GatherContent Content Audit Template

How to use this template
1. To get started with this template, you first need to create an inventory. Use a site crawler like Content
Analysis Tool (CAT) or Screaming Frog. Pull a list of every page on your site, including the data suggested
in the 'Inventory and audit' tab (Page title/H1, Title tag, Meta description, Site section, Level, Word count,
Downloads, Media, Last updated etc). Give it quick tidy up and reorganise so that the columns match those
in the 'Inventory and audit' tab, then copy it all over.
2. Next you need analytics data. Pull a year's worth of data for all pages on your site, including metrics like
page views, time on page, bounce rate, conversion rate, as suggested in the 'Inventory and audit' tab. Copy
that into the 'Raw Data' tab.
3. Now the magic part - VLOOKUP will match the URLs in your inventory to the URLs from your
analytics data sets and automatically pull the data into the qualitative audit. We've prefilled the formula for
you, but if you move columns around you may find that you get errors and need to fix the formula. If you
haven't used VLOOKUP before, you can read up on it here https://trackpal.com/blog/vlookup-for-
beginners/
4. It's almost time to start auditing, but first, to make things easier you might want to add data validation for
things like your content types, site sections etc in the inventory so that it's quicker and easier to fill them in.
5. Work your way through the audit.
6. The progress tracker tab tracks your progress as you carry put your audit, telling you how much you've
got left to do. It also keeps track of how many pages you're keeping, improving and cutting.
It will automatically update (as long as you fill in the checkboxes and use the data validation in the 'Verdict'
column.
Progress tracker
Total pages 17
Pages audited 5
Pages remaining 12
Pages audited
Pages remaining
Pages to...
...keep as is 1
...improve 1
...merge 1
...cut 2
2.5
1.5
1
Column H
0.5
0
...keep as is ...improve ...merge ...cut
Pages to...
Inventory
Content
Quantitative audit Qualitative audit
Audited? ID URL Page title/ H1 Title tag Meta description Site section Level Content type Word count Functionality Downloads Media Last updated Content owner Page views Unique pageviews Avg. time on page Entrances Bounce rate % exit Conversion rate Description Persona Useful? Usable? Accurate? Valuable? Delightful? Verdict Notes
navigation? (What navigation is it? (Landing page, blog How many words are functionality? e.g. a Are there any (Images, videos, audio Date the content was content is, and what its is this content suitable page clear? Is it useful easy to understand? Is it and up-to-date? Do you value for the Is this page delightful? merge it with another
section of the site is it?) it? post, article etc) on the page? form fill, a quiz, etc. downloads on the page? etc) last updated. 1500 800 0:00:30 600 50% 10% 1.1% purpose it for? or valuable to users? usable? trust it? organisation? Did it make you smile? page?
TRUE https://example.com Example This is an exampl This is also an ex N/A 0 Homepage 1500 800 0:00:30 600 50% 10% 1.1% Keep as is
TRUE https://example.com/1 400 234 0:00:30 212 23% 55% 2.0% Improve
TRUE https://example.com/2 400 234 0:00:30 212 23% 55% 2.0% Merge
TRUE https://example.com/3 400 234 0:00:30 212 23% 55% 2.0% Cut
TRUE https://example.com/4 400 143 0:00:30 222 12% 11% 2.5% Cut
FALSE https://example.com/5 300 167 0:00:30 123 43% 67% 0.7%
FALSE https://example.com/16 #N/A #N/A #N/A #N/A #N/A #N/A #N/A
FALSE #N/A #N/A #N/A #N/A #N/A #N/A #N/A
#N/A #N/A #N/A #N/A #N/A #N/A #N/A
Err:504 Err:504 Err:504 Err:504 Err:504 Err:504 Err:504
URL Page views Unique pageviews Avg. time on page
https://example.com 1500 800 0:00:30
https://example.com/8 1000 880 0:00:30
Entrances Bounce rate % exit Conversion rate
600 50% 10% 1.1%
612 51% 12% 3.4%
456 52% 11% 1.1%
654 43% 15% 3.2%
543 23% 54% 4.5%
432 8% 23% 11.0%
345 56% 22% 5.1%
213 32% 44% 2.3%
212 23% 55% 2.0%
222 12% 11% 2.5%
123 43% 67% 0.7%
145 33% 1% 0.1%
10 23% 2% 8.0%
48 76% 31% 0.9%
1 12% 6% 1.2%
3 4% 7% 2.1%
4 56% 11% 30.0%

GatherContent Content Audit Template

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GatherContent Content Audit Template

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How to use this template

5. Work your way through the audit.

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