.
Start planning
post-season
campaigns to
reach lapsed or
late shoppers. Minimize changes
to
avoid resetting Reach valuable audiences
with less setup time and
the learning
phase. greater efficiency
with Advantage+ shopping
campaigns.
Consider optimizing for Help match your products Market to lapsed or late
higher funnel metrics to people with Advantage+ shoppers with
(add to cart, link clicks, catalog ads. Advantage+ shopping
landing page view) to campaigns and
increase reach. Advantage+ catalog ads.
Drive people in store for
last-minute purchases
after shipping cutoff dates
with custom audiences.
Apply learnings from
Understand campaign performance with custom
holiday/Mega Sale Days
and benchmark reports.
campaigns.
HOLIDAY AND MEGA SALE DAYS PLANNER | 2023

Library of additional recommendations to copy and paste into your plan.

FOUNDATIONS 4–8 WEEKS BEFORE THE MOMENT 1–4 WEEKS BEFORE THE MOMENT AFTER THE MOMENT

Set up reliable data Increase event match Ensure good product

sources from web, rate by turning on catalog health and
mobile and in-store. advanced matching. match rate.
Data

Add your own…

Tap into culture and reach

valuable audiences by testing
Reels.

Highlight seasonal messaging by

Build mobile-first creative. adding visual overlays onto your Add your
catalog. own…
Creative Help people discover and buy
your product by collaborating
with creators.

Find the
relevant Meta
Business Partner
to help grow
your business.

Enable people to start

Reach more people through a
conversations with
retailers' catalog with
your business with business
Collaborative Ads.
messaging solutions.
Generate new
Select the objective
leads who may be
and optimization
interested in your
that align with your
product or service
business goals.
with lead ads.
Media Reach people in international
Optimize for longer conversion
cycles locations
with post-conversion with cross-border
optimization. business solutions.

Determine which strategies Measure the incremental Measure performance across

drive best results with split impact of your marketing with channels with marketing Add your own…
testing. lift testing. mix modeling.
Measurement
HOLIDAY AND MEGA SALE DAYS PLANNER | 2023

Additional resources
Please refer to the table below to access additional resources related to the recommendations and solutions
outlined in the planner.

Recommendation Solution

Adopt the simplest account structure possible. Account simplification

Align bid strategy with campaign goals around volume, cost or ROI. Bid strategy

Apply learnings from holiday/Mega Sale Days campaigns. Measurement

Automate across budget, audience, creative and placements. Automation

Build mobile-first creative. Mobile-first creative

Build seasonal creative that is diversified across concepts and formats. Creative diversification

Consider a creative refresh to speak to “after the moment”

Post-holiday recommendations
shopping motivations.

Consider optimizing for higher funnel metrics (add to cart,

Optimizations by objective
link clicks, landing page view) to increase reach.

Create a learning plan to identify, test and answer key business questions. Learning agenda

Determine which strategies drive best results with split testing. A/B Testing

Drive people in store for last-minute purchases after shipping cutoff Custom audiences from
dates with custom audiences. offline events

Enable people to start conversations with your business with business

Ads that click to message
messaging solutions.

Ensure good product catalog health and match rate. Catalog match rate

Find the relevant Meta Business Partner to help grow your business. Meta Business Partners

Generate new leads who may be interested in your product or

Lead Ads
service with lead ads.

Help match your products to people with Advantage+ catalog ads. Advantage+ catalog ads

Help people discover and buy your product by collaborating with creators. Creators, Partnership ads
HOLIDAY AND MEGA SALE DAYS PLANNER | 2023

Additional resources
Please refer to the table below to access additional resources related to the recommendations and solutions
outlined in the planner.

Recommendation Solution

Highlight seasonal messaging by adding visual overlays onto your catalog. Advantage+ catalog ads creative customization

Increase event match rate by turning on advanced matching. Advanced matching

Market to lapsed or late shoppers with Advantage+ shopping campaigns and Advantage+ Advantage+ shopping campaigns, Advantage+
catalog ads for retargeting. catalog ads

Measure performance across channels with marketing mix modeling. Marketing mix modeling

Measure the incremental impact of your marketing with lift testing. Lift testing

Minimize changes to avoid resetting the learning phase. Learning phase

Optimize data quality by maintaining an event match

Event match quality (EMQ)
quality of “good” or “great.”

Optimize for longer conversion cycles with post-conversion optimization. Post-conversion optimization

Reach more people through a retailers' catalog with Collaborative Ads. Collaborative Ads

Advantage detailed targeting, Advantage lookalike

Reach more people with audience automation.
and Advantage custom audience

Reach people in international locations with cross-border business solutions. Cross-border business

Reach valuable audiences with less setup time and greater efficiency with Advantage+
Advantage+ shopping campaigns
shopping campaigns.

Select the objective and optimization that align with your business goals. Objectives and optimization

Set up a reliable connection between your server and the delivery system
Conversions API
with the Conversions API.

Set up reliable data sources from web, mobile and in-store. Pixel, SDK, Conversions API

Start planning post-season campaigns to reach lapsed or late shoppers. Post-holiday recommendations

Tap into culture and reach valuable audiences by testing Reels. Reels, Reels ads

Understand how campaigns are performing by building custom and

Ads reporting
benchmarking reports.