Test Bank for Living with Art, 12th Edition, Mark Getlein

Test Bank for Living with Art, 12th Edition, Mark

Getlein

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Student name:__________
CHECK ALL THE APPLY. Choose all options that best completes the statement or
answers the question.
1) Identify the developments that created graphic design, as we know it today.

A) Printing press
B) Industrial Revolution
C) Logos
D) Gutenberg's Bible
E) Film and television
F) Wordmark

MULTIPLE CHOICE - Choose the one alternative that best completes the statement or
answers the question.
2) What celebrated nineteenth-century artistcreated posters forthe cabarets and dance halls
of Paris?

A) Henri de Toulouse-Lautrec
B) Johannes Gutenberg
C) Shepard Fairey
D) Albrecht Dürer

3) What invention made it possible to devise a notice that could be reproduced in large
numbers and distributed widely?

A) Typography
B) Lithography
C) Computer
D) Printing press

4) ______, such as directional arrows, convey information and embody ideas.

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 A) Typefaces
B) Logotypes
C) Layouts
D) Symbols

5) What does the rainbow symbolize on the LGBTflag?

A) Persecution of homosexuals throughout history

B) Inclusion and acceptance
C) Patriotism
D) Artificial nature of consumer culture

6) Identify the two developments that created graphic design, as we know it today.

A) The discovery of the Rosetta Stone and the invention of the camera obscura
B) Motion pictures and television
C) The printing press and the Industrial Revolution
D) The discovery of the Rosetta Stone and the printing press

7) When the name of a company, institution, or product is given a distinctive graphic

treatment, it is known as a ______.

A) logotype
B) typeface
C) poster
D) screenprint

8) A ________ is often the first and key element in creating a complete corporate identity.

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 A) layout
B) logo
C) composite
D) title

9) What are some elements ofJ. Howard Miller's We Can Do It! poster that speak to its
design?

A) Sans serif typeface

B) Gestalt principles
C) Motion
D) Interactivity

10) What term is used to describe how text and images appear on a page?

A) Lithograph
B) Logotype
C) Layout
D) Processing

11) HowisCassidy Curtis’s Graffiti Archaeologyorganized, in order to effectively display its

subject?

A) Artist and style

B) Location and style
C) Style and time
D) Location and time

12) What message was conveyed in Shepard Fairey'simmensely popular poster that became
the unofficial symbol of Barak Obama’s presidential campaign?

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 A) Hope
B) Obey
C) Ideal Power
D) Create

13) In typography, what are theshort cross-lines that end the principal strokes of individual
letters?

A) Serifs
B) Wordmarks
C) Signs
D) Logotypes

14) In 1525, with the advent of moveable type, ________ created a unified alphabet that
could be mass-produced.

A) Paul Rand
B) Henri deToulouse-Lautrec
C) J. Howard Miller
D) AlbrechtDürer

15) What aspect of media design has been introducedby the digital revolution?

A) Colors
B) Interactivity
C) Lithography
D) Gestalt principles

16) What artist often blurred the line betweencommercial design and fine art?

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 A) Harvey Milk
B) Paul Rand
C) Andy Warhol
D) Johannes Gutenberg

17) Alexsandr Rodchenko worked in the ______ style, his works marked byabstraction and
geometric shapes that emphasized the formal elements of line, color, and texture.

A) commercial
B) wordmark
C) graffiti
D) constructivist

SHORT ANSWER. Write the word or phrase that best completes each statement or
answers the question.
18) Explain the reasons why the invention of the printing press and the Industrial Revolution
were so important in the development of graphic design.

19) Consider Dürer’s interest in designing and experimenting with the proportions of
typefaces. Then, discuss the role of type as one of the graphic designer’s tools in reflecting
attitudes and concepts.

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20) Review some of the advertising images in this chapter and consider how their designers
have used the elements and principles of art. Then discuss how the advertising designer can also
use some of the tools and techniques of graphic design to have products noticed. What
differences seem to exist in the production of a work of “fine” art and a work of graphic design?

21) Find an example of a well-designed website on the Internet and then an example of a
poorly designed website. Define what is effective about the well-designed site and discuss how
the poorly designed site might be improved.

22) Discuss the role emerging technologies have played in the development and advancement
of graphic design and illustration.

23) Consider Toulouse-Lautrec’s La Goulue at the Moulin Rouge. Identify the time period
and printing technique used to create this poster. Then discuss the artist’s purpose for creating the
poster and significant influences on the artist’s style.

24) How does Ester Hernandez use graphic design in her work, Sun Mad? Discuss how this
work illustrates differences between the fields of graphic design and fine art.

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25) Identify several characteristics that are common in the work of Shepard Fairey. How does
Fairey use the elements of design to create works thatblend art and design? Be sure to discuss a
work of his in your response.

26) Discuss the principles at work in the interactive website Graffiti Archaeology. How does
data help to create the design of the website?

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Answer Key

Test name: Getlein 10

1) [A, B, E]
Graphic designhas its roots in two developments: the invention of the
printing press in the fifteenth century and the Industrial Revolution of
the eighteenth and nineteenth centuries. The invention of film and
television, as well as the digital revolution, has also changed the field.
2) A
With the development of color lithography in the 19th century, posters
came into their own as the most eye-catching form of advertising.
Among the most famous of all nineteenth-century posters are those
created by Henri de Toulouse-Lautrec for the cabarets and dance halls of
Paris.
3) D
The invention of the printing press with the mechanical movable type
printing ushered in the era of mass communication.
4) D
A symbol is an image or sign that represents some information or
idea,because of convention, association, or resemblance.
5) B
The rainbow symbol and overall design of the LGBT flagwas
universally understood to represent inclusion and acceptance.
6) C
The printing press piloted the practice of mass communication and the
Industrial Revolution dramatically increased the commercial
applications of graphic design.

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7) A
A specific type of logo is the logotype, or wordmark, which features a
specially designed text that represents a company, institution, or product.
8) B
A logo is a symbol or other design used by an organization to identify its
products or function.
9) A
The famous 1942 poster of We Can Do It!features anuplifting message,
given in a sans serif typeface. The figure and the text stand out from the
background, thanks to the use of saturated complementary colors. Like
all successfuldesign posters,Gestalt principles are plainly at work,
unifying the composition.
10) C
Layouts are plans or sketches for a book, newspaper, or advertisement
that indicate specifications as to the relationships of the parts, including
type and artwork.
11) D
Graffiti Archaeology makes visible the evolution of graffiti sites over
time as graffiti writers paint on top of each other’s work.
12) A
In 2008, Faireycreated a poster of presidential candidate Barack
Obama’s likeness with the word “HOPE.” Made as street art to promote
the candidate he supported, the poster proved immensely popular and
became the unofficial symbol of Obama’s campaign.
13) A
Serifs are the short cross-lines that finish the principal strokes in letters
of certain text styles.

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14) D
With the invention of movable type, the alphabet drew the attention of
designers. The letters Dürer designed were laboriously carved and
placed in position by hand before printing.
15) B
With the digital revolution, design was set in motion. A new element
was added—interactivity—the possibility of give-and-take between
users and technology by means of an interface.
16) C
Warhol was oneof the earliest artists to acknowledge the power of
graphic design. Many of his works, such as Campbell’sSoupCans, were
portraits of graphic design.
17) D
Rodchenckoworked in a style known as Constructivism, which used
abstraction and geometric shapes that emphasized the formal elements of
line, color, and texture.
18) The printing press made it possible to devise a notice that could be
reproduced hundreds of times and distributed to a larger population. The
Industrial Revolution, for its part, dramatically increased the commercial
applications of graphic design, allowing for huge quantities of goods to
be produced in centralized factories for wide distribution.
19) With the invention of moveable type, someone had to decide on the
exact form to create a visually unified alphabet. Dürer was the person
who experimented with the design of well-balanced letterforms. The
design of typefaces continues to be an important and often highly
specialized field, and graphic designers have literally thousands of styles
to choose from.Today’s graphic designers have a goal to communicate a
specific message to a group of people, and the success of a design is
measured by how well that message is conveyed.

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20) Responses will vary based on selection of images. Graphic designers
creatively employ logos and symbols to communicate information.
Before our modern ideas about art were in place, artists often worked for
clients who expected them to convey a message, whether it was a
religious doctrine or a historical event. Graphic designers continue this
task employing new technologies to the principles of communicative
clarity and visual elegance.
21) Responses will vary depending on the example selected. Points such
as text, image, visual presentation, clarity, and interpretation should be
considered.
22) Designers are now bending new technologies to the principles of
communicative clarity and visual elegance. Working with digital motion
graphics enable designers to test out many unique ideas quickly and
move with particular ease between design assignments.
23) La Goulue at the Moulin Rouge was created in the 19 th century
using a color lithograph process. Toulouse-Lautrec created the poster to
advertise a particular cabaret and employed the flattened, simplified
forms related to Japanese prints to illustrate the featured performer.
24) Hernandez uses (or appropriates) the design for Sun Maid raisins as
a basis for this work. Tweaking the design, Hernandez keepsthe
commercial look but transformed the woman into a skeleton poisoned by
the pesticides and chemicals of modern farming. Sun Madhelps us to
see the fluid relationship between art and design. Clearly, the work is not
made for commercial purposes, but its message relies on the ability of
the viewer to understand the original commercial context.

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Test Bank for Living with Art, 12th Edition, Mark Getlein

25) Fairey cherishes the intersection of art and design, believing it to be

a big reason for his success. Heworks in a boldly graphic style, with
images dominated by large, flat areas of red, black, light blue, and tan.
He does not use hatching to model his forms. Instead, flat colors placed
side by side suggest shading. His compositions are symmetrical, and all
design rests on the surface of the page. Typography always enjoys a
prominent role in his images, too, frequently shaping the meaning of the
work.
26) Graphic design can reveal information by organizing facts or data in
a visually coherent way. Graffiti Archaeology takes isolated facts—in
this case individual photographs of graffiti sites—and sets them in a
structure that reveals the information they contain. A timeline of the
graphic images is available and the viewer is able to move backward in
time to reveal layers of hidden images. This website makes visible the
evolution of graffiti sites over time as graffiti writers paint on top of
each other’s work.

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