SGMA provides numerous

financial services

The Logo is the same as their

parent company, Societe
General Group

Target: many customers,

Mission Statement: including people seeking
“Building together, with our clients, a better personal banking services,
and sustainable future through responsible businesses requiring banking
and innovative financial solutions” solutions, and investors

SWOT Analysis
Opportunities:
Strengths:
Open doors for digital banking
Strong Backing from Societe General Group
services
Presence in Morocco’s finacial market
High demand for efficient financial
Have a range of financial services
services
Expading in underserved regions

Weaknesses: Threats:
Competition from other banks in Morocco Unstable Economy affecting
Challenges in the banking area customer financials
Unstable economy in Morocco Changes impacting banking sector
Hackers

Slogan:

Corporate Social Responsibility 1) CSR can add to the bank's

(CSR): reputation/image
Importance
Societe Generale Maroc’s 2) It can build trust, allowing
commitment to operating in a for long-term relations with
socially and environmentally the bank
rational way. Taking into account 3) It can boost employees'
SGMB accepts its moral and legal morale, resulting in more
obligations to stakeholders other effort put into their work
than investors.

Local Community: Better living conditions,

education, buildings, financial aid
Environment: Reduced environmental impact
Investors: Getting socially responsible and Examples
trustworthy investors of Effective CSR

External Benefits

Benefits 1)Supporting Financial

1) Enhanced Reputation programs for less fortunate
for Adopting CSR
communities
2) Contribution to environmental 2) Aiding with the financial
development and social projects aspect of development
projects for the
3) Better connection and underprivileged
satisfaction between workers 3) Promoting inclusion
within the workforce for
4) Customer Loyalty that, workers feel
comftorable
 Volkswagen

Company

Ethical Issues

Volkswagen had an emission

Effect on 1) Financial sanctions and
scandal in 2015 as they have business lawsuits
manipulated emission tests to
2) The company’s reputation
make its diesel cars seem more
falls down
environmentally friendly, which
3) Loss of many consumers
eventually led to a high amount
and a broken trust
of air pollution

How Volkswagen
resolved the Issue

Volkswagen group:
1) apologized publicly to customers around
the world,
2) recalled the affected cars,
3) put into effect stricter ethical measures
4) Focused on the development of electric
and hybrid cars to aid the environment