Arowwai Industries

RESUME
JOURNAL
G E R Y N W I N S T O N - 2 4 0 8 1 1 2 0 1 1 9
ENTERPRISE RESOURCE
PLANNING: BUSINESS NEEDS
AND TECHNOLOGIES

Siriginidi Subba Rao Central Leather Research

Institute, Adyar, Chennai, Madras, India

https://doi.org/10.1108/02635570010286078

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INTRODUCTION
01.

The difference between a successful and profitable

organization and an average one is the quality of service.
The quality comes when companies undergo a "metabolic
change'' in the way they manage customers and potential
prospects. The smart organizations today could anticipate
and exceed customer expectations that are evaluated on
the basis of quality, time, service, availability and efficiency.
The one tool that innovative and progressive organizations
have come to increasingly depend on in this endeavor is
enterprise resource planning (ERP) solutions. ERP has been
a software solution integrating the various functional
spheres in an organization a link through the entire supply
chain, aimed at adapting best industry and management
practices for providing the right product at the right place at
the right time at least cost.
BACKGROUND
THEORY
Building a customer process through ERP
To understand how an ERP could help build world-class customer
process, it is essential to examine the following:

1 The benefits that accrue from a customer

centric system
2. What tools, techniques and analyses that
an ERP would incorporate, in order to
make it customer-centric

All the above means the ERP products and suppliers have to be more alert
in today's changing scenario to don the mantle of the ERP user and
visualize the objectives of ERP from the customer viewpoint.
 EMPIRICAL
STUDY

"Enterprise resource planning: business needs and technologies" by Siriginidi Subba Rao describes an
empirical study conducted to investigate the business needs and technologies related to enterprise
resource planning (ERP) systems.
In this study, the author conducted a survey of 75 organizations that had implemented ERP systems. The
survey aimed to identify the business needs that led the organizations to adopt ERP systems and to
understand the technologies used in these systems.
The author found that the primary business needs that led organizations to adopt ERP systems were
improved operational efficiency, increased productivity, and better decision-making. The study also
identified the key technologies used in ERP systems, including databases, enterprise application
integration (EAI), and business intelligence (BI) tools.
Overall, this empirical study provides insights into the motivations and technologies behind ERP system
adoption, which can be useful for organizations considering implementing these systems.
 BENEFIT

"Enterprise resource planning: business needs and technologies" by

Siriginidi Subba Rao provides several benefits.
Firstly, it offers insights into the motivations and technologies behind ERP
system adoption based on an empirical study of 75 organizations. This can
be useful for organizations considering implementing ERP systems as they
can gain a better understanding of the benefits and challenges associated
with such systems.
Secondly, the article discusses the importance of aligning business
processes with ERP systems, which is crucial for achieving the expected
benefits from these systems. This information can help organizations to
better plan and execute their ERP implementations.
Thirdly, the article highlights the need for ongoing training and support for
ERP system users, which is essential for ensuring that the system is being
used effectively and efficiently.
Finally, the article provides a comprehensive review of the literature on ERP
systems, including their history, evolution, and key concepts. This can serve
as a valuable resource for researchers and practitioners interested in this
field.
Overall, the article offers a range of benefits to its readers, including
insights, practical guidance, and a comprehensive review of the literature.
INFORMATION TECHNOLOGY
AND BUSINESS-LEVEL
STRATEGY: TOWARD AN
INTEGRATED THEORETICAL
PERSPECTIVE
Paul L. Drnevich Culverhouse College of Commerce, the University
of Alabama, 361 Stadium Drive – Dept. 870225, Tuscaloosa, AL
35487 U.S.A. {dren@ua.edu} David C. Croson Cox School of
Business, Southern Methodist University, 6212 Bishop Boulevard,
Dallas, TX 75275 U.S.A. {dcroson@smu.edu}
DOI:10.25300/MISQ/2013/37.2.08

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 INTRODUCTION
01.

Overall, this journal offers a new perspective on the

relationship between IT and business-level strategy, and
provides a framework for analyzing the strategic use of IT in
organizations. It has implications for both researchers and
practitioners interested in understanding how to effectively
integrate IT and business-level strategy
 BACKGROUND
THEORY
From the IT field, the authors draw on the resource-based view (RBV) of
the firm, which suggests that a firm's resources and capabilities can be
a source of sustained competitive advantage. They also draw on the
concept of IT alignment, which emphasizes the importance of aligning
IT investments with an organization's overall strategy.
From the business-level strategy field, the authors draw on the concept
of strategic fit, which suggests that an organization's strategy should be
aligned with its external environment and internal capabilities. They
also draw on the concept of dynamic capabilities, which refers to an
organization's ability to adapt and respond to changes in its
environment.
The authors use these theories to argue for the importance of
integrating IT and business-level strategy, as effective IT use can be a
source of sustained competitive advantage and can help organizations
achieve strategic fit and develop dynamic capabilities.
Overall, the article draws on key theoretical concepts from both IT and
business-level strategy fields to develop a new perspective on the
integration of the two fields
 EMPIRICAL
STUDY

Empirical studies in the field of IT and business-level strategy to support their arguments and to provide
examples of how the integration of IT and business-level strategy can lead to improved organizational
performance. For example, they cite studies that have found a positive relationship between IT
investments and organizational performance, as well as studies that have found a positive relationship
between IT alignment and organizational performance.
 BENEFIT

Overall, this journal provides a valuable contribution to the field of IT and business-level strategy, and it
can be useful to researchers, managers, and practitioners who are interested in understanding and
improving the relationship between these two domains.
THANK YOU