Introduction of the Study

The study overview is presented in this chapter. It is divided into five parts,

namely (1) Background of the study and conceptual framework, (2) Statement of the

Problem and hypothesis, (3) Significance of the study, (4) Definition of Terms, (5)

Delimitation of the Study

Part one, Background of the Study and Conceptual Framework, contains the

basic information of the study, and discusses the theory where the study is anchored.

Part two, statement of the problem and hypothesis, consist of questions that the

study aims to answer. It also describes the purpose in conducting the study.

Part three, Significant of the Study, cites the benefits that could be derived from

the study.

Part four, Definition of terms, list and define some important terms found

conceptually and operationally on the study for clarity.

Part five, Delimitation of the Study, identifies the scope and limitation of the

study in terms of purpose.

Background and Conceptual Framework

Selling products or services online is referred to as online selling. It entails

setting up a virtual storefront where online sellers can present their goods or services to

potential buyers, frequently on an e-commerce platform or website. The study "The

Influence of Online Selling Strategies in the Growth of Online Businesses in Iloilo City" is

a significant and timely investigation into the dynamic e-commerce landscape in Iloilo

City, which, like many other urban centers, has seen a rise in online businesses in

recent years. However, little is known about what makes these businesses successful

and thrive. By analyzing the various online selling strategies used by companies in Iloilo

City and their influence on business growth, this study aims to close this gap. It hopes

to accomplish this by giving insightful information on the regional e-commerce

ecosystem that will benefit both firms and government.

It's crucial to comprehend how online selling strategies influence the growth of

online businesses for several reasons. First, it can reveal the flexibility and inventiveness

of companies operating in the digital era. Businesses in Iloilo City must use effective

methods to stay competitive and sustainable as consumers increasingly use online

platforms. Second, by identifying effective company strategies and models that others

might use, the research can encourage the development of an environment that is

conducive to entrepreneurship. To further strengthen the regional digital economy, the

findings may have implications for the improvement of online sellers in Iloilo City.
 As a result, this study is significant since it explores the specific strategies that

fuel the expansion of internet enterprises in Iloilo City. It can offer meaningful insights

that go beyond generalized e-commerce research by looking at the local environment,

which will help local firms and politicians alike. Understanding and maximizing online

selling strategies can be the key to sustaining growth and wealth for the business

community in Iloilo City in an era where the digital marketplace plays a crucial part in

economic development.

According to the study titled " The Efficiency and Effectiveness of Social Media

Platforms in Online business Marketing in Cebu City”, Social Influence suggests that

people's behaviors, including their purchasing decisions, are influenced by the actions

and recommendations of others in their social networks. In the Cebu City study, the

impact of social media marketing on business growth can be linked to social influence

theory, as businesses may benefit from positive word-of-mouth referrals and

recommendations from satisfied customers on social media platforms. Also, Digital

Marketing encompasses various strategies and tactics used in the digital realm to

promote products and services.

In the Cebu City study, you can find insights into the effectiveness of specific

digital marketing strategies, such as content creation, engagement tactics, and platform

selection, which can be applied in this research study. Customer Engagement also

mentioned in the study "" The Efficiency and Effectiveness of Social Media Platforms in

Online business Marketing in Cebu City " because it involves building and maintaining

relationships with customers through interactive and personalized communication. In

the Cebu City study, businesses that effectively engaged with their customers on social

media experienced growth. You can explore how customer engagement through online

selling strategies influences the growth of online businesses in Iloilo City. Lastly

according to this study, Diffusion of innovations explains how new ideas, products, or

technologies spread within a society or market. In the context of this research study,

the researcher can use this theory to analyze the adoption and diffusion of online selling

strategies among businesses in Iloilo City, drawing parallels with the adoption of social

media marketing strategies in Cebu City.

Research Paradigm

Dependent Variable Independent Variable

The Growth of Online Business in

Online Selling Strategies
Iloilo City
Statement of the Problem

This study aims to investigate the influence of online selling strategies on the

growth of online business in Iloilo City.

Specific Questions

1. What is the online selling strategies of online sellers in Iloilo City?

2. What is the level of growth of the online businesses in Iloilo City?

3. Is there a significant difference between the different online selling strategies

of the online sellers in Iloilo City?

Null Hypothesis

There is a significant difference between the different online selling strategies of

the online sellers in Iloilo City when classified according to the different selling

strategies they applied.

sss